Weaving Your Reality

Shannon Lutz is a marketing mentor and owner of The Social Bungalow (@thesocialbungalow), where she creates high converting marketing strategies for female entrepreneurs who want to become wildly in demand. I learn something every time I come across Shannon’s content on Instagram – and let me tell you, she’s generous with dropping knowledge to her community. I can only imagine how good her upcoming course, Live Launch Academy is going to be. See all show notes on wokeandwired.com/113 We discuss:  My a-ha moment from exploring Shannon’s work Shannon’s journey from corporate to self-employed How long she had a side hustle before leaving her corporate salary How long did it take to reach $10k months? The role that social media in building a niche business that brings $30K+ per month Why you don’t need tens of thousands of followers to have a successful business  How to use smaller following to your advantage How to scale your services from one-to-one to one-to-many Instagram algorithm explained  Relationship building on Instagram How to be efficient on social media and batch content How Shannon started creating online products Front-end launches and backend launches  Why you should consider lifetime value of your customers  The power of understanding your customers’ pain points  Shannon’s morning routine  Creating free vs paid offerings Passive income and revenue stacking How to not leave money on the table  How to create an entry to anchor program suite that makes money How to build a successful business on instagram even if you don’t love using it as an individual  How to batch content for social media How to not be afraid of the camera  The role of branding in an online business  How to be consistent on Instagram  Mentioned:  Human Design for Business x Conscious Social Media Workshop Live Launch Academy Connect with Shannon Lutz:  Thesocialbungalow.com @thesocialbungalow Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired). Subscribe, rate and review the show on iTunes.

Anisa Benitez is my first ever podcast guest that I discovered on TikTok (@anisabenitez). The discoverability of new faces and types of content on TikTok is like nothing I’ve experienced before – it’s a great way to expand your creative thinking and your subconscious beliefs about what’s possible. Anisa is on a mission to dismantle the 'starving artist' stigma and bring higher consciousness forward through media. She shares content about self-care, mindfulness and what she calls “creative wellness”.  In this conversation, we cover: Using social media to serve others Marketing in a templatized way vs creative marketing Why she left the corporate world to become an entrepreneur  Allowing intuition to inform your decisions  Appetite for substance on TikTok Sustaining creative practices for wellness and healing Social media boundaries Making deeper impact with fewer people over amassing “followers” Cancel culture vs Social media energy hygiene Finding your own way to do social media Is high quality visual content where it’s at?  Anisa’s experience being a primary caregiver to her partner Practical self-care tips I share my recent psychedelic experience  The intersection of marketing and spirituality  See all show notes on wokeandwired.com Learn how to grow on TikTok.

Alexandra Roxo (@alexandraroxo) returns on Woke & Wired to expand on our conversation about business, funnels, Instagram, shame and her new book, F*ck Like a Goddess: Heal Yourself. Reclaim Your Voice. Stand in Your Power. See all show notes on wokeandwired.com We discuss:  Learning business as a someone with an arts background  How astrology helps her plan her business projects  Alexandra’s revenue streams Launching with vs without funnels  How moving from New York to LA helped her release the need to “be somebody” Releasing the internal programming of the “American dream”   Why she isn’t focusing on growing her instagram account Redefining the meaning of numbers on Instagram Rewriting your limiting beliefs Meeting parts of yourself that have been lost  Letting go of projects and pivoting  Radical Awakenings Membership What is a “priestess”?  Being a channel between the visible and the invisible Alexandra’s experience working with plant medicines  Privilege in wellness Posting on instagram as a practice of opening a writing channel How to deal with digital overwhelm and set healthy boundaries Allowing your internal people pleaser to die Having the courage to be seen as a public person Who Alexandra’s new book, F*uck like a Goddess is for Releasing shame around your sexuality  Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

Being in Aaron Rose’s (@aaronxrose) presence is a frequency upgrade in itself – beyond words. I’ve had the pleasure of working with Aaron as my coach (after being guided to do so in a mediation), and it was incredible – I share a glimpse into one of my biggest learnings in this episode. Experience Aaron’s magic for yourself in this conversation! See all show notes on wokeandwired.com We discuss:  Intentional frequency exchange online and how to set energetic boundaries in your DMs Making every moment of life a prayer Thriving as a human being on earth  The pivotal point in his business path Maximum darkness to maximum light  Growing up with a lot of violence and finding the courage to be in shadow and change the story  Why he’s been an activist since a young age Taking responsibility for your inner world  Offering your experience up to the Divine Willingness as a pathway to transmission  How to set a powerful intention for impact on social media  Making everything a blessing How to protect your energy online and social media sovereignty The revenue streams of Aaron’s business Money as a teacher in self-worth Affiliate commissions as a powerful revenue stream  How to get started with online courses Releasing the fear of being seen through shadow work Cultivating powerful presence  How rebranding led to an energetic shift that made his Instagram account go viral Conscious consumption and why Aaron mutes most accounts he follows Encoding angel numbers into your Instagram profile What showing up on social media has to do with dating What does the 3D to 5D consciousness shift mean?  The shared experience Aaron and I had at Aniwa gathering of indigenous leaders  What Aaron learned from living with Maori teachers in New Zealand  Connect with Woke & Wired:  Sign up for the Woke & Wired newsletter. If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

In this podcast and YouTube series, I’m sharing my journey on TikTok.   This is week five: 6,000 followers to 40,000 followers.   In this episode, I share the top 7 things I’ve learned from growing my TikTok account from 0 to 40K followers in 5 weeks.   I’m also sharing how TikTok has impacted my business and the deals that I’ve closed thanks to my consistent presence on the platform and intentional, strategic outreach to potential partners. I’ve never said this about any other social media platform before, but here it goes: If your business / personal brand doesn’t get on TikTok now, you’ll regret it a year from now. There are still so many people who are held back from joining the conversation… which means opportunity for you to become a thought leader in your niche!  See all show notes on wokeandwired.com Watch this episode on YouTube. To get started on TikTok, get a free download on wokeandwired.com/tiktok In this episode, I cover:  The brand deals I've closed because of my TikTok account The types of content that have gone viral on my TikTok account The power of creating series on TikTok  How strangers quickly become a community based on mutual interests on TikTok How to deal with mean comments on TikTok  How to come up with content ideas on TikTok How the TikTok algorithm works Why you shouldn’t take down your TikTok videos (and the only times when it’s ok to take down) How to effectively use the “duet” feature (an example that led to 88K views and 950+ shares on one duet post)  How to create a “hook” in the first 3 seconds of your TikTok  Speculations and actionable TikTok tips  Do hashtags actually work on TikTok?  Why you should create original sounds on TikTok  Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

Luiza Florence Black (@luizaflorence) is an award-winning Brazilian host and journalist who has collaborated with many channels and publications like NBC, HBO, New York Times and Los Angeles times. She is also a mother, herbalist and moon ceremonialist. Luiza participated in the most recent Conscious Social Media Program to launch a project dedicated to healing Hashimoto’s disease with science, nutrition and spirituality. In this episode, Luiza shares her grounding and healing energy with us. See all show notes on wokeandwired.com We discuss: Luiza’s experience taking the Conscious Social Media Program A conscious way to approach social media strategy Finding coherence between your job and spiritual practices What is permaculture and biodynamic farming Practices to feel grounded Being influenced by her spiritual medium grandmother Overcoming fear of spirituality Her struggle to find out the truth about her health Being diagnosed with Hashimoto’s disease Autoimmune disease as a pathway to spirituality How yoga, chanting and visualization led to miraculous healing What happens in a moon ceremony? Losing home in Malibu fires How Luiza lost her Instagram account with 200K followers and what she did next Creating new possibilities using social media What brought Luiza from Brazil to USA What role acai played in her meeting her husband The power of voting with your dollar Mentioned:  Conscious Social Media Program Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport Connect with Luiza Florence Black:  @luizaflorence @meuamigohashimoto Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

Laura Chung (@kumidreams on Instagram) is a spiritual coach on a mission to help you co-create your dream life with energy work. She’s a fellow ceremonial cacao lover and one of my favorite people to follow on TikTok. See all show notes and more episodes on wokeandwired.com In this episode, we discuss:  Laura’s journey from corporate America to being a spiritual healer  Cacao ceremony and activating the pineal gland The turning point in healing from a violent childhood The importance of energetically preparing your body for healing, expansion and manifestation Pivoting your social media identity (from food to travel to inner work) Aligning to your truth and finding your special sauce  How to optimize your Instagram bio  How she got on TikTok The strategy that helped her new TikTok account helped her surpass her Instagram Getting clients through TikTok Her TikTok creation process  Channeling content for social media Redefining success  Mentioned:  Woke & Wired 14: Florencia Fridman – Cacao Ceremony and Maya Cosmo-Vision, Align Making Money With Your Divine Purpose What is cacao ceremony My TikTok Experiment Part 1 My TikTok Experiment Part 2 Calling in "The One": 7 Weeks to Attract the Love of Your Life by Katherine Woodward Thomas Connect with Laura:  IG @kumidreams TikTok @laurakchung kumidreams.com Podcast: awakenandalign.life Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

I met LifePlan guide and relationship expert Chanel Dokun (@chanel.dokun) through @amyjomartin's Renegade Brand Bootcamp. Chanel’s recent IGTV touched me to the core. She shared:  “It's no mistake that you (with your particular set of skills, talents, gifts, heart and passion) were born during this time to tackle the challenges that are before us.” In this episode we dive deeper into all things purpose. See all show notes on wokeandwired.com We discuss:  How to identify your purpose How to live your life from your unique power How she followed the voice inside that told her that she was made for more Laving publishing to become a LifePlan guide How is Life Planning different from Life Coaching?  The power of finding answers within What is spiritual formation? Where spirituality and psychology meet  Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group.

Melissa Hall (@melissahallny) is brand strategist, speaker and educator. I met Melissa through our mutual love for ceremonial cacao and in this very timely conversation we talk about Melissa’s work and her experience being a black entrepreneur working in fashion, lifestyle, and wellness. We also explore the questions of privilege, non-performative allyship and creating long-term change. See all show notes on wokeandwired.com We cover:  The future of branding Why wellness has to be the foundation of every future business How to elevate your brand in today’s digital world How the future of fashion includes mindfulness, sustainability and diversity  Melissa’s journey from fashion into wellness Navigating wellness and fashion as a black woman  Why she feels more liberated than ever to promote her services The energetics of investing into your business How do we make fashion and wellness more inclusive?  Non-performative allyship Mentioned:  7 Important Questions Every Entrepreneur Should Ask Themselves 'This Is A Very Strange Time To Be A Black-Owned Business' by Trinity Mouzon on HuffPost The Heart Bowl  Connect with Melissa: melissahallconsulting.com @melissahallny @eatwithmelissa Theemergingdesigner.com Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke & Wired Facebook group. Other episodes you might like:  65: Tanyka Renee – How To Create Iconic Content & Use Visualization To Grow On Instagram 19: Jasmine Takanikos: Making Brand Strategy Personal And Being The Energy Source Of Your Business 10: Blair Badenhop: How To Brand Yourself In The Wellness World, Create Magnetism and Success By Tapping Into Who You Truly Are Quotes: “Privilege can be a beautiful thing… when you act.”

McKel Kooienga (@nutritionstripped) is a leading voice in nutrition and mindful health, awarded "Top 20 Role Models" named by Arianna Huffington. As a Dietitian and author of the Nutrition Stripped Cookbook, her mission is to guide others on how to create habits with ease. Her 5x5 Framework has helped thousands design a mindful way of eating and living unique to their body and lifestyle — by teaching how to apply the science of nutrition and practice the art of healthy living. McKel is one of the very first people I followed on Instagram in 2012, and I’ve loved getting to know the kind, thoughtful human behind the powerful brand that she’s created!  Key takeaway: trust what feels right uniquely for you. We discuss:  Top lessons McKel has learned from scaling one-on-one nutrition coaching practice to a digital business Nutrition as a catalyst to wellbeing How Nutrition Stripped went from being a creative outlet to business Free content vs paid offerings What is the Nutrition Stripped meal planning program?  How to connect to your intuition and use it in business  Nature healing How to separate work from home life when you run a business with your partner  How to live in your zone of genius and delegate the rest  How to batch tasks for productivity  Where McKel goes for business advice  How to make content with ease  How to choose an aligned offering for your business  How saying “no” more often helped McKel grow her business  Who is the Nutrition Stripped mentorship for? Connect with Ksenia: kseniabrief.com Instagram @ksenia.brief YouTube Ksenia Brief TikTok @ksenia.brief Subscribe, rate and review the podcast on Apple Podcasts Follow the podcast on Spotify