Weaving Your Reality 113: Build Your Business, Not Followers – SHANNON LUTZ
Jul 31, 2020
01:06:12
Shannon Lutz is a marketing mentor and owner of The Social Bungalow (@thesocialbungalow), where she creates high converting marketing strategies for female entrepreneurs who want to become wildly in demand.
I learn something every time I come across Shannon’s content on Instagram – and let me tell you, she’s generous with dropping knowledge to her community.
I can only imagine how good her upcoming course, Live Launch Academy is going to be.
See all show notes on wokeandwired.com/113
We discuss:- My a-ha moment from exploring Shannon’s work
- Shannon’s journey from corporate to self-employed
- How long she had a side hustle before leaving her corporate salary
- How long did it take to reach $10k months?
- The role that social media in building a niche business that brings $30K+ per month
- Why you don’t need tens of thousands of followers to have a successful business
- How to use smaller following to your advantage
- How to scale your services from one-to-one to one-to-many
- Instagram algorithm explained
- Relationship building on Instagram
- How to be efficient on social media and batch content
- How Shannon started creating online products
- Front-end launches and backend launches
- Why you should consider lifetime value of your customers
- The power of understanding your customers’ pain points
- Shannon’s morning routine
- Creating free vs paid offerings
- Passive income and revenue stacking
- How to not leave money on the table
- How to create an entry to anchor program suite that makes money
- How to build a successful business on instagram even if you don’t love using it as an individual
- How to batch content for social media
- How to not be afraid of the camera
- The role of branding in an online business
- How to be consistent on Instagram
Mentioned:
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