Shannon Lutz is a marketing mentor and owner of The Social Bungalow (@thesocialbungalow), where she creates high converting marketing strategies for female entrepreneurs who want to become wildly in demand.

I learn something every time I come across Shannon’s content on Instagram – and let me tell you, she’s generous with dropping knowledge to her community.

I can only imagine how good her upcoming course, Live Launch Academy is going to be.

See all show notes on wokeandwired.com/113

We discuss: 

• My a-ha moment from exploring Shannon’s work
• Shannon’s journey from corporate to self-employed
• How long she had a side hustle before leaving her corporate salary
• How long did it take to reach $10k months?
• The role that social media in building a niche business that brings $30K+ per month
• Why you don’t need tens of thousands of followers to have a successful business 
• How to use smaller following to your advantage
• How to scale your services from one-to-one to one-to-many
• Instagram algorithm explained 
• Relationship building on Instagram
• How to be efficient on social media and batch content
• How Shannon started creating online products
• Front-end launches and backend launches 
• Why you should consider lifetime value of your customers 
• The power of understanding your customers’ pain points 
• Shannon’s morning routine 
• Creating free vs paid offerings
• Passive income and revenue stacking
• How to not leave money on the table 
• How to create an entry to anchor program suite that makes money
• How to build a successful business on instagram even if you don’t love using it as an individual 
• How to batch content for social media
• How to not be afraid of the camera 
• The role of branding in an online business 
• How to be consistent on Instagram 

Mentioned: 

• Human Design for Business x Conscious Social Media Workshop
• Live Launch Academy

Connect with Shannon Lutz: 

• Thesocialbungalow.com
• @thesocialbungalow

Connect with Woke & Wired: 

1. If you enjoyed the podcast, share it with a friend or on Instagram stories (tag @wokeandwired).
2. Subscribe, rate and review the show on iTunes.