

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Jul 6, 2023 • 12min
Ep. 293 – Culture is by Design: Rolling out the Painted Picture
Every business has a culture. Even if you say you have no culture – that is in fact your culture. You can think of culture as a painted picture. It’s you as the CEO, looking into your crystal ball and seeing what your company looks and feels like. It describes every aspect of your company, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 4, 2023 • 45min
Ep. 292 – Impact School COO, Noor Barrage
Our guest today is Noor Barrage, Managing Partner and Chief Operating Officer for Impact School, a company that works with small to medium-sized businesses to help them scale online using social media. Impact averages around $400,000 USD per month, with nine people internally, not inclusive of their fractional sales team. Impact has partnered with a […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 29, 2023 • 13min
Ep. 291 – How to Build Your Culture and Get the Right People
Building a business designed for growth and a culture that aligns with this idea is the goal of every entrepreneur, whether they realize it or not. The question is, how do you go about getting the right people? In today’s episode, Cameron provides some insight into building your culture and getting the right people. You’ll […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 27, 2023 • 32min
Ep. 290 – Near COO, Gladys Kong
Our guest today is Gladys Kong, Chief Operating Officer at Near. Previously, she was CEO of UberMedia, which was acquired by Near in 2021. Gladys oversees Near’s privacy initiatives and privacy policy. At UberMedia, she was responsible for assembling a best-in-class data science team and pivoting it from a social media app developer to a […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 23, 2023 • 17min
Ep. 289 – Conversation With Bobby Richards And Cameron Herold – Understanding The Role Of The COO
This is a recast of a podcast conversation between Cameron and Bobby Richards, in which they discuss an issue that many people in business may not be aware of: what the role of a Chief Operations Officer really entails. During the discussion, they discuss the unique role of the COO, as the person who handles […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 21, 2023 • 40min
Ep. 288 – WishingUWell, Inc. Vice President Of Operations, Jake Heeb
Our guest today is Jake Heeb, COO Alliance member and VP of Operations for WishingUWell Inc. Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple: be […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 16, 2023 • 19min
Ep. 287 – How To Know Who To Keep And Who To Fire
It’s a difficult scenario, but it’s all too common: You have people on your team who simply don’t measure up. They may have poor results, or perhaps they don’t reflect your core values. Either way, something needs to be done. You may even need to fire them. In today’s episode, Cameron offers some insight into […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 14, 2023 • 39min
Ep. 286 – Ninety.io Head Of Client Success, Christine Watts
Our guest today is Christine Watts, Head of Client Success for Ninety.io. Christine has been the driving force behind the company’s incredible growth, taking it from 25 to 120 employees in just three years. They’ve also secured rounds of funding in their series A rounds, propelling them to new heights and allowing them to add […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 9, 2023 • 44min
Ep. 285 – Conversation With Chris Harder And Cameron Herold: How To Be A Better CEO
This is a recast of an episode of the Chris Harder Show, in which Chris sits down with Cameron to discuss how to be a better CEO and choose the right second-in-command. During the discussion, they talk about the takeaways from his book, *The Second in Command.* They discuss Cameron’s current digital nomad journey and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 6, 2023 • 38min
Ep. 284 – Pressbooks COO, Basak Büyükçelen
Our guest today is Basak Büyükçelen, Chief Operations Officer for Pressbooks. Born and raised in Istanbul, Turkey, Basak describes herself as a storyteller, film enthusiast, photographer, IT manager, extrovert and immigrant living in Montreal. She is the founder of Supper Society and co-founder of Code Forward. Basak is also a published photographer and has edited and translated […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/