
Second in Command: The Chief Behind the Chief with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Latest episodes

Mar 8, 2023 • 34min
Ep. 259 – Germfree Laboratories Inc COO, Jeff Serle
Our guest today is COO Alliance member and COO of Germfree Laboratories, Jeff Serle. During his 30+ year career at Germfree he has led the design of Biological Safety Cabinets, Laminar Flow Equipment, Pharmacy Isolators, Class III Gloveboxes, as well as Modular and Mobile BSL 3 Laboratories and Cleanrooms. Jeff holds a Bachelor of Science […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Mar 3, 2023 • 17min
Ep. 258 – The 4 Pillars To A Fast-Growing Company Culture
Learn the secrets to creating a fast-growing company and building a strong company culture. Discover the importance of a clear vision, core values, and a one-year plan. Unleash the power of your COO with guidance and skill development. Transform a garbage hauling company into a cult-like brand and build a polarizing culture.

Mar 1, 2023 • 48min
Ep. 257 – Acceleration Partners Founder, Robert Glazer
Our guest today is Robert Glazer, author and keynotes speaker, as well as the Founder and Chairman of the Board of Acceleration Partners. Robert is a serial entrepreneur with a passion for helping individuals and organizations build their capacity to elevate. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 24, 2023 • 32min
Ep. 256 – How Improving Your Manager’s Skills Is The Key To Business Growth
Today’s episode features an interview Cameron did as part of the Strategy and Leadership podcast with Anthony Taylor. During the discussion, Cameron explains the point where a business needs a second in command: Specifically, when a business grows to the point where it can’t handle the people and is missing opportunities. Many entrepreneurs make the […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 22, 2023 • 37min
Ep. 255 – Miller Kaplan COO, Paul J. Zdunek
Our guest today is Paul J. Zdunek, author, speaker, conductor, Grey Leadership expert and COO of Miller Kaplan Paul has over 20 years of experience providing business leadership and advisory services for both nonprofit and for-profit organizations. He has been a Chief Restructuring Officer, Business Transformation Advisor, Change Management Leader, and Interim Executive for institutions […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 17, 2023 • 13min
Ep. 254 – Vivid-Vision: A $250,000 Idea That Can Transform Your Company
Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work. In this presentation, Cameron offers evidence of why the standard, single-line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 15, 2023 • 40min
Ep. 253 – Advent President, Rick Dietz
Our guest today is Rick Dietz, President of Advent. Rick was brought into Advent by a private equity firm to report to the founders, Dr. Madan Kandula and Dr. Gwen Kandula and grow the organization. The conversation covers many areas, including how Rick came into the organization, and why he focuses on developing people. Advent […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 10, 2023 • 41min
Ep. 252 – The Art Of Telling Your Story As An Entrepreneur
Today’s episode features a conversation Cameron had with Christopher Ian Bennett of the Vancouver Film School Storyteller’s Studio podcast. In this wide-ranging discussion, Christopher and Cameron discuss the importance of narrative and storytelling in the way you drive your business and the way you introduce your brand, whether personal or corporate. They discuss some of […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 8, 2023 • 42min
Ep. 251 – LiveIntent CBO, Jason Oates
Today’s guest is Jason Oates, speaker, storyteller, coach, founding executive and Chief Business Officer for LiveIntent. Jason is a brand ambassador focused on pipeline fulfillment for LiveIntent – when he’s not singing 80’s pop hits with the company band Rif. LiveIntent is a people-based marketing platform reaching over 250 million people monthly as they consume […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 1, 2023 • 31min
Ep. 250 – Unleashing The Power Of Your COO
Today’s episode is a little different. Recently Cameron was featured on the Author Hour podcast hosted by Hussein Al-Baiaty, and we’re happy to give you the opportunity to hear that conversation. Cameron was there to talk about his latest book, “The Second in Command: Unleash the Power of Your COO.” During their wide-ranging discussion, Hussein […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/