

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Jun 2, 2023 • 11min
Ep. 283 – Being Vulnerable And Humble As A CEO And Connecting With Your COO
Humility is not a trait we often associate with being a CEO, but it is necessary to be able to have the kind of relationship with your trusted COO to say, “Hey, I’m not strong in this area, can you help?” Having that level of trust is a vital component of the CEO/COO relationship. In […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 31, 2023 • 41min
Ep.282 – Center For Family Representation COO, Alicia Williams
Our guest today is COO Alliance Member, Alicia Williams, the Chief Operating Officer of the Center for Family Representation. Alicia oversees CFR’s diversity, equity, inclusion and belonging work, human resources, information technology, and administration activities, and also works closely with our CFO and Executive Director on strategic planning, facilities and operations issues. She has more […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 26, 2023 • 10min
Ep. 281 – Measuring Quality And Warning Signs In The Relationship Between The CEO And The COO
The relationship between a CEO and a COO is vital for a business. It’s a yin/yang relationship, where the COO can help to bolster areas where the CEO may be weak while executing the CEO’s larger vision. In today’s episode, Cameron provides insight into this relationship – how to measure its quality and identify possible […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 23, 2023 • 39min
Ep. 280 – Vice President Of Search And Operations, Y Scouts, Sammy Siegal
Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 19, 2023 • 14min
Ep.279 – The Evolution Of The COO Role As Your Business Scales
As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day-to-day execution of the business. This role will itself change and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 17, 2023 • 41min
Ep.278 – COO, Vintory, Randy Bonds
Our guest today is COO Alliance Member and Chief Operating Officer for Vintory, Randy Bonds. Since grade school Randy has had a passion for entrepreneurship. For more than 30 years he has been building his skills by owning and operating eight companies all focused on travel and tourism. Founding, scaling, and selling five companies taught […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 9, 2023 • 37min
Ep. 277 – COO, Fibernetics, Hee Kim
Our guest today is Chief Operating Officer for Fibernetics, Hee Kim. Hee is a versatile and creative operational mastermind, leading all business and operational functions for Fibernetics, a globally recognized Canadian telecom company that has been providing innovative products and services for over 20 years. He regularly works in close partnership with the other leaders, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 4, 2023 • 19min
Ep. 276 – Let’s Raise Kids To Be Entrepreneurs
Are you a fan of TED or TEDx talks? Cameron has attended the main five day TED event since 2010. This is mainly because his TEDx talk, “Let’s Raise Kids to be Entrepreneurs” went viral in 2009, and has now had over two and a half million views online. Today’s episode is a rebroadcast of […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 3, 2023 • 38min
Ep. 275 – Vp Of Operations, Smb Team, Brandon Bowers
Our guest today is COO Alliance member and Vice President of Operations for SMB Team, Brandon Bowers. Brandon is an operational leader with a history of scaling small businesses. His past experience has included sales, sales leadership, and entrepreneurship. In his current role, Brandon works to establish the best small law firm growth company in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 28, 2023 • 18min
Ep. 274 – Getting Feedback And Being Vulnerable In Your Business
No one likes to be reminded of all the things that are wrong with their business. For many of us, accepting feedback, particularly criticism, can be extremely difficult. In today’s episode, Cameron discusses how he finally learned to accept feedback for what it is – a learning opportunity. He’ll discuss the reasons why he used […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/