

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Aug 10, 2023 • 24min
Ep. 303 – Rethinking Execution
Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of Rethinking Execution, Scott Levy. They discuss bridging the strategy execution gap that occurs when a company scales itself to greater and greater revenues. They examine the vivid vision concept, outlining how it synthesizes […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 8, 2023 • 21min
Ep. 302 – Unleash the Power of Your Second in Command
Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and Entrepreneur on Fire host John Lee Dumas. They discuss the importance of enjoying the journey, having some fun, laughing a little, and spending time with the people that matter most, because this is just what we […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 3, 2023 • 40min
Ep. 301 – Navigating Remote Work & Cultural Diversity in Entrepreneurship
Share This Episode On: Today’s episode features a conversation between Cameron and the host of The Gig Experience podcast to discuss how he got started in the Entrepreneurs Organization, why leaders have to be cognizant of the lack of human connection due to remote work, and the differences in the way people work in the […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 1, 2023 • 47min
Ep. 300 – SaaS Academy COO, Matt Verlaque
Share This Episode On: Our guest today is COO Alliance Member Matt Verlaque, Chief Operating Officer of SaaS Academy, a complete business growth system for Software as a Service (SAAS) founders based in Kelowna, British Columbia. Matt is a passionate tech entrepreneur who took a very non-traditional path to get there. After a decade as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 27, 2023 • 12min
Ep. 299 – The Core Roles of a COO
Exploring the responsibilities of a COO within an organization, including their role as an executor, mentor, trusted partner, change agent, and potential successor. The speaker discusses their success in recruiting, onboarding, and training employees, highlighting their connections with well-known figures and the importance of having an executor and change agent in the company. This chapter explores the different roles a COO can play in a company, including change agent, mentor, partner, heir apparent, and MVP. The hosts stress the significance of identifying the right person for the second in command role and the consequences of selecting the wrong individual.

Jul 25, 2023 • 33min
Ep. 298 – M Duffany Builders Managing Partner, Tim Duffany
Our guest today is Tim Duffany, Managing Partner of M. Duffany Builders in Falmouth, Massachusetts, as well as a member of the COO Alliance for the past three years. Tim joined the family business five years ago, where his expertise in the financial services industry has offered a fresh perspective. Tim has been instrumental in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 20, 2023 • 16min
Ep. 297 – How to Find an A-Player COO
Every business needs a COO, a second in command who can take your vivid vision and make it a reality through the day-to-day operations of your business. In today’s episode, Cameron offers his advice on finding and keeping an A-level COO. He’ll explain the ins and outs of creating a COO scorecard – the top […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 18, 2023 • 28min
Ep. 296 – Delaney Keating
Today’s episode is a unique one. Our guest is Delaney Keating, a former COO Alliance Member who had originally been booked to be on a previous episode of the podcast before circumstances and strategic business decisions led to her being let go from her position. Delaney offers some real honesty and vulnerability, as well as […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 13, 2023 • 17min
Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing
There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 11, 2023 • 36min
Ep. 294 – Dev Gadhvi Director of Finance, Excellence and Operations, Mehul Gaglani
Our guest today is Mehul Gaglani, Director of Finance, Excellence and Operations for Dev Gadhvi Creations Private Limited, a business that serves people who are looking to build their business around passion by having multiple streams of income. Dev Gadhvi serves trainers, coaches, mentors, experts, and infoprenenuers, largely in the 30-40 year age group. They […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/