

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Sep 14, 2023 • 1h 11min
Ep. 313 – 50x Your Fitness Studio
Share This Episode On: In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Sep 12, 2023 • 43min
Ep. 312 – Pause Breathwork COO, Johan Stoop
Share This Episode On: In this episode, we dive into a conversation with Johan Stoop, who shares insights from his experience at “Pause Breathwork,” a wellness company founded by Samantha Skelly. Johan discusses the importance of alignment within a leadership team and how it contributes to effective decision-making and growth. He also reveals the journey […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Sep 7, 2023 • 51min
Ep. 311 – Live Life King Size
Share This Episode On: Have you ever felt the need to crystalize your company’s future in a way that attracts the right people and resources while propelling you toward your goals? What if I told you there’s a game-changing concept that can make your vision a magnetic force for your business? In this thought-provoking episode, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Sep 5, 2023 • 47min
Ep. 310 – Unbound Merino COO, Andrew Cariboni
Share This Episode On: In today’s episode, Cameron talks to Andrew Cariboni, COO at Unbound Merino. Andrew discusses various aspects of his role as the second-in-command, including the company’s growth, his long-standing relationship with the CEO since childhood, hiring his spouse, dealing with cash flow challenges, and managing the company’s rapid scaling. The episode also […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 31, 2023 • 42min
Ep. 309 – Fastgrowingtrees.com COO, Matthew Graham
Share This Episode On: In this episode, Cameron talks to Matthew Graham, COO of Fastgrowingtrees.com. He shares some funny yet effective marketing tactics that caught people’s attention. He recounts the time when Jeff Booth, CEO of BuildDirect, playfully used military helicopters for delivering construction materials instead of drones, leaving people in splits. Another successful campaign […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 29, 2023 • 44min
Ep. 308 – Business and Beers
Share This Episode On: In this episode, Cameron Herold talks to Brian about the crucial stages of an entrepreneurial journey. As an experienced business mentor, Cameron sheds light on the different growth phases, from small startups to scaling with hundreds of employees. He emphasizes that finding the right second-in-command is pivotal for achieving strategic thinking […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 24, 2023 • 35min
Ep. 307 – Four Lessons Personal Brands Need to Know to Go to Eight Figures
Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 22, 2023 • 41min
Ep. 306 – Uniquely Normal Founder, Matt Lesser
Share This Episode On: Ever wondered how to successfully navigate the world of private equity and business growth? In this episode, Matt Lesser takes us through his early days in the family business, the challenges he faced, and the mentors who shaped his path. He delves into the intricacies of private equity, highlighting the importance […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 17, 2023 • 43min
Ep. 305 – How to Build a Strengths-Based Partnership Lessons
Share This Episode On: In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Powered by Instinct podcast, Amy Bruske. They discuss the Kolbe Strengths Assessment and how it changed his perspective on how he approaches diversity of strengths in the work environment. They also discuss […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 15, 2023 • 32min
Ep. 304 – The Ops Spot Co-Founder, Jhana Li
Share This Episode On: Our guest today is Jhana Li, co-founder of The Ops Spot with Cameron. Jhana describes herself as, “operations-obsessed, with proven experience developing scalable remote teams and infrastructure. I am a systems thinker, who can simultaneously evaluate a company at the 30,000-foot and 3-foot level, and execute in the way that serves […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/