
Second in Command: The Chief Behind the Chief with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Latest episodes

Jun 21, 2023 • 40min
Ep. 288 – WishingUWell, Inc. Vice President Of Operations, Jake Heeb
Our guest today is Jake Heeb, COO Alliance member and VP of Operations for WishingUWell Inc. Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple: be […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 16, 2023 • 19min
Ep. 287 – How To Know Who To Keep And Who To Fire
It’s a difficult scenario, but it’s all too common: You have people on your team who simply don’t measure up. They may have poor results, or perhaps they don’t reflect your core values. Either way, something needs to be done. You may even need to fire them. In today’s episode, Cameron offers some insight into […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 14, 2023 • 39min
Ep. 286 – Ninety.io Head Of Client Success, Christine Watts
Our guest today is Christine Watts, Head of Client Success for Ninety.io. Christine has been the driving force behind the company’s incredible growth, taking it from 25 to 120 employees in just three years. They’ve also secured rounds of funding in their series A rounds, propelling them to new heights and allowing them to add […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 9, 2023 • 44min
Ep. 285 – Conversation With Chris Harder And Cameron Herold: How To Be A Better CEO
This is a recast of an episode of the Chris Harder Show, in which Chris sits down with Cameron to discuss how to be a better CEO and choose the right second-in-command. During the discussion, they talk about the takeaways from his book, *The Second in Command.* They discuss Cameron’s current digital nomad journey and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 6, 2023 • 38min
Ep. 284 – Pressbooks COO, Basak Büyükçelen
Our guest today is Basak Büyükçelen, Chief Operations Officer for Pressbooks. Born and raised in Istanbul, Turkey, Basak describes herself as a storyteller, film enthusiast, photographer, IT manager, extrovert and immigrant living in Montreal. She is the founder of Supper Society and co-founder of Code Forward. Basak is also a published photographer and has edited and translated […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 2, 2023 • 11min
Ep. 283 – Being Vulnerable And Humble As A CEO And Connecting With Your COO
Humility is not a trait we often associate with being a CEO, but it is necessary to be able to have the kind of relationship with your trusted COO to say, “Hey, I’m not strong in this area, can you help?” Having that level of trust is a vital component of the CEO/COO relationship. In […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 31, 2023 • 41min
Ep.282 – Center For Family Representation COO, Alicia Williams
Our guest today is COO Alliance Member, Alicia Williams, the Chief Operating Officer of the Center for Family Representation. Alicia oversees CFR’s diversity, equity, inclusion and belonging work, human resources, information technology, and administration activities, and also works closely with our CFO and Executive Director on strategic planning, facilities and operations issues. She has more […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 26, 2023 • 10min
Ep. 281 – Measuring Quality And Warning Signs In The Relationship Between The CEO And The COO
The relationship between a CEO and a COO is vital for a business. It’s a yin/yang relationship, where the COO can help to bolster areas where the CEO may be weak while executing the CEO’s larger vision. In today’s episode, Cameron provides insight into this relationship – how to measure its quality and identify possible […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 23, 2023 • 39min
Ep. 280 – Vice President Of Search And Operations, Y Scouts, Sammy Siegal
Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

May 19, 2023 • 14min
Ep.279 – The Evolution Of The COO Role As Your Business Scales
As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day-to-day execution of the business. This role will itself change and […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/