

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Apr 26, 2024 • 7min
Ep. 377 - How To Give Good Praise
In today's episode of the Second in Command podcast, Cameron discusses the crucial aspect of delegation and praise within a successful organization. He advocates for leaders to focus on training and empowering their teams rather than getting bogged down in day-to-day tasks, suggesting that effective leadership involves growing team members by giving them the skills and confidence needed for their roles. Highlighting the importance of recognition, he shares the anecdote of Howard Behar, a former president of Starbucks, who dedicated hours each week to writing personal thank you notes to employees, demonstrating the power of acknowledging individual achievements and the impact of a systematic approach to appreciation.Further exploring the nuances of effective praise, Cameron discusses the importance of specificity in feedback. Drawing parallels between leadership and parenting, he argues that immediate and detailed praise not only acknowledges good work but also reinforces desired behaviors and company values. Cameron’s advice extends beyond simple acknowledgments, stressing the significance of linking praise to specific actions and core values to foster a culture of recognition and growth. This approach, as underlined by the comparison to parenting strategies, shows the universal applicability of clear communication, timely feedback, and the cultivation of strong relationships — whether in the context of family or business.Enjoy!In This Episode You'll Learn:The significance of delegating tasks to team members who may not initially have the skills for them. (0:00)The importance of recognizing employees' achievements and the positive impact of making appreciation a regular part of a leader's schedule. (1:00)The value of adopting situational leadership by being present and attentive, constantly looking for opportunities to acknowledge good work, and ensuring feedback is a part of their daily routine. (1:00)The importance of being specific in your praise, employing detailed feedback on what exactly was done well, which reinforces positive behaviors and makes the praise more meaningful. (3:14)Why praising team members for living up to the company’s core values in specific situations not only celebrates their success but also reinforces the company culture and values among the team. (3:29)How leadership feedback compares to parenting, emphasizing immediate and specific praise for actions done right and quick, constructive feedback for mistakes. This continuous coaching approach helps in the effective growth of team members. (3:29)Why many strategies effective in parenting, such as clear communication and immediate feedback, are also applicable and beneficial in leadership roles. (4:24)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 23, 2024 • 38min
Ep. 376 - Transcend COO, Kate Parker
In today's episode of the Second in Command podcast, Cameron is joined by Kate Parker, COO of the data privacy infrastructure company Transcend, as she shares insights into her professional journey and the evolution of Transcend. Kate discusses the unique challenges and strategies of operating within the data privacy sector, particularly highlighting the company's innovative approach to handling user data at the code layer. This technology-centric focus, she explains, allows for increased resource efficiency and improved compliance, which are critical as data privacy regulations continue to intensify globally. Her prior experiences at Google and Uber shaped her understanding of the interplay between regulatory frameworks and technology, making her a pivotal figure in guiding Transcend's mission.During the conversation, Kate elaborates on Transcend's competitive strategy, particularly against the established player OneTrust. She emphasizes the importance of technological superiority and customer-centric product development, which have been instrumental in differentiating Transcend in the marketplace. This strategy not only positions Transcend as a next-generation platform in the data privacy industry but also aligns with their goal to meet the rapidly evolving needs of global brands concerning data privacy.Kate also reflects on her personal growth and the operational adjustments required in transitioning from large corporations like Google and Uber to a startup environment. She notes the importance of strategic clarity and resource allocation in smaller, growth-oriented companies. Kate shares anecdotes from her past roles, highlighting how her experiences in global markets and crisis communications have informed her leadership at Transcend. The episode not only provides a deep dive into Transcend’s strategic operations but also showcases Kate’s leadership philosophy, deeply influenced by her background in competitive athletics and her commitment to integrity and problem-solving in business practices.Enjoy!In This Episode You'll Learn:How Kate leverages her experience at companies like Google and Uber to drive Transcend's mission in the data privacy sector. (0:00)The concept of the "bar raising program" used at Transcend, originally inspired by practices at Uber, which helps ensure that new hires are better than at least half of the existing team members, thereby continuously improving team quality and performance. (9:36)How Transcend's focus on customer feedback and technological innovation enables them to compete against established players like OneTrust, and why being a technology-first platform is crucial in the data privacy industry.(20:14)The significance of clear communication in leadership roles at tech companies, which aids in aligning internal strategies and enhancing decision-making processes. (25:17)The lessons Kate learned from global exposure at Google and Uber, and how adopting a perspective that anticipates differences across markets can lead to more effective business strategies. (28:12)The challenges of transitioning from large corporations to a startup environment, focusing on strategic clarity and effective resource use, critical for navigating the early stages of company growth. (33:00)How maintaining a consistent set of personal values helps Kate navigate bureaucracy and maintain focus on strategic goals. (35:17)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 18, 2024 • 10min
Ep. 375 - How CEOs Have Evolved Through Time
In today's episode of the Second in Command podcast, Cameron discusses the necessity for companies and their CEOs to rapidly evolve their strategies and skill sets amidst changing market conditions, technological advancements, and economic challenges. He points out the drastic changes occurring within companies due to AI, the global workforce, and shifting economic situations, highlighting the urgency for businesses to grow their people faster than ever before. This rapid development is essential for adapting to the new realities where job roles are continuously evolving, and the external rate of change outpaces internal adaptations, potentially leading to obsolescence. Cameron stresses the importance of developing employees' skills, confidence, and professional networks to navigate these changes effectively, drawing an analogy to the integrated growth paths of skills and confidence, paralleled with expanding one's network.Cameron further explores the strategies CEOs must adopt to lead through these turbulent times, underlined by a period of quasi-stagflation not seen in over a decade. This scenario demands a stronger grasp of financial management and the ability to make swift, informed decisions to maintain growth and stability. Highlighting the criticality of leadership in fostering an environment of learning and adaptation, he suggests practical methods for leveraging resources to enhance employee capabilities in leadership, project management, and other essential skills. By focusing on developing a culture of continuous improvement, gratitude, and leveraging learning opportunities, Cameron outlines a comprehensive approach for CEOs to not only navigate but thrive amidst challenges, underscoring the need for a balanced investment in employee development and organizational agility.Enjoy!In This Episode You'll Learn:The necessity of preparing companies and their workforce for the fast-paced changes due to AI, global workforce shifts, and economic variations. (0:00)Cameron's strategy for developing employees by enhancing their confidence, skills, and professional networks, ensuring they are well-equipped to handle the changes and challenges in their jobs. (0:00)Insights into leading through tough economic times, including quasi-stagflation, and why understanding the financials and having a strong grasp on decision-making is more critical now than ever for CEOs. (1:24)The significance of leadership skills in navigating uncertain economic and market conditions, the importance of adaptability, decision-making, and fostering employee growth. (1:24)How companies can stay ahead by adopting technology, utilizing AI, and effectively managing hybrid workforces to foster innovation and efficiency. (1:26)The methods for accelerating skill development in employees, focusing on leadership, project management, and other executive skills to lead teams effectively. (1:30)The impact of fostering a positive work environment through praise, gratitude, and recognition, and how it contributes to employee confidence and productivity. (6:48)How investing in employee development, such as coaching and training capabilities, can leverage organizational growth and adaptability in changing times. (6:48)And much more..Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 16, 2024 • 1h 1min
Ep. 374 - Dreams to Reality: The Mission of Empowering Entrepreneurs
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Seif El Hakim, host of the Aplha Talks podcast. During the episode, they explore the nuances of leadership, entrepreneurship, and personal growth. Cameron shares his journey and the lessons learned from decades of business experience, emphasizing the importance of adapting leadership styles to fit the situation at hand. For Cameron, success goes beyond the confines of business achievements; it encompasses personal growth, relationships, and well-being. He passionately discusses the concept of situational leadership, urging leaders to tailor their approach based on the employee and the task, thereby fostering a nurturing and effective work environment.Cameron also addresses the importance of building a strong foundation in any business through effective delegation, the cultivation of a learning mindset, and the significance of having a vivid vision for the company's future. He touches on the challenges entrepreneurs face, such as the tendency to take on too much personally instead of delegating tasks to others. Cameron stresses the need for entrepreneurs to become self-driven learners, continuously seeking personal and professional development to steer their companies toward success.The most poignant part of the conversation revolves around Cameron's reflections on life, success, and the fleeting nature of time. He shares personal anecdotes to illustrate how moments with loved ones and personal happiness are paramount, overshadowing professional achievements. He encourages listeners to explore the world and cherish human connections, reminding them that, in the end, the journey and the relationships we foster along the way are what truly matter. The message is clear: while pursuing entrepreneurial success, one must not lose sight of the essence of life—connection, exploration, and the joy found in the journey itself.Enjoy!In This Episode You'll Learn:How adapting your leadership style to match the specific needs and projects of your employees can significantly enhance team effectiveness and project outcomes. (0:00)How personal growth, relationships, and well-being contribute to a more holistic definition of success. (1:01)The concept of creating a detailed, compelling vision for your company's future, and how this can align and inspire your team towards shared goals. (27:42)The common struggles entrepreneurs face, including the emotional toll of leadership and the importance of community and vulnerability. (32:29)Cameron's personal realization of the importance of balancing professional success with meaningful personal relationships. (40:28)The importance of being a self-driven learner to continuously improve your skills and adapt to the ever-changing business landscape. (43:55)The dynamic partnership between a CEO and COO, and how this relationship is crucial for business growth. (44:42)Why many entrepreneurs struggle with delegation and how mastering this skill can free up your time, reduce stress, and empower your team. (47:32)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 11, 2024 • 7min
Ep. 373 - How to Control the Controlling CEO
In today's episode of the Second in Command podcast, Cameron explores the crucial role of directly addressing the potentially detrimental behavior of CEOs, especially their tendency to be overly controlling. He likens this to the tale of the emperor's new clothes, emphasizing the importance of honest feedback to help CEOs realize how their actions may be counterproductive. Cameron stresses the necessity of communicating such insights privately and tactfully, to appeal to the CEO's aspirations and to prevent defensive reactions. This approach aims to make the CEO aware of the impact of their behavior on the company's success and their personal reputation, encouraging a more open-minded attitude towards change.In a separate but related insight, Cameron shares the genesis of The COO Alliance, an initiative born out of his experiences as a second-in-command feeling out of place among entrepreneurs at various events. The Alliance serves as a global community for seconds-in-command to exchange knowledge, build networks, and gain confidence, away from the overshadowing presence of CEOs. This environment fosters growth and learning among these vital yet often overlooked corporate figures, enabling them to better manage and complement the entrepreneurial spirit. The episode underscores the delicate balance required in guiding COOs without quenching their inherent innovativeness and drive, highlighting the nuanced role of second-in-commands in steering companies towards success.Enjoy!In This Episode You'll Learn:How direct and honest feedback is crucial for CEOs to realize the negative impact of their controlling behavior on the company's success and their personal image. (0:00)Cameron's motivation for starting The COO Alliance, stemming from his personal experiences of feeling out of place at entrepreneur-focused events. (0:58)The critical role that the second-in-command plays in balancing the CEO's entrepreneurial spirit with practical business operations. (0:58)The significance of addressing sensitive issues privately and tactfully with CEOs to avoid defensive reactions and encourage receptiveness to change. (2:44)The strategy of waiting for the right moment to provide feedback to CEOs, based on their readiness to learn and adapt. (4:46)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 9, 2024 • 40min
Ep. 372 - BlueGrace Logistics COO, Adam Blankenship
In today's episode of the Second in Command podcast, Cameron is joined by Adam Blankenship, COO of BlueGrace Logistics, as he shares valuable insights into leadership, company culture, and the dynamic growth of his company. He discusses the critical role trust and loyalty play within a team, highlighting how his approach to keeping promises and delivering on commitments has been a key to success. Adam's journey from the head of sales to the COO of a billion-dollar revenue company is a testament to his strategic foresight and the ability to scale a business effectively. He emphasizes the importance of understanding the bigger picture of the business, not just the specifics of one's role, to lead a company strategically.The conversation also explores the challenges and opportunities brought about by significant transitions, such as the investment from Warburg Pincus and the impact of COVID-19. Adam candidly shares the lessons learned from navigating these waters, particularly the importance of adaptability and making tough decisions for the long-term benefit of the company. He reflects on the journey of transforming BlueGrace from a sales-driven organization to a comprehensive logistics provider with a robust strategic direction, illustrating how overcoming operational and cultural challenges has been crucial to their success.Adam's personal growth as a leader is another focal point of the discussion. He credits a continuous learning mindset, the practice of challenging ideas, and the ability to adapt to the company's evolving needs as key factors in his development. The emphasis on core values and the deliberate efforts to break down silos within the organization are highlighted as foundational elements that have shaped the company's culture and operational effectiveness. Adam's reflections offer valuable lessons on leadership, the importance of a cohesive vision, and the relentless pursuit of improvement, both personally and organizationally.Enjoy!In This Episode You'll Learn:How Adam emphasizes trust and loyalty as the bedrock of a successful team and company culture. (1:01)The journey of BlueGrace Logistics from a $60 million to a billion-dollar company under Adam's leadership, and the strategic decisions involved in such significant growth. (3:13)How BlueGrace Logistics navigated major transitions, including a substantial investment from Warburg Pincus and the impact of COVID-19. (15:57)Adam's approach to personal growth through continuous learning and challenging himself. (28:05)The strategies employed by BlueGrace Logistics to break down silos and ensure that all parts of the company are aligned and working towards common goals. (31:45)How Adam navigates tough decisions, especially around people and strategic direction, balancing data with core values. (35:45)How BlueGrace Logistics' core values are integral to their company culture and success. (37:18)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Apr 4, 2024 • 42min
Ep. 371 - The Importance of a COO and Creating Your Company's Vivid Vision
Adi Klevit, host of Systems Simplified podcast, joins to discuss the importance of COOs, creating vivid visions, and efficient time management. They explore CEO-COO dynamics, strategic delegation, and learning from mistakes like avoiding financial warnings to prevent bankruptcy.

Apr 2, 2024 • 40min
Ep. 370 - Jocko Fuel Co-Founder & CPO, Brian Littlefield
Brian Littlefield, Co-founder and Chief Product Officer of Jocko Fuel, discusses the challenges and strategies in the energy drink and supplement industry, highlighting the importance of leveraging co-founders' strengths and transitioning from direct-to-consumer to retail sales. The conversation also explores inventory management, leadership evolution, and the value of authentic networking for professional growth.

Mar 28, 2024 • 7min
Ep. 369 - The Enlightened Executive: The CEO Whisperer Interview
Susan Drumm, host of The Enlightened Executive podcast, joins Cameron to discuss leadership development and the importance of CEOs investing in their second in command. They explore the concept of 'Vivid Vision' for company's future state and personal growth strategies. Tactics for dealing with controlling CEOs are also shared.

Mar 26, 2024 • 44min
Ep. 368 - The Credit Card Concierge Director of Travel & Client Success, Tommy Lonergan
In today's episode of the Second in Command podcast, Cameron is joined by Tommy Lonergan, a key figure behind the Travel Like Tommy brand and Freedom Travel business, as he shares insights on how he helps individuals and companies optimize their credit card points for travel and cashback rewards. With years of experience in travel hacking, Tommy has developed strategies for maximizing credit card benefits, allowing for first-class travel experiences and significant cash back. He elaborates on the importance of selecting the right credit cards for specific spending categories, such as advertising and travel, to amplify point earnings which can then be strategically redeemed for high-value travel experiences.The conversation explores the operational aspects of Tommy's business, discussing the team's remote work dynamics and the concierge-style service they offer. This service includes managing clients' travel plans from start to finish, ensuring personalized and hassle-free experiences. Tommy emphasizes the importance of leveraging a mix of organic growth, strategic advertising, and client referrals to scale the business. The discussion also touches on the logistical challenges and solutions in running a service that demands attention to detail and constant communication across different time zones.Finally, the episode highlights Tommy's entrepreneurial journey, from his initial hesitation to pursue his passion for travel hacking to the successful establishment of his business. He reflects on the importance of overcoming the fear of failure and the value of taking risks to realize one's dreams. His story is a testament to the power of turning a personal passion into a thriving business that not only generates income but also delivers exceptional value to its clients by transforming the way they travel.Enjoy!In This Episode You'll Learn:How to leverage credit cards like the Amex Business Platinum and Gold cards for maximizing points through spending in categories such as advertising, which can be exchanged for first-class travel or significant cashback. (2:45)The importance of developing strong individual brands within a business context to attract and retain clients. (8:10)How to effectively use accumulated points for travel, focusing on finding the best redemption options that offer the highest value per point. (28:59)Effective methods for acquiring clients through organic growth, strategic advertising, and leveraging client referrals, including the significance of delivering high-quality service that leads to natural referrals. (36:38)The logistics and challenges of operating a remote team across different time zones, and how to manage client services effectively while maintaining flexibility in work locations. (36:37)Tommy's personal journey of overcoming the fear of failure and the importance of taking risks in entrepreneurship. (42:05)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Tommy: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/