

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Mar 5, 2024 • 51min
Ep. 362 - A1 Garage Door Service COO, Luke Martin
COO of A1 Garage Door Service, Luke Martin, discusses the company's growth secrets, innovative customer service approach, and investment in employee development. They explore strategic expansion, unique recruitment strategies, and navigating challenges of rapid growth. Luke's journey from small business owner to COO highlights the importance of embracing learning and leadership.

Feb 29, 2024 • 55min
Ep. 361 - Most Entrepreneurs Are BIPOLAR
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Jordan Harbinger, host of the Jordan Harbinger Show. During the conversation, Cameron demystifies the entrepreneurial journey, shedding light on the emotional roller coaster that business owners navigate. He candidly discusses the importance of embracing vulnerability, highlighting that it's okay to not always have everything figured out. From acknowledging the need for therapy to the power of expressing fears and seeking help, he emphasizes that both men and women can find strength in openness and vulnerability. The discussion explores the 'entrepreneurial roller coaster,' a concept that maps the highs and lows of entrepreneurship, illustrating the critical moments that define the journey.Jordan and Cameron explore the nuanced stages of this roller coaster, including the peaks of uninformed optimism and the valleys of crisis of meaning. They discuss how entrepreneurs can leverage each stage to their advantage, cautioning against certain actions like spending during peaks of optimism. The conversation also touches on the differences between how men and women handle the entrepreneurial journey, suggesting that a supportive network and sharing experiences can significantly ease the path.In a candid exchange, they reflect on personal experiences of hitting rock bottom and climbing back up, offering insights into the importance of self-care, setting boundaries, and the power of community support. This episode is a must-listen for entrepreneurs seeking to understand and navigate their own roller coaster journeys, offering valuable lessons on resilience, self-awareness, and the importance of mental health in the entrepreneurial world.Enjoy!In This Episode You'll Learn:Why it's normal and necessary for entrepreneurs to acknowledge their vulnerabilities, including seeking therapy and expressing emotions, challenging the traditional stoic business persona. (0:00)The concept of the entrepreneurial roller coaster curve, mapping the highs and lows of entrepreneurship, and how recognizing these stages can help you navigate the journey more effectively. (0:57)How the emotional ups and downs affect not only the entrepreneur but also their relationships with employees, family, and friends. (3:04)The intriguing correlation between entrepreneurial traits and characteristics of bipolar disorder, including how recognizing these can be leveraged as a strength rather than a weakness. (3:04)The critical role of support from peers, family, and significant others in navigating the entrepreneurial journey, and how effective communication can aid in mutual understanding and support. (52:02)The importance of self-care, including exercise, meditation, and therapy, in maintaining mental health and preventing burnout among entrepreneurs. (49:57)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 27, 2024 • 37min
Ep. 360 - ResiBrands Co Founder and CGO, Allan Alarcon
In today's episode of the Second in Command podcast, Cameron is joined by Allan Alarcon, the Chief Growth Officer and co-founder of ResiBrands, as they explore the intricate world of franchising, leadership, and entrepreneurial resilience. Allan highlights the essential yet often overlooked requirement of emotional strength and character in the franchising industry. He shares his journey with ResiBrands, revealing how they have rapidly become one of North America's fastest-growing franchisors by focusing on leadership, a strong brand identity, and the relentless pursuit of excellence in service.The conversation further explores the unique aspects of ResiBrands’ growth model, emphasizing the importance of mentorship, coaching, and the development of a robust leadership team. Allan and Cameron discuss the transformative impact of key resources like 'The E-Myth' and John Maxwell's leadership principles, which have been pivotal in shaping their approach to business and franchising. The story of ResiBrands is presented as a testament to the power of vision, determination, and the ability to adapt and innovate in the competitive landscape of franchising.Moreover, Allan shares insightful reflections on the challenges and rewards of building a successful franchise network. He candidly addresses the realities of entrepreneurship, including the need for emotional fortitude, the value of a supportive partnership, and the strategic approach to scaling and diversification. Through this conversation, you'll gain a comprehensive understanding of the complexities and triumphs involved in franchising, leadership development, and the relentless pursuit of the American dream.Enjoy!In This Episode You'll Learn:The necessity of emotional resilience and strong character for success in the franchising industry. (0:00)ResiBrands' fast-paced expansion and the strategic focus on leadership, branding, and marketing that propelled their franchises to success. (0:58)The critical role of mentorship, with personal guidance from industry leaders like John Maxwell, and how it shapes a supportive and growth-oriented company culture. (10:44)The emotional journey of franchisees, from the initial excitement to facing challenges, and the importance of emotional regulation for long-term success. (15:01)Allan's reflections on the collaborative relationship with his cousin and business partner, Steven. (30:27)How ResiBrands innovates and adapts across different service brands to maintain growth and relevance in the competitive home services market. (21:54)The financial strategies behind ResiBrands' growth, highlighting the advantages of self-funding and reinvestment for aspiring franchisors. (17:15)Insights into building a strong team dynamic, emphasizing mutual respect, collaboration, and the continuous pursuit of personal and professional development. (32:36)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Allan: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 22, 2024 • 55min
Ep. 359 - How To Skyrocket Your Business Success
The podcast discusses the importance of building a business for personal freedom, beyond financial gain. It delves into the journey of entrepreneurial success, including stories from different countries like Bhutan. The conversation highlights coaching COOs, unconventional traits of entrepreneurs, and the dynamics of CEO-COO partnerships. It also explores the need for essential business skills training, the definition of success, and the impact of individual strengths on achieving business goals.

Feb 20, 2024 • 43min
Ep. 358 - Boldr COO, Mari Parker
In today's episode of the Second in Command podcast, Cameron is joined by Mari Parker, the COO of Boldr, a global outsourcing powerhouse. Mari shares her unique journey from South Africa to becoming a pivotal figure in the global talent arena, offering a fresh perspective on leadership that intertwines her parenting experiences with fostering a dynamic company culture. Highlighting Boldr's agility and custom solutions, Mari discusses the advantages of outsourcing with Boldr over traditional hiring practices, emphasizing the company's ability to unlock business potential while contributing positively to global economies.Cameron and Mari explore the practicalities and ethics of outsourcing, revealing how Boldr manages complexities and compliance to ensure a seamless integration of global talent into businesses. Mari elaborates on the strategic benefits of choosing Boldr for building a global team, emphasizing their commitment to employee welfare and community development as a B Corp. The conversation not only sheds light on the inner workings of successful outsourcing partnerships, but also Boldr's mission-driven approach to business.Rounding off the conversation, Mari opens up about her personal growth and leadership evolution alongside her husband, and Boldr's CEO, David. Their journey underscores the importance of conscious leadership and maintaining a healthy work-life balance, especially when running a business with your spouse. Mari's story is a testament to the power of resilience, adaptability, and the profound impact of embracing a global mindset in today's interconnected world.Enjoy!In This Episode You'll Learn:How smaller Business Process Outsourcing (BPO) companies like Boldr offer customized solutions and agile decision-making to better serve their clients compared to larger, less flexible counterparts.How Mari combines her experiences as a mom of two with building a strong company culture, and the similarities between nurturing a family and leading a team.Why outsourcing with Boldr is considered a savvy business strategy over traditional hiring, including benefits like tax perks, labor law hacks, and contributing positively to global economies.How Boldr's approach to building teams in diverse markets like the Philippines, South Africa, and Mexico has been shaped by Mari's cultural awareness.The role of executive coaching, therapy, and conscious leadership practices in navigating the challenges of scaling a business.How Mari and her CEO husband David maintain a healthy balance between their personal relationship and their professional roles.Boldr's commitment to social responsibility, how being a B Corp influences their operations, and their mission to provide meaningful opportunities in the communities they operate in.The operational and ethical considerations of outsourcing, how Boldr manages the complexities on behalf of their clientsThe advantages of having a partner who understands the intricacies of global talent acquisition and compliance.Mari's inspiring journey from South Africa to leading a global outsourcing powerhouse, and the life lessons learned from living and working in multiple countries.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Mari: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 15, 2024 • 1h 47min
Ep. 357 - Letters to My Younger Self: The Biggest Lessons Every Entrepreneur Needs to Learn
Today's episode of the Second in Command podcast is a talk by Cameron, as he explores the crucial aspects of entrepreneurship and leadership. He begins by emphasizing the significance of understanding one's value, discussing his own experience with setting high hourly rates for his coaching and speaking engagements. Cameron asserts the importance of delegating lower-value tasks to focus on areas of genius, thereby maximizing productivity and profitability.He explores the unique traits of successful entrepreneurs, notably discussing the relationship between entrepreneurial characteristics and mental health. Cameron candidly shares his perspectives on bipolar disorder and ADD, highlighting how these traits often align with entrepreneurial strengths such as high energy, creativity, and restlessness. He illustrates this through engaging stories, including a personal encounter with Marcelo Claure, CEO of Sprint, revealing how perceived weaknesses can be powerful entrepreneurial assets.Cameron offers practical advice on business management and growth. He stresses the necessity of clear communication, efficient meetings, and effective delegation. Reflecting on his experiences with 1-800-GOT-JUNK?, he underscores the impact of leadership on a company's culture and success. Cameron's guidance is not just about scaling a business but also about personal growth, work-life balance, and finding joy in the entrepreneurial journey.Enjoy!In This Episode You'll Learn:How Cameron values his time and expertise, and how this perspective can transform your approach to business and personal growth.The unique characteristics common among entrepreneurs, including how traits often associated with bipolar disorder and ADD can be advantageous in business.The power of delegating lower-value tasks to concentrate on areas where you excel, enhancing productivity and focus.Cameron's viewpoint on the intersection of mental health issues like bipolar disorder and ADD with entrepreneurial success.The profound impact of leadership on shaping a company’s culture and the overall success of the business.Tips on conducting efficient meetings, clear communication, and the importance of concise email practices.How to find a balance between scaling your business and maintaining personal well-being and happiness.Strategies for dealing with challenging business situations and making effective decisions.And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 13, 2024 • 42min
Ep. 356 - Cyware SVP of Operations, Joe Aurilia Jr.
In today's episode of the Second in Command podcast, Cameron is joined by Joe Aurilia, Jr., the SVP of Operations for Cyware, to explore the intricacies of operational leadership and the dynamics of rapid company growth. Joe played a pivotal role in scaling Cyware from its early seed stage to a Series C funded cybersecurity powerhouse, and shares his experiences and strategies for fostering collaboration, consensus, and a vibrant culture across a multinational team. He explores the challenges of hiring and integrating key talent, the nuances of international operations, and the importance of communication and leadership in breaking down silos within a growing organization.Joe emphasizes the significance of continuous learning and curiosity as a cornerstone for personal and professional development. He advocates for a proactive approach to self-education, leveraging a wealth of online resources to stay ahead in a fast-evolving industry. By engaging with diverse communities, absorbing varied content, and embracing the unknown, Joe illustrates how leaders can drive innovation and adaptability within their teams and organizations.The conversation also touches upon the strategic aspects of navigating funding rounds and operational scaling, offering listeners valuable insights into the due diligence process, managing stakeholder expectations, and the crucial balance between strategic vision and day-to-day execution. Joe's journey with Cyware, from its nascent stages to becoming a leader in cybersecurity, serves as a compelling case study for aspiring leaders and entrepreneurs seeking to understand the complexities of managing growth, culture, and innovation in the digital age.Enjoy! In This Episode You'll Learn:How a commitment to ongoing education and curiosity can significantly enhance your leadership skills and operational effectiveness.How Joe scaled Cyware from a seed stage to a Series C funded company, including navigating funding rounds and the operational challenges of rapid expansion.Insights into fostering collaboration, consensus, and a strong culture within teams spread across multiple countries.Strategies for recruiting, selecting, and onboarding the right people to support your company's growth and vision.The operational intricacies of running a cybersecurity company, from breaking down silos to enhancing team collaboration.The importance of purposeful meetings, ensuring that every gathering drives action and contributes to the company's objectives.How staying curious and actively seeking new knowledge can position you and your organization for future success.Advice on preparing for and handling the due diligence process during funding rounds, and how to manage stakeholder expectations effectively.Why expanding your professional network and engaging in meaningful conversations can be pivotal for personal and professional development.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Joe: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

15 snips
Feb 8, 2024 • 45min
Ep. 355 - Achieve Your Goals Using Vivid Visions
Amrit Sandhu, host of the Inspired Evolution podcast, joins the conversation to explore the value of crafting vivid visions for personal and professional growth. The discussion delves into the power of visualization, overcoming resistance in sharing visions, and inviting collaboration for goal achievement. Cameron's journey and practical tips emphasize the impact of clear visions in driving innovation and success.

Feb 6, 2024 • 40min
Ep. 354 - Arron Coaching CEO, Laurie Benezra-Arron
In today's episode of the Second in Command podcast, Cameron discusses the intricate role of a Chief of Staff with Laurie Arron, executive coach and the author of 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve.' The conversation begins with an exploration of the Chief of Staff's role, highlighting its multifaceted nature and its evolution from military origins to a vital position in the corporate sector. Laurie emphasizes that the role is often misunderstood and varies significantly between organizations, serving primarily to align with the CEO's priorities and the company's mission.Laurie explains the distinctiveness of the Chief of Staff role from other executive positions, illustrating its depth in serving the CEO's vision and contrasting it with the broader operational scope of roles like COOs. She articulates the key functions of a Chief of Staff, including strategic support to the CEO, project coordination, and ensuring effective internal and external communication.The conversation shifts to the challenges CEOs face, such as time management and the importance of delegation. Laurie underscores the necessity of a 'handshake meeting' at the inception of a CEO-Chief of Staff relationship to establish mutual expectations and working dynamics. This meeting, akin to taking vows, sets a foundation for a successful partnership.Further, Laurie provides insights into the career trajectory of a Chief of Staff, noting that most hold the position for about 18 months to two years, with their roles evolving as the organization's needs change. The conversation also covers the recruitment of Chiefs of Staff, advocating for internal hiring due to their inherent understanding of the company's culture and operations.Cameron and Laurie discuss the importance of not just finding the right Chief of Staff but also knowing how to effectively leverage their capabilities. Laurie emphasizes the significance of trust, integrity, and clear communication in fostering a robust relationship between the CEO and the Chief of Staff.Laurie also reflects on her career journey, offering advice to her younger self and others aspiring to impactful leadership roles. She advocates for speaking one's truth, contributing thoughtfully, and always aiming to do the right thing, especially in influential roles like that of a Chief of Staff.Enjoy!In This Episode You'll Learn:The multifaceted nature of the Chief of Staff role, its evolution from military origins, and its critical importance in aligning with the CEO's vision and the company's mission.The uniqueness of the Chief of Staff's responsibilities compared to other executive roles, focusing on strategic support, project coordination, and effective communication within the organization.Common challenges CEOs face, such as time management and the necessity of delegating effectively.The significance of the 'handshake meeting' between a CEO and Chief of Staff, setting clear expectations and establishing a solid foundation for their working relationship.The career trajectory of a Chief of Staff, with insights on the typical tenure in the role and the evolutionary nature of the responsibilities as the organization's needs change.Strategies for recruiting the right Chief of Staff, with a preference for internal hiring due to the inherent understanding of the company's culture and operations.The key elements of fostering a strong and productive relationship between the CEO and Chief of Staff, including trust, integrity, and clear communication.The critical role of the Chief of Staff in steering the CEO away from micromanagement and ensuring focus on strategic initiatives and vision.The importance of self-awareness and confidence in one's contributions, particularly in influential roles like that of a Chief of Staff.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Laurie: Website | LinkedIn Laurie's Book: 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve'YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Feb 1, 2024 • 46min
Ep. 353 – Successful Scales: Leadership vs Management
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Yoni Kozminski, the host of Successful Scales. Cameron shares his unique perspective on business, emphasizing the intrinsic value of community in entrepreneurial growth. His journey from grooming under an entrepreneurial family to coaching top business figures like Kimbal Musk and building the largest auto body chain in North America, Gerber Auto Collision, unfolds. Cameron's experience in varied industries, including his role as COO at 1-800-GOT-JUNK?, underlines his diverse expertise. The conversation highlights his commitment to helping entrepreneurs and COOs excel, with an emphasis on the importance of professional networks like the COO Alliance.Yoni and Cameron explore the intricacies of effective leadership and management, differentiating between the two with compelling anecdotes and practical advice. Cameron advocates for simplicity in systems and processes, drawing on his extensive experience in hiring and coaching thousands of individuals. He stresses the importance of having a clear vision, the 'Vivid Vision' concept, which he illustrates with stories from his professional journey. This vision helps entrepreneurs prioritize and align their teams towards common goals, ensuring efficient and purpose-driven business growth.The conversation takes a personal turn as Cameron shares his experiences from the Burning Man festival, reflecting on the profound life and business lessons he's gleaned from the event. His stories about introducing Tim Ferriss to Burning Man and missing an opportunity to invest in Uber offer a candid glimpse into his life, filled with both successes and learning moments. The conversation is not just about business strategies but also about the human aspects of entrepreneurship, like the importance of community, genuine connections, and understanding the deeper values that drive successful business leaders.Enjoy!In This Episode You'll Learn:How being part of professional communities like the COO Alliance can bring intrinsic value to business leaders and their organizations.The distinct roles of leadership and management in business, with practical advice on how to differentiate and excel in both areas.The importance of simplifying processes and systems within a business for efficient and effective operation, as demonstrated by Cameron Herold's extensive experience in recruiting and coaching.The concept of a 'Vivid Vision' and how a clear, detailed vision of the future can align teams and prioritize business goals for successful growth.How a family's entrepreneurial background can shape one's business approach and mindset, based on Cameron Herold's personal experiences.The parallels between sports strategies and business efficiency, understanding how skills from one area can translate to success in another.How experiences from events like Burning Man can influence business thinking, foster creativity, and encourage community and human connection.The importance of training and developing leadership skills for effective team management and business success.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/