Second in Command: The Chief Behind the Chief with Cameron Herold

Cameron Herold and Hal Elrod discuss seeking simplicity and purpose in life, sharing insights from unique experiences like meditating with monks. They delve into creating a 'vivid vision' for future goals, emphasizing detailed planning and overcoming obstacles. The conversation highlights the power of meditation, connection, and stepping out of comfort zones for transformative growth.

In today's episode of the Second in Command podcast, Cameron is joined by Eliza Jackson, the Chief People and Administrative Officer for ButcherBox, as she dives into the intricacies of operational excellence and how it intertwines with a people-first culture within the company. Eliza describes ButcherBox's journey, especially during the challenging times of COVID-19, highlighting their direct-to-consumer meat delivery service's focus on quality, sustainability, and customer satisfaction. She emphasizes the importance of maintaining strong relationships with partners and ensuring a seamless logistics fulfillment process, which is crucial for subscription-based businesses. Eliza also touches upon the company's strategic decisions regarding outsourcing parts of the business and what they choose to keep in-house to uphold their high standards and mission.The conversation explores the innovative approach ButcherBox takes towards employee development and creating a positive work culture. Eliza introduces the concept of a "talent factory," where every employee's journey is seen as a pathway to personal and professional growth, supported by tailored coaching through partnerships with organizations like BetterUp. This, along with other initiatives like DEI committees and operational excellence programs, are parts of ButcherBox's efforts to ensure that their team is thriving, engaged, and aligned with the company's values and goals. The flexibility and adaptability demonstrated through their hybrid work model post-COVID are also discussed, showing ButcherBox's commitment to employee well-being and satisfaction.Eliza also shares insights on the role of AI in optimizing operations and enhancing the employee experience at ButcherBox. The company's proactive stance on incorporating AI tools for tasks like customer service and job description creation reflects their forward-thinking strategy. This integration aims to streamline processes, allowing employees to focus on higher-value work. Eliza's advice to her younger self about the importance of being open to various career paths and the power of change management encapsulates the spirit of continuous learning and adaptation that she champions at ButcherBox. Through her leadership, ButcherBox not only stands out for its product quality and service but also as a model for cultivating a supportive, innovative, and dynamic workplace.Enjoy!In This Episode You'll Learn:How ButcherBox's internal logistics and fulfillment teams play a crucial role in the company's success by maintaining strong relationships with partners and ensuring high-quality customer service. (1:54)How ButcherBox navigated the challenges posed by the pandemic, including shifting their business model and managing a significant increase in demand. (2:26)The strategies ButcherBox employs to foster employee development and satisfaction, including a unique coaching program through BetterUp. (9:18)ButcherBox's experience transitioning to a hybrid work environment during COVID-19, including the balance between remote and in-office work, and how they continue to cultivate a strong company culture in a hybrid setting. (32:07)How ButcherBox is integrating AI tools to optimize customer service and operational tasks, freeing up employees to focus on more strategic initiatives. (35:46)The critical role of change management in a fast-growing company and how understanding and implementing change management strategies can lead to more effective and resilient operations. (39:59)And much more...Resources:Connect with Eliza: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron’s online course – Invest In Your LeadersResources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Eliza: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment.Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively.Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work.Enjoy!In This Episode You'll Learn:Why the role of COO is crucial for the growth and success of a business. (3:20)How to build a company culture that strikes a balance between being driven and maintaining a healthy work environment. (4:42)Strategies for scaling your business without taking on debt or diluting equity. (7:27)The power of public relations and how it can be more impactful than traditional advertising. (28:01)The concept of nurturing entrepreneurial skills in children, emphasizing the importance of allowing them to pursue their interests and learn through doing. (54:14)The rapid advancement of technology, including AI, telepathic communication, and the potential of downloading human consciousness. (59:49)The importance of not taking work too seriously and finding joy in life beyond business achievements. (1:05:41)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Michael Milam, COO of Dr. Bronner’s Magic Soaps. Michael shares insights into the company’s unique approach to leadership, emphasizing a conversational and inclusive style. He outlines the journey of Dr. Bronner’s from its modest beginnings to becoming a household name, highlighting the significance of the company’s commitment to ethical business practices, including its Fairtrade certification and dedication to ensuring all members of their value chain are treated with dignity and fairness. The discussion also touches on the operational challenges and successes Dr. Bronner’s has navigated, showcasing how they've maintained efficiency and growth through thoughtful leadership and strategic operational decisions.Michael provides an in-depth look at the operational strategies that have enabled Dr. Bronner’s to thrive, including the importance of being a generalist rather than a specialist in leadership roles. He discusses the pivotal role of post-mortem in improving systems and processes within the company, allowing them to scale efficiently while maintaining a high level of quality and service. Moreover, Michael reflects on the company's adaptability during challenging times, such as the COVID-19 pandemic, underscoring the strength of their supply chain relationships and their commitment to keeping essential products available to consumers.Michael also offers personal reflections and advice, emphasizing the value of trusting one’s instincts and the importance of embracing the unknown with confidence. He advocates for a leadership style that fosters creativity and innovation by not being afraid to start with a "terrifyingly white canvas." His message to young professionals and leaders alike is to not shy away from carving their own paths and to trust that meticulous attention to detail in the micro will lead to remarkable outcomes on a macro scale. The conversation sheds light on the operational excellence of Dr. Bronner’s, and it offers valuable lessons on leadership, ethical business practices, and the power of a strong company culture.Enjoy!In This Episode You'll Learn:How Dr. Bronner’s commitment to Fairtrade certification and ensuring all members of their supply chain are treated fairly has contributed to their operational success and brand loyalty. (11:27)How Dr. Bronner’s has managed to grow its revenue while maintaining a relatively small increase in workforce, focusing on operational efficiency, the strategic use of capital expenditure, and a culture of long-term employee retention. (28:41)The value of strong relationships with suppliers and the agility to shift operational strategies swiftly to meet consumer demand. (25:16)Michael's journey from a production manager to COO and how adopting a generalist approach and focusing on systemic thinking can lead to effective leadership in operations. (38:32)The importance of not being afraid of the unknown and trusting in your ability to navigate and shape your path. (48:11)Dr. Bronner’s unique company culture, including a 5-to-1 pay cap and how treating employees with respect and fairness contributes to the company’s high B Corp rating and success. (32:06)How Dr. Bronner’s manages to stay true to its brand promise by insourcing and ensuring that business practices align with their core values and mission. (45:08)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this podcast, Cameron discusses his shift towards a life of balance and pleasure, focusing on meaningful experiences. He shares insights on achieving business growth while seeking a balanced life, making strategic decisions to work less. Cameron's focus is on helping entrepreneurs achieve their dreams aligning with his vivid vision for both his professional and personal life. Additionally, he touches on qualities that make a successful entrepreneur like leadership, project management, and prioritization skills.

COO of A1 Garage Door Service, Luke Martin, discusses the company's growth secrets, innovative customer service approach, and investment in employee development. They explore strategic expansion, unique recruitment strategies, and navigating challenges of rapid growth. Luke's journey from small business owner to COO highlights the importance of embracing learning and leadership.

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Jordan Harbinger, host of the Jordan Harbinger Show. During the conversation, Cameron demystifies the entrepreneurial journey, shedding light on the emotional roller coaster that business owners navigate. He candidly discusses the importance of embracing vulnerability, highlighting that it's okay to not always have everything figured out. From acknowledging the need for therapy to the power of expressing fears and seeking help, he emphasizes that both men and women can find strength in openness and vulnerability. The discussion explores the 'entrepreneurial roller coaster,' a concept that maps the highs and lows of entrepreneurship, illustrating the critical moments that define the journey.Jordan and Cameron explore the nuanced stages of this roller coaster, including the peaks of uninformed optimism and the valleys of crisis of meaning. They discuss how entrepreneurs can leverage each stage to their advantage, cautioning against certain actions like spending during peaks of optimism. The conversation also touches on the differences between how men and women handle the entrepreneurial journey, suggesting that a supportive network and sharing experiences can significantly ease the path.In a candid exchange, they reflect on personal experiences of hitting rock bottom and climbing back up, offering insights into the importance of self-care, setting boundaries, and the power of community support. This episode is a must-listen for entrepreneurs seeking to understand and navigate their own roller coaster journeys, offering valuable lessons on resilience, self-awareness, and the importance of mental health in the entrepreneurial world.Enjoy!In This Episode You'll Learn:Why it's normal and necessary for entrepreneurs to acknowledge their vulnerabilities, including seeking therapy and expressing emotions, challenging the traditional stoic business persona. (0:00)The concept of the entrepreneurial roller coaster curve, mapping the highs and lows of entrepreneurship, and how recognizing these stages can help you navigate the journey more effectively. (0:57)How the emotional ups and downs affect not only the entrepreneur but also their relationships with employees, family, and friends. (3:04)The intriguing correlation between entrepreneurial traits and characteristics of bipolar disorder, including how recognizing these can be leveraged as a strength rather than a weakness. (3:04)The critical role of support from peers, family, and significant others in navigating the entrepreneurial journey, and how effective communication can aid in mutual understanding and support. (52:02)The importance of self-care, including exercise, meditation, and therapy, in maintaining mental health and preventing burnout among entrepreneurs. (49:57)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Allan Alarcon, the Chief Growth Officer and co-founder of ResiBrands, as they explore the intricate world of franchising, leadership, and entrepreneurial resilience. Allan highlights the essential yet often overlooked requirement of emotional strength and character in the franchising industry. He shares his journey with ResiBrands, revealing how they have rapidly become one of North America's fastest-growing franchisors by focusing on leadership, a strong brand identity, and the relentless pursuit of excellence in service.The conversation further explores the unique aspects of ResiBrands’ growth model, emphasizing the importance of mentorship, coaching, and the development of a robust leadership team. Allan and Cameron discuss the transformative impact of key resources like 'The E-Myth' and John Maxwell's leadership principles, which have been pivotal in shaping their approach to business and franchising. The story of ResiBrands is presented as a testament to the power of vision, determination, and the ability to adapt and innovate in the competitive landscape of franchising.Moreover, Allan shares insightful reflections on the challenges and rewards of building a successful franchise network. He candidly addresses the realities of entrepreneurship, including the need for emotional fortitude, the value of a supportive partnership, and the strategic approach to scaling and diversification. Through this conversation, you'll gain a comprehensive understanding of the complexities and triumphs involved in franchising, leadership development, and the relentless pursuit of the American dream.Enjoy!In This Episode You'll Learn:The necessity of emotional resilience and strong character for success in the franchising industry. (0:00)ResiBrands' fast-paced expansion and the strategic focus on leadership, branding, and marketing that propelled their franchises to success. (0:58)The critical role of mentorship, with personal guidance from industry leaders like John Maxwell, and how it shapes a supportive and growth-oriented company culture. (10:44)The emotional journey of franchisees, from the initial excitement to facing challenges, and the importance of emotional regulation for long-term success. (15:01)Allan's reflections on the collaborative relationship with his cousin and business partner, Steven. (30:27)How ResiBrands innovates and adapts across different service brands to maintain growth and relevance in the competitive home services market. (21:54)The financial strategies behind ResiBrands' growth, highlighting the advantages of self-funding and reinvestment for aspiring franchisors. (17:15)Insights into building a strong team dynamic, emphasizing mutual respect, collaboration, and the continuous pursuit of personal and professional development. (32:36)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Allan: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

The podcast discusses the importance of building a business for personal freedom, beyond financial gain. It delves into the journey of entrepreneurial success, including stories from different countries like Bhutan. The conversation highlights coaching COOs, unconventional traits of entrepreneurs, and the dynamics of CEO-COO partnerships. It also explores the need for essential business skills training, the definition of success, and the impact of individual strengths on achieving business goals.

In today's episode of the Second in Command podcast, Cameron is joined by Mari Parker, the COO of Boldr, a global outsourcing powerhouse. Mari shares her unique journey from South Africa to becoming a pivotal figure in the global talent arena, offering a fresh perspective on leadership that intertwines her parenting experiences with fostering a dynamic company culture. Highlighting Boldr's agility and custom solutions, Mari discusses the advantages of outsourcing with Boldr over traditional hiring practices, emphasizing the company's ability to unlock business potential while contributing positively to global economies.Cameron and Mari explore the practicalities and ethics of outsourcing, revealing how Boldr manages complexities and compliance to ensure a seamless integration of global talent into businesses. Mari elaborates on the strategic benefits of choosing Boldr for building a global team, emphasizing their commitment to employee welfare and community development as a B Corp. The conversation not only sheds light on the inner workings of successful outsourcing partnerships, but also Boldr's mission-driven approach to business.Rounding off the conversation, Mari opens up about her personal growth and leadership evolution alongside her husband, and Boldr's CEO, David. Their journey underscores the importance of conscious leadership and maintaining a healthy work-life balance, especially when running a business with your spouse. Mari's story is a testament to the power of resilience, adaptability, and the profound impact of embracing a global mindset in today's interconnected world.Enjoy!In This Episode You'll Learn:How smaller Business Process Outsourcing (BPO) companies like Boldr offer customized solutions and agile decision-making to better serve their clients compared to larger, less flexible counterparts.How Mari combines her experiences as a mom of two with building a strong company culture, and the similarities between nurturing a family and leading a team.Why outsourcing with Boldr is considered a savvy business strategy over traditional hiring, including benefits like tax perks, labor law hacks, and contributing positively to global economies.How Boldr's approach to building teams in diverse markets like the Philippines, South Africa, and Mexico has been shaped by Mari's cultural awareness.The role of executive coaching, therapy, and conscious leadership practices in navigating the challenges of scaling a business.How Mari and her CEO husband David maintain a healthy balance between their personal relationship and their professional roles.Boldr's commitment to social responsibility, how being a B Corp influences their operations, and their mission to provide meaningful opportunities in the communities they operate in.The operational and ethical considerations of outsourcing, how Boldr manages the complexities on behalf of their clientsThe advantages of having a partner who understands the intricacies of global talent acquisition and compliance.Mari's inspiring journey from South Africa to leading a global outsourcing powerhouse, and the life lessons learned from living and working in multiple countries.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Mari: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/