Second in Command: The Chief Behind the Chief with Cameron Herold

In today's episode of the Second in Command podcast, Cameron is joined by Adam Blankenship, COO of BlueGrace Logistics, as he shares valuable insights into leadership, company culture, and the dynamic growth of his company. He discusses the critical role trust and loyalty play within a team, highlighting how his approach to keeping promises and delivering on commitments has been a key to success. Adam's journey from the head of sales to the COO of a billion-dollar revenue company is a testament to his strategic foresight and the ability to scale a business effectively. He emphasizes the importance of understanding the bigger picture of the business, not just the specifics of one's role, to lead a company strategically.The conversation also explores the challenges and opportunities brought about by significant transitions, such as the investment from Warburg Pincus and the impact of COVID-19. Adam candidly shares the lessons learned from navigating these waters, particularly the importance of adaptability and making tough decisions for the long-term benefit of the company. He reflects on the journey of transforming BlueGrace from a sales-driven organization to a comprehensive logistics provider with a robust strategic direction, illustrating how overcoming operational and cultural challenges has been crucial to their success.Adam's personal growth as a leader is another focal point of the discussion. He credits a continuous learning mindset, the practice of challenging ideas, and the ability to adapt to the company's evolving needs as key factors in his development. The emphasis on core values and the deliberate efforts to break down silos within the organization are highlighted as foundational elements that have shaped the company's culture and operational effectiveness. Adam's reflections offer valuable lessons on leadership, the importance of a cohesive vision, and the relentless pursuit of improvement, both personally and organizationally.Enjoy!In This Episode You'll Learn:How Adam emphasizes trust and loyalty as the bedrock of a successful team and company culture. (1:01)The journey of BlueGrace Logistics from a $60 million to a billion-dollar company under Adam's leadership, and the strategic decisions involved in such significant growth. (3:13)How BlueGrace Logistics navigated major transitions, including a substantial investment from Warburg Pincus and the impact of COVID-19. (15:57)Adam's approach to personal growth through continuous learning and challenging himself. (28:05)The strategies employed by BlueGrace Logistics to break down silos and ensure that all parts of the company are aligned and working towards common goals. (31:45)How Adam navigates tough decisions, especially around people and strategic direction, balancing data with core values. (35:45)How BlueGrace Logistics' core values are integral to their company culture and success. (37:18)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Adi Klevit, host of Systems Simplified podcast, joins to discuss the importance of COOs, creating vivid visions, and efficient time management. They explore CEO-COO dynamics, strategic delegation, and learning from mistakes like avoiding financial warnings to prevent bankruptcy.

Brian Littlefield, Co-founder and Chief Product Officer of Jocko Fuel, discusses the challenges and strategies in the energy drink and supplement industry, highlighting the importance of leveraging co-founders' strengths and transitioning from direct-to-consumer to retail sales. The conversation also explores inventory management, leadership evolution, and the value of authentic networking for professional growth.

Susan Drumm, host of The Enlightened Executive podcast, joins Cameron to discuss leadership development and the importance of CEOs investing in their second in command. They explore the concept of 'Vivid Vision' for company's future state and personal growth strategies. Tactics for dealing with controlling CEOs are also shared.

In today's episode of the Second in Command podcast, Cameron is joined by Tommy Lonergan, a key figure behind the Travel Like Tommy brand and Freedom Travel business, as he shares insights on how he helps individuals and companies optimize their credit card points for travel and cashback rewards. With years of experience in travel hacking, Tommy has developed strategies for maximizing credit card benefits, allowing for first-class travel experiences and significant cash back. He elaborates on the importance of selecting the right credit cards for specific spending categories, such as advertising and travel, to amplify point earnings which can then be strategically redeemed for high-value travel experiences.The conversation explores the operational aspects of Tommy's business, discussing the team's remote work dynamics and the concierge-style service they offer. This service includes managing clients' travel plans from start to finish, ensuring personalized and hassle-free experiences. Tommy emphasizes the importance of leveraging a mix of organic growth, strategic advertising, and client referrals to scale the business. The discussion also touches on the logistical challenges and solutions in running a service that demands attention to detail and constant communication across different time zones.Finally, the episode highlights Tommy's entrepreneurial journey, from his initial hesitation to pursue his passion for travel hacking to the successful establishment of his business. He reflects on the importance of overcoming the fear of failure and the value of taking risks to realize one's dreams. His story is a testament to the power of turning a personal passion into a thriving business that not only generates income but also delivers exceptional value to its clients by transforming the way they travel.Enjoy!In This Episode You'll Learn:How to leverage credit cards like the Amex Business Platinum and Gold cards for maximizing points through spending in categories such as advertising, which can be exchanged for first-class travel or significant cashback. (2:45)The importance of developing strong individual brands within a business context to attract and retain clients. (8:10)How to effectively use accumulated points for travel, focusing on finding the best redemption options that offer the highest value per point. (28:59)Effective methods for acquiring clients through organic growth, strategic advertising, and leveraging client referrals, including the significance of delivering high-quality service that leads to natural referrals. (36:38)The logistics and challenges of operating a remote team across different time zones, and how to manage client services effectively while maintaining flexibility in work locations. (36:37)Tommy's personal journey of overcoming the fear of failure and the importance of taking risks in entrepreneurship. (42:05)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Tommy: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Cameron Herold and Hal Elrod discuss seeking simplicity and purpose in life, sharing insights from unique experiences like meditating with monks. They delve into creating a 'vivid vision' for future goals, emphasizing detailed planning and overcoming obstacles. The conversation highlights the power of meditation, connection, and stepping out of comfort zones for transformative growth.

In today's episode of the Second in Command podcast, Cameron is joined by Eliza Jackson, the Chief People and Administrative Officer for ButcherBox, as she dives into the intricacies of operational excellence and how it intertwines with a people-first culture within the company. Eliza describes ButcherBox's journey, especially during the challenging times of COVID-19, highlighting their direct-to-consumer meat delivery service's focus on quality, sustainability, and customer satisfaction. She emphasizes the importance of maintaining strong relationships with partners and ensuring a seamless logistics fulfillment process, which is crucial for subscription-based businesses. Eliza also touches upon the company's strategic decisions regarding outsourcing parts of the business and what they choose to keep in-house to uphold their high standards and mission.The conversation explores the innovative approach ButcherBox takes towards employee development and creating a positive work culture. Eliza introduces the concept of a "talent factory," where every employee's journey is seen as a pathway to personal and professional growth, supported by tailored coaching through partnerships with organizations like BetterUp. This, along with other initiatives like DEI committees and operational excellence programs, are parts of ButcherBox's efforts to ensure that their team is thriving, engaged, and aligned with the company's values and goals. The flexibility and adaptability demonstrated through their hybrid work model post-COVID are also discussed, showing ButcherBox's commitment to employee well-being and satisfaction.Eliza also shares insights on the role of AI in optimizing operations and enhancing the employee experience at ButcherBox. The company's proactive stance on incorporating AI tools for tasks like customer service and job description creation reflects their forward-thinking strategy. This integration aims to streamline processes, allowing employees to focus on higher-value work. Eliza's advice to her younger self about the importance of being open to various career paths and the power of change management encapsulates the spirit of continuous learning and adaptation that she champions at ButcherBox. Through her leadership, ButcherBox not only stands out for its product quality and service but also as a model for cultivating a supportive, innovative, and dynamic workplace.Enjoy!In This Episode You'll Learn:How ButcherBox's internal logistics and fulfillment teams play a crucial role in the company's success by maintaining strong relationships with partners and ensuring high-quality customer service. (1:54)How ButcherBox navigated the challenges posed by the pandemic, including shifting their business model and managing a significant increase in demand. (2:26)The strategies ButcherBox employs to foster employee development and satisfaction, including a unique coaching program through BetterUp. (9:18)ButcherBox's experience transitioning to a hybrid work environment during COVID-19, including the balance between remote and in-office work, and how they continue to cultivate a strong company culture in a hybrid setting. (32:07)How ButcherBox is integrating AI tools to optimize customer service and operational tasks, freeing up employees to focus on more strategic initiatives. (35:46)The critical role of change management in a fast-growing company and how understanding and implementing change management strategies can lead to more effective and resilient operations. (39:59)And much more...Resources:Connect with Eliza: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron’s online course – Invest In Your LeadersResources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.Connect with Eliza: Website | LinkedInYouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment.Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively.Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work.Enjoy!In This Episode You'll Learn:Why the role of COO is crucial for the growth and success of a business. (3:20)How to build a company culture that strikes a balance between being driven and maintaining a healthy work environment. (4:42)Strategies for scaling your business without taking on debt or diluting equity. (7:27)The power of public relations and how it can be more impactful than traditional advertising. (28:01)The concept of nurturing entrepreneurial skills in children, emphasizing the importance of allowing them to pursue their interests and learn through doing. (54:14)The rapid advancement of technology, including AI, telepathic communication, and the potential of downloading human consciousness. (59:49)The importance of not taking work too seriously and finding joy in life beyond business achievements. (1:05:41)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Michael Milam, COO of Dr. Bronner’s Magic Soaps. Michael shares insights into the company’s unique approach to leadership, emphasizing a conversational and inclusive style. He outlines the journey of Dr. Bronner’s from its modest beginnings to becoming a household name, highlighting the significance of the company’s commitment to ethical business practices, including its Fairtrade certification and dedication to ensuring all members of their value chain are treated with dignity and fairness. The discussion also touches on the operational challenges and successes Dr. Bronner’s has navigated, showcasing how they've maintained efficiency and growth through thoughtful leadership and strategic operational decisions.Michael provides an in-depth look at the operational strategies that have enabled Dr. Bronner’s to thrive, including the importance of being a generalist rather than a specialist in leadership roles. He discusses the pivotal role of post-mortem in improving systems and processes within the company, allowing them to scale efficiently while maintaining a high level of quality and service. Moreover, Michael reflects on the company's adaptability during challenging times, such as the COVID-19 pandemic, underscoring the strength of their supply chain relationships and their commitment to keeping essential products available to consumers.Michael also offers personal reflections and advice, emphasizing the value of trusting one’s instincts and the importance of embracing the unknown with confidence. He advocates for a leadership style that fosters creativity and innovation by not being afraid to start with a "terrifyingly white canvas." His message to young professionals and leaders alike is to not shy away from carving their own paths and to trust that meticulous attention to detail in the micro will lead to remarkable outcomes on a macro scale. The conversation sheds light on the operational excellence of Dr. Bronner’s, and it offers valuable lessons on leadership, ethical business practices, and the power of a strong company culture.Enjoy!In This Episode You'll Learn:How Dr. Bronner’s commitment to Fairtrade certification and ensuring all members of their supply chain are treated fairly has contributed to their operational success and brand loyalty. (11:27)How Dr. Bronner’s has managed to grow its revenue while maintaining a relatively small increase in workforce, focusing on operational efficiency, the strategic use of capital expenditure, and a culture of long-term employee retention. (28:41)The value of strong relationships with suppliers and the agility to shift operational strategies swiftly to meet consumer demand. (25:16)Michael's journey from a production manager to COO and how adopting a generalist approach and focusing on systemic thinking can lead to effective leadership in operations. (38:32)The importance of not being afraid of the unknown and trusting in your ability to navigate and shape your path. (48:11)Dr. Bronner’s unique company culture, including a 5-to-1 pay cap and how treating employees with respect and fairness contributes to the company’s high B Corp rating and success. (32:06)How Dr. Bronner’s manages to stay true to its brand promise by insourcing and ensuring that business practices align with their core values and mission. (45:08)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In this podcast, Cameron discusses his shift towards a life of balance and pleasure, focusing on meaningful experiences. He shares insights on achieving business growth while seeking a balanced life, making strategic decisions to work less. Cameron's focus is on helping entrepreneurs achieve their dreams aligning with his vivid vision for both his professional and personal life. Additionally, he touches on qualities that make a successful entrepreneur like leadership, project management, and prioritization skills.