Second in Command: The Chief Behind the Chief with Cameron Herold

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)The benefits of asking referral partners to email their lists about your book. (4:40)How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions.During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas. Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers.Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The four readiness factors - financial, psychological, lifestyle, and unique ability - that visionaries must consider before bringing on an integrator. (24:44)The importance of emotional readiness and the role clarity needed to create a successful partnership between a visionary and an integrator. (26:22)How tools like the Colby profiles can help in identifying the different strengths and work styles of visionaries and integrators, and how they can improve team dynamics. (27:02)Strategies for establishing a strong working relationship between visionaries and integrators, including shared language and redirecting end runs. (28:36)Practical tips on how visionaries can identify and recruit the right integrator for their company, emphasizing the need for role clarity and honest self-assessment. (40:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Cameron, Beth Ayers, and Brandon Mesinga discuss the evolving COO role, handling controlling CEOs, balancing operational efficiency with visionary leadership, and the importance of genuine human connection in leadership. Insights on the transition from COO to CEO, dangers of revenue focus, continuous learning in business operations, COO communities, and asking the right questions to address systemic issues.

Cameron Herold shares insights on business success, from scaling businesses without debt to the impact of coaching on growth. He emphasizes the importance of surrounding oneself with successful individuals and prioritizing human connections in business.

Today's episode of the Second in Command podcast features a conversation between Cameron and Steven Whitehouse, COO Alliance member and the director of operations at Southeastern Tank, Inc. During this conversation, Steven shares his unique approach to balancing multiple roles within a growing company.You'll gain insights into his strategies for implementing innovative systems while maintaining core operations, and how he navigates the challenges of prioritizing tasks to prevent burnout. Discover how Steven shifted from a stoic mindset to embracing openness, and how this shift has transformed his relationships with his team. Steven also offers insights on the critical importance of building trust and the surprising ways vulnerability can strengthen a team’s cohesion and productivity. You'll find a wealth of practical tips and heartfelt reflections, making it a must-listen for anyone looking to enhance their leadership skills.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of being trusted to run the business with autonomy, while maintaining checks and balances to ensure responsible decision-making. (15:25)The challenges of implementing new ideas and systems within the first year, and the need to prioritize and avoid taking on too many projects at once. (16:10)How being vulnerable and open with a team can improve relationships and trust, making the team stronger and more cohesive.(23:59)The importance of having open and honest discussions with the CEO to prioritize new ideas, implementing at the right time without overwhelming the team. (28:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Benji Carlson, host of the Contractors Evolution podcast, joins the conversation to discuss the critical transition phase for companies expanding from $10 million to $100 million in revenue. The importance of hiring experienced outsiders, challenges of internal promotions, and evolving expectations of equity and compensation are explored. Cameron emphasizes the necessity of matching the CEO's strengths with a second in command's capabilities in driving business growth.

Linh Podetti, host of the EO Business podcast, discusses with Cameron the crucial role of a COO in entrepreneurial success. They explore finding and nurturing a COO, the complexities of compensation, and aligning leadership roles with company development stages. Cameron shares insights on transitioning from entrepreneur to second-in-command, emphasizing the significance of defining the COO role effectively and maintaining balance in business relationships and personal life.

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, host of the Unscripted podcast. Cameron explores various insights from his professional journey and personal evolution. He emphasizes the importance of creating a nurturing work culture that values employees, which is crucial for attracting and retaining top talent. Cameron highlights that great employees are drawn to environments that prioritize their well-being and professional growth, offering more than just competitive pay but also benefits like extended vacations, which he notes are standard in Europe but less so in the U.S. His discussion also covers the "Great Resignation," attributing it to employees leaving unsatisfactory roles for workplaces that recognize their human worth.Cameron also shares personal anecdotes that shed light on the mindset required to innovate and lead in business. He discusses the "Vivid Vision" concept, a strategic tool that helps companies clearly articulate a detailed three-year future vision, enhancing alignment and execution within teams. He stresses the importance of CEOs focusing on strategic oversight rather than being entrenched in day-to-day operations, allowing other leaders like COOs to manage the operational aspects. This strategic delegation enables CEOs to concentrate on broader business objectives and growth opportunities.They also discuss Cameron's minimalist lifestyle shift, where he and his wife have significantly downsized their possessions to live more freely and flexibly. This lifestyle choice underscores his belief in valuing experiences over material possessions, aligning with his professional ethos of making life and work meaningful and rewarding. He advocates for a life that prioritizes personal satisfaction and happiness, which for him includes helping others and giving back, reflecting a profound understanding of success beyond conventional metrics.Enjoy!In This Episode You'll Learn:How fostering a supportive and engaging work environment is essential for attracting and retaining top talent. (0:00)The concept of a "Vivid Vision," a detailed description of what a company will look like, feel like, and act like three years in the future. (14:12)The dynamics of the Great Resignation and why creating an environment where employees feel valued is more important than ever. (20:55)Cameron's personal journey from living a traditional lifestyle to embracing minimalism with his wife. (21:18)Why it’s vital for CEOs to focus on visionary tasks and allow COOs to handle operational duties. (42:03)The often-overlooked art of conducting effective interviews and the significant impact this can have on hiring the right people. (42:17)Why it's not necessary to know all the answers yourself, but rather to surround yourself with knowledgeable people. (46:56)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron is joined by Peter Schmied, the President of Appspace, as they discuss the challenges and strategies of leading a company during the COVID-19 pandemic. With a workforce of around 450 employees globally, Appspace operates in a fully hybrid model, allowing employees the choice to work from home or in the office. Peter emphasizes the importance of a seamless communication experience, leveraging technology to tailor information delivery based on individual preferences and usage patterns.Peter shares insights into building a world-class company culture in a remote or hybrid work environment, highlighting the significance of community and seamless communication. He discusses the company's focus on customer-centricity, actively listening to customers, and staying ahead of market trends to drive product development. Peter's leadership approach centers on servant leadership, continuous learning, and embracing discomfort to foster personal growth.The conversation explores leadership strategies, including hiring senior roles and managing internal talent aspirations. Peter emphasizes transparency in the hiring process, opening up internal opportunities before considering external candidates. He advocates for a culture that encourages failure as a pathway to growth and success, emphasizing the importance of attitude, aptitude, and empathy in leadership. Overall, Peter's leadership philosophy revolves around serving the team, fostering a culture of curiosity, and treating people with respect and transparency.Enjoy!In This Episode You'll Learn:Why Appspace makes use of a hybrid model, allowing employees the choice to work from home or in the office, and the importance of providing options for a diverse, geographically dispersed workforce. (8:24)The importance of community and seamless communication in building a world-class company culture, especially in a remote or hybrid work environment. (9:56)Why Appspace focuses on being customer-centric, actively listening to customers and staying ahead of market trends to drive product development. (21:23)Peter's leadership approach, centering on servant leadership, serving the team and fostering personal growth among employees. (23:26)Appspace's transparent hiring practices, opening up internal opportunities before considering external candidates for senior roles. (24:56)Why Peter believes embracing failure is a pathway to growth and success, the importance of taking on challenges and learning from setbacks. (28:53)Why Peter's leadership philosophy is built on continuous learning and curiosity, as well as the importance of staying curious and learning something new every day. (28:53)Peter's guide to path to success, including having the right attitude, aptitude, and treating people with empathy and respect. (29:51)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron discusses the unconventional journey from COO to CEO, emphasizing that a mere fraction, possibly 5% of COOs, possess the entrepreneurial spirit necessary for transitioning into CEO roles. Highlighting his own path as a serial entrepreneur from a young age, Cameron outlines the unique experiences that shaped his capabilities to scale businesses effectively. His tenure at various entrepreneurial ventures, including a significant role at College Pro Painters and as COO at 1-800-GOT-JUNK?, demonstrates the critical interplay between entrepreneurial instinct and the disciplined application of systems and processes for business growth. This backdrop sets the stage for understanding the nuanced leadership dynamics in fast-growing companies.The conversation explores the specific challenges and mental shifts required for COOs aspiring to CEO positions. Cameron draws an analogy to blue and pink jobs to illustrate the necessity for COOs to delegate traditional operational tasks and adopt roles that may initially seem unfamiliar or trivial. This transition, according to Cameron, is crucial for scaling operations and necessitates a focus on vision, culture, and strategic leadership rather than the minutiae of day-to-day operations. The conversation touches on the importance of CEOs asking the right leadership questions that drive system improvements and strategic oversight, rather than getting bogged down in operational details. This shift in perspective is essential for nurturing a conducive environment for business growth and innovation.Cameron also imparts a resonant message about the essence of leadership and the fundamental goal of any business venture. He asserts that beyond the operational excellence and strategic foresight, genuine care for the well-being of employees is paramount. By prioritizing the human element and showing authentic concern for employees' lives beyond their work roles, leaders can inspire unwavering loyalty and commitment. This, Cameron believes, is the ultimate key to building successful and resilient organizations. The episode closes with a reminder of the transience of business achievements compared to the lasting impact leaders can have on the lives of those they work with.Enjoy!In This Episode You'll Learn:The rarity of COOs transitioning into CEO roles, noting that only a small percentage have the entrepreneurial DNA to do so. (0:59)Cameron's journey of entrepreneurship from a young age and how this shaped his success in various leadership roles, emphasizing the value of entrepreneurial thinking and systems in scaling businesses. (3:42)The necessity for leaders, especially those transitioning from COO to CEO, to delegate traditional tasks and focus on roles that drive company culture and vision. (5:29)The importance of CEOs asking the right leadership questions to ensure systemic efficiency and prevent operational pitfalls. (9:56)Why CEOs should limit their direct reports and focus primarily on vision, culture, and strategic trends. (11:39)Why genuinely caring for employees' well-being is what ultimately builds a successful company. (12:27)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/