Ep. 417 - How to Create Explosive Growth: Create a Vivid Vision

Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory. 

Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones. 

You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth.

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Enjoy!

In This Episode You'll Learn:

• The concept of a BHAG (Big Hairy Audacious Goal) and why vision statements should be replaced with vivid visions. (0:00)
• Why every business is a jigsaw puzzle with the vivid vision on the front, core values, core purpose, BHAG, and one-year plan as the four corners. (00:59)
• How Cameron internally sets goals for companies, focusing on employee net promoter score, customer net promoter score, profitability, and revenue. (2:26)
• And much more...

Resources:

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• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 
• Paul Graham article ‘Founder Mode’
• Connect with Cameron: Website | LinkedIn