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Second in Command: The Chief Behind the Chief

Latest episodes

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Feb 20, 2025 • 30min

Ep. 451 - Lincoln-Goldfinch Law Owner, Kate Lincoln-Goldfinch

In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.  The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships.Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)The challenges of transitioning from a culture of leniency to one of accountability. (22:00)And much more...Resources:Connect with Kate: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
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Feb 18, 2025 • 46min

Ep. 450 - XnGen AI Co-Founder, Jeff MacPherson

In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities. The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly. Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process. This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)And much more...Resources:Connect with Jeff: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO”Get Cameron’s online course – Invest In Your Leaders
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Feb 13, 2025 • 28min

Ep. 449 - ExitDNA Founder, Mac Lackey

In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA.During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential.You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms.This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How the analogy of Rembrandt paintings in the attic illustrates the concept of strategic value beyond financial metrics. (10:24)The dynamic of buyers wanting to buy companies on the rise and the importance of presenting a compelling future vision. (13:13)The importance of building a business that doesn't rely on the founder's presence, which increases its value and personal freedom. (16:46)The need to get clear on the value required to achieve personal and business goals and to be willing to walk away if the deal doesn't meet those criteria. (26:55)And much more...Resources:Connect with Mac: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
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Feb 11, 2025 • 58min

Ep. 448 - COO, Titan Restorations, Sami Erhart

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration.During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating.  You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions.This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sami's progression through various roles at Titan, including mitigation manager, superintendent, controller, and eventually COO.The challenges of being a CEO and the experience of stepping up when the CEO, Russ Palmer, was dealing with health issues.The importance of being open-minded and welcoming feedback from the team when asking for input on the company's vision. Titan's decision to shed clients that drain energy and resources, focusing on those that are easy, lucrative, and fun.And much more...Resources:Connect with Sami: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO”Get Cameron’s online course – Invest In Your Leaders
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Feb 6, 2025 • 12min

Ep. 447 - The COO Conundrum: Alternatives That Might Just Work Better

In today's episode of the Second in Command podcast, Cameron explores the question of whether businesses truly need a Chief Operating Officer or if alternative solutions would be more cost-effective and practical.Many business leaders assume they need a high-level executive to manage operations, but taking that step prematurely can lead to unnecessary costs, friction, and even structural upheaval. Before committing to a major hire, it’s essential to assess the true gaps in the business—because sometimes, the best solution isn’t a full-time executive at all.  You'll learn why a well-placed assistant or a specialized department head might resolve bottlenecks without the financial and organizational burden of a second-in-command. Even when higher-level coordination is required, alternative options — such as bringing in an experienced leader on a part-time or project basis — can provide flexibility while maintaining control over costs and responsibilities.  This episode shows the reasons why, before making a major commitment, leaders must evaluate whether they’re solving the right problem — and whether there’s a smarter, more scalable way forward.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring a COO too soon can be a costly mistake — and what to consider before making the commitment.  When a functional department head, such as a CFO or VP of Technology, might be a better fit than a COO.  The benefits of hiring a Fractional COO as a flexible, cost-effective alternative for scaling operations.  How to assess whether a COO will truly add value to your business and align with long-term goals.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders
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Feb 4, 2025 • 48min

Ep. 446 - Team8 COO & CFO, Roy Heldshtein

Roy Heldshtein, Managing Partner and COO of Team8, shares his expertise in navigating leadership complexities in the fast-paced tech world. He discusses the vibrant entrepreneurial spirit of Tel Aviv and the synergy between finance and operations. Roy emphasizes effective team management and the importance of structured communication. His unique approach to meetings highlights prioritization and the value of one-on-ones for decision-making. He also reflects on the transformative potential of AI and the significance of cultural integration through shared experiences.
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Jan 30, 2025 • 1h

Ep. 445 - Virtuzone Managing Director, Paul Bryson

Paul Bryson, Managing Director of Virtuzone and expert in UAE business landscape, shares invaluable leadership insights. He discusses the importance of adaptability and humility in leadership, emphasizing personal growth through learning from diverse experiences. Paul also explores the complexities of starting a business in the UAE, highlighting regulatory environments and corporate tax benefits. Additionally, he dives into fostering a high-performance culture and the power of emotional intelligence in team management. A treasure trove of practical advice for current and aspiring leaders!
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Jan 28, 2025 • 42min

Ep. 444 - Mawer Capital LLC COO, Mike Wisner

In this engaging conversation, Mike Wisner, COO of Mawer Capital LLC, offers a wealth of wisdom on building influence in a fast-paced world. He discusses the importance of adaptability and leveraging networks for growth. Mike reveals the challenges of maintaining team balance amid advances in AI and the significance of strategic storytelling in celebrity marketing. He also touches on how their Legacy Makers Program helps entrepreneurs share their narratives effectively. Packed with relatable anecdotes, this talk is a goldmine for aspiring leaders!
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Jan 23, 2025 • 8min

Ep. 443 - Beyond the Bonus: Crafting Reward Systems That Inspire

Discover the transformative power of recognizing team achievements in leadership. Explore how meaningful acknowledgment can boost morale and foster growth, often surpassing traditional monetary incentives. Delve into the complexities of performance bonuses and learn why they can sometimes demotivate rather than inspire. Gain insights on structuring effective reward systems that truly motivate top performers while maintaining fairness, and discover practical tips to align recognition with core values.
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Jan 21, 2025 • 42min

Ep.442 - Stemregen COO, Spencer Matthews

Spencer Matthews, COO of Stemregen and managing partner at Fifth Hammer, shares insights from his journey in the health sector. He discusses the innovative plant-based stem cell enhancers Stemregen is developing, offering a natural alternative to traditional therapies. The conversation dives into leadership dynamics, emphasizing the need for curiosity and adaptability when navigating new roles. Spencer highlights effective communication strategies for remote teams and the delicate balance of executing tasks versus empowering others, all while fostering collaboration and trust in high-performing teams.

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