Second in Command: The Chief Behind the Chief with Cameron Herold

In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO. You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony.Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency.This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The different types of COOs and their specific roles within a company. (1:25)The seven different types of COO, including the Executor, the Change Agent, the Mentor, etc. (3:56)Other roles often filled by the COO, including the Adult in the Room, the Follower, the Devil's Advocate, etc. (14:56) The evolution of the COO's role, and why it often serves as the 'glue' in the organization, with culture as the source of adhesion. (24:45)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by COO Alliance Member, Doug Smith, Vice President and COO of America's Best Restaurants.This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values.You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization.This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Doug's background in radio, including on-air, sales, and marketing, and his initial reluctance to delegate tasks.The importance of taking risks and having a visionary leader like Matt [Plapp, CEO], who is willing to invest significantly in their ideas.Why Doug believes that leading from the front and creating a supportive environment for his team is crucial.His personal experiences learning to delegate and trust his team, which has led to significant improvements in efficiency and job satisfaction.And much more...Resources:Connect with Doug: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.And much more...Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency.During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team.You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation. Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sean's globe-spanning career trajectory, including his time in San Francisco, London, Singapore, New Zealand, and Australia.Brainlabs' global ambitions and the strategic focus on expanding in Latin America and Western Europe.The importance of value alignment and the tangible culture at Brainlabs.Brainlabs' ongoing investment in product evolution and the exciting new developments in the pipeline.And much more...Resources:Connect with Sean: WebsiteConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.  The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships.Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)The challenges of transitioning from a culture of leniency to one of accountability. (22:00)And much more...Resources:Connect with Kate: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities. The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly. Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process. This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)And much more...Resources:Connect with Jeff: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO”Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA.During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential.You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms.This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How the analogy of Rembrandt paintings in the attic illustrates the concept of strategic value beyond financial metrics. (10:24)The dynamic of buyers wanting to buy companies on the rise and the importance of presenting a compelling future vision. (13:13)The importance of building a business that doesn't rely on the founder's presence, which increases its value and personal freedom. (16:46)The need to get clear on the value required to achieve personal and business goals and to be willing to walk away if the deal doesn't meet those criteria. (26:55)And much more...Resources:Connect with Mac: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration.During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating.  You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions.This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sami's progression through various roles at Titan, including mitigation manager, superintendent, controller, and eventually COO.The challenges of being a CEO and the experience of stepping up when the CEO, Russ Palmer, was dealing with health issues.The importance of being open-minded and welcoming feedback from the team when asking for input on the company's vision. Titan's decision to shed clients that drain energy and resources, focusing on those that are easy, lucrative, and fun.And much more...Resources:Connect with Sami: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO”Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron explores the question of whether businesses truly need a Chief Operating Officer or if alternative solutions would be more cost-effective and practical.Many business leaders assume they need a high-level executive to manage operations, but taking that step prematurely can lead to unnecessary costs, friction, and even structural upheaval. Before committing to a major hire, it’s essential to assess the true gaps in the business—because sometimes, the best solution isn’t a full-time executive at all.  You'll learn why a well-placed assistant or a specialized department head might resolve bottlenecks without the financial and organizational burden of a second-in-command. Even when higher-level coordination is required, alternative options — such as bringing in an experienced leader on a part-time or project basis — can provide flexibility while maintaining control over costs and responsibilities.  This episode shows the reasons why, before making a major commitment, leaders must evaluate whether they’re solving the right problem — and whether there’s a smarter, more scalable way forward.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why hiring a COO too soon can be a costly mistake — and what to consider before making the commitment.  When a functional department head, such as a CFO or VP of Technology, might be a better fit than a COO.  The benefits of hiring a Fractional COO as a flexible, cost-effective alternative for scaling operations.  How to assess whether a COO will truly add value to your business and align with long-term goals.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

Roy Heldshtein, Managing Partner and COO of Team8, shares his expertise in navigating leadership complexities in the fast-paced tech world. He discusses the vibrant entrepreneurial spirit of Tel Aviv and the synergy between finance and operations. Roy emphasizes effective team management and the importance of structured communication. His unique approach to meetings highlights prioritization and the value of one-on-ones for decision-making. He also reflects on the transformative potential of AI and the significance of cultural integration through shared experiences.