
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Oct 3, 2022 • 27min
#234-10 Ways to Differentiate Your Private Label Product - Part 1
Today I’m riding solo as I share an episode,part 1 of 2 that is inspired by positive feedback from a previous meet-up event about 10 ways to differentiate your Private Label product. Most of this stuff are from trial and error, consuming content over the years, meet-ups and brainstorming with brilliant entrepreneurs and Amazon sellers. These first 5 ways to differentiate aesthetically are the least defensible or creative in my opinion that a lot of people skip over but obviously significant to use to differentiate. So tune in and stay with me. In This Episode: [02:35] Episode inspiration. [03:30] Defensibility of the product. [05:25] Differentiation categories: Origin, Aesthetics, and Functionality. [07:58] Differentiation from Origin [10:14] 5 ways to differentiate aesthetics: Color [13:35] Quantity [15:18] Length [19:40] Shape [22:45] Specific user pinpoints Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 28, 2022 • 33min
#233-2022 Progress and Q3 Sum Up with Carlos And Noemi
Hi Wizards, Carlos and I are back for our quarterly update summing up our Q3 progress. We know achievements and developments are much easier to talk about, but we are letting you in not only to our business struggles but also personal ones that we know most of you can relate to. We’re also sharing our goals for the coming Q4. So do chime in our telegram and share with us yours too. In This Episode: [00:32] with Carlos Alvarez on the show. [01:18] our Q3 overall status. [03:25] Achievements in business. [07:30] The struggles and challenges. [117:30] Personal development. [20:50] Documenting. [25:40] Goals for Q4. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 26, 2022 • 44min
#232-Custom Apps for Private Label Sellers to Replace Product Inserts?
In this digital age, mobile apps come handy in performing tasks. Imagine having a custom app for your business. Possibilities are endless as they say and Andres Fernandez of eUnleash will give us a glimpse and get us excited about having our own app for business. As business owners, evolving in the marketplace is crucial. Let’s take the blinders off for this episode and understand that the game has evolved and for us to keep up, we’ve got to advance too. In This Episode: [00:34] Welcoming Andres Fernandez on the show. [05:45] Salsa KIng and success. [16:15] Mobile apps or mobile-friendly websites? [26:15] How simple or complicated are making apps for PL? [33:38] Push notifications. [40:40] The cost of a custom app. Guest Links and References: Website: https://eunleash.com/ Book References: Rich Dad Poor Dad by Robert Kiyosaki The Code of the Extraordinary Mind by Vishen Lakhiani Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 21, 2022 • 28min
#231-How To Create Your Business’ Cashflow Snowball with Gabe Cossio
Today, Iam joined by a fellow and founding member of WOE and an E-com veteran, Gabe Cossio and he is here to talk about a topic less talked about: Cash Flow Snowball and how one could effectively apply it in their business. This episode is nothing but nuggets after nuggets of information you would wanna learn and implement right away in your business. So don’t miss a second of this juicy and informative episode. In This Episode: [00:55] Welcoming Gabe Cossio on the show. [02:20] What is Cash Flow Snowball? [03:25] Understanding the data is where to start. [05:10] Simplest way to implement. [06:10] Business you can apply this. [07:58] Hardest part and biggest mistakes newbies make. [10:05] Unexpected expenses. [14:00] Budgeting. [16:00] Testing new people. [18:50] Working backwards. Guest Links and References: Instagram: https://www.instagram.com/paidbyamazon/ Book References: The Art of War by Sun Tzu The 48 Laws of Power by Robert Greene Super Founders by Ali Tamaseb The Entrepreneur’s Playbook by Leonard C. Green Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 19, 2022 • 16min
#230-My Two favorite Actionable Takeaways from Amazon Accelerate 2022
Today is a solo episode and Iam very excited to share my 2 favorite actionable takeaways from Amazon Accelerate that was just announced last week and how these 2 can definitely help conversion of your sales. If you believe in the power of email marketing like myself, listen in as Amazon has very exciting news for us. If you are not a fan though, you have got to start acting so as not to waste an opportunity to convert sales on and off Amazon. In This Episode: [03:30] Confirmation from Amazon Accelerate [04:35] Buy with Prime [07:02] FREE email marketing. [09:50] Customer ask Alexa. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 14, 2022 • 21min
#229-How To Hire and Manage A Remote Team - Part 2 - Managing
Hi Wizards! It’s me Noemi and Iam back sharing what I love to share to help any way I can to help sellers grow like I did in this 2nd part of the series Hiring and Managing a remote team. In this episode, we focus on the management part of your remote team. If you missed out the hiring part of the series, please refer to Episode 227. Managing a team is never an easy task, what more a remote one? But fret not! It’s easy when you have the proper knowledge and tools to make it manageable. The key is being the best manager you can be, how? By building a strong support system for your team with your leadership style and more. Listen in to find out more! In This Episode: [00:40] 2nd part of the series. Refer to Episode 227 for the first part [01:10] Management takes time [02:08] Leadership style [05:00] Communication channels [10:45] On boarding process. [14:00] Being clear about the benefits. [15:40] Teamwork evaluation. [16:25] Project management software [18:35] Team management. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 12, 2022 • 37min
#228-Introduction to My Go-To PL Branding Strategist & Updates on My New Private Label Brand with Vladimir Stojanovic of PixPri Studio
This episode is an introduction to my go-to PL branding strategist, Vladimir Stojanovic or Vanja as I’ve known him for years. Vanja is a Founding Brand Director of Pixpri Studio, on a mission to help their customers create a life they don't need a vacation from. Vanja is an advocate of doing what you like the most, so you don't have to work a day in a life. A true believer in consistency, and has really dialed in the idea of a cohesive brand. A visual storyteller, strong believer that design can and is changing the world, as well as perceptions of things, turning them from ordinary into extraordinary. With deep knowledge in the design industry, numerous clients all over the world including some of the renowned names, he is committed to change the world through building meaningful brands, one logo, one package, one identity at the time. As we discussed branding, we referenced the strategies used on my new PL and some updates on it. So tune in! In This Episode: [01:32] Welcoming Vladimir Stojanovic of Pixpri Studio. [06:45] Vanja’s expertise background. [09:35] How young did Vanja start creatives? [10:35] From hobby to profession. [11:20] Branding. [15:35] Colors [18:10] User persona [21:00] Details [24:07] What comes after branding strategy? [29:20] Packaging Guest Links and References: Website: https://www.pixpristudio.com/ Email: hello@pixpristudio.com LinkedIn: https://www.linkedin.com/in/1ya/ Book Reference: The Art of War by Sun Tzu Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 7, 2022 • 25min
#227-How To Hire and Manage A Remote Team - Part 1 - Hiring
Are you in the process of hiring your very first employee? Are you ready for it? Find out in this episode as I share the step by step process you can easily digest in this 20 minutes episode. In here I summed up and discussed the most important things you need to know before hiring someone such as experience level, the budget you need, time required for the task, online job platforms and hiring process, evaluating the applicant up until their month long review. This episode is to help you know better, no matter which level of business you are at. I hope this helps you understand not just the process structurally but what tasks and responsibilities really need help. In This Episode: [00:40] The inspiration of this topic. [02:20] Experience level before hiring someone. [03:35] Budget to hire someone. [04:30] Platforms and hiring process. [11:10] Evaluation. [14:40] Interview. [16:00] 1 month review. [19:15] What should you do before hiring your first VA? [22:25] List of tasks. [23:00] Summary. Mindmap Link: https://shor.by/remote-team-mindmap Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 5, 2022 • 40min
#226-The Difference Between Semi-Automated & Fully Automated PPC Software with Aaron Cordovez
In this day and age, automation is definitely a solution in saving time and money even in optimizing PPCs but before deciding on getting a PPC expert and tools to use, there’s this level of you needed to consider. Semi-automated or fully automated. Now is there such a thing as fully automated? Find out here in this episode with PPC expert, Ecomm leader podcast host and Samurai Seller Cofounder, Aaron Cordovez as we get to know more of Samurai Seller’s tools in optimizing PPC, understanding ads and more. Tune in and hear how passionate our guest is to help out! In This Episode: [01:43] Welcoming Aaron Cordovez on the show. [09:15] Getting everyone on Target. [12:00] Samurai Seller and Amazon Ads. [20:40] What is Semi-automated and Fully automated PPC? [33:35] Are you meant for Samurai Seller? Guest Links and References: Website: https://www.samuraiseller.com/ LinkedIn: https://www.linkedin.com/in/aaroncordovez/ Website offer: http://www.samuraiseller.com/woa Podcast: https://podcasts.apple.com/us/podcast/ecomm-leaders-with-aaron-cordovez/id1521358183 Book References: Dianetics by L. Ron Hubbard The Psychology of Money by Morgan Housel Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 31, 2022 • 33min
#225-How to Make Sense of this Messy World Using Mind Maps with Sheng Huang
If there is something that will make your chaotic life systematic, would you try? In this episode, we have the founder of Mind Mapping Nation, YouTuber, Content Creator, and Coach Sheng Huang to give us a glimpse of how an organized life looks like with Mind Mapping. Intriguing right? He’s sharing some tips on organizing messy meetings or even everyday routines and breaking down a complex task and to-dos. Ready to start Mind Mapping and get rid of the mess? Listen in! In This Episode: [00:50] Welcoming Sheng Huang on the show. [01:40] Who is Sheng? [05:28] What is Mind Mapping? [13:20] Meeting Mind Maps looks like? [20:20] Creating habits. [25:50] Starting high levels [28:00] Implementing & how will newbies start? Guest Links and References: LinkedIn: https://www.linkedin.com/in/shenghuang/ Website: https://www.mindmapnation.com/ https://www.silverandsteel.org/coaching Instagram: https://www.instagram.com/shengopix/ YouTube: https://www.youtube.com/c/ShengHuang Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/