With so many reasons she is back on the show, Alina Vlaic, 5th timer guest has something for everyone to talk about. Since we are in this topic in the past episodes, External Traffic, we are discussing external traffic not a lot of Amazon businesses do or talk about, Press release. Let's hear it from Alina, Founder of AZ Rank and PressX, an unique new solution for leveraging press while launching or scaling your brand.  Press release is a diligent process that helps to stimulate good thoughts with a more structured approach to optimize and boost a campaigns, launches and upscale a business. In This Episode: [00:30] Alina Vlaic [01:30] External Traffic- Press release [09:58] Budgeting for a press release. [18:00] If product is not a good fit. [20:30] Quality of the product. [27:43] Tracking [35:45] Who is this strategy for? [40:40] Common mistakes   Guest Links and References: Website: https://azrank.com/ https://pressx.live/index/ LinkedIn: linkedin.com/in/alina-vlaic-8b77876a   Book References: The One Minute Sales Person by Spencer Johnson The Hustle Code Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

From someone who had no interest in fitness and exercise to starting and growing a successful fitness brand, Beast Gear. Let’s hear it from Ben Leonard on how having a heart problem became the beginning of a million dollar Amazon business.  Not only will he share how he successfully exited brands and established a new one but his passion in helping other sellers through his e-commerce consultancy firm. In This Episode: [01:40] Ben Leonard of Beast Gear. [02:07] Exited the brand, what happened next? [07:25] Consulting firm. [08:40] What happened to the exited brands? [16:00] Motivation [19:56] Beast Gear. [25:00] New launching product. [29:40] Features of Amazon before. [31:40] Tips   Guest Links and References: Website: https://www.benleonard.pro/pages/press Email: ben@benleonard.pro LinkedIn: https://www.linkedin.com/in/benjleonard Instagram: https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers/   Book Reference: The E-Myth Revisited by Michael Gerber Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Since the Tik Tok has been the trend in social media, brands started leveraging their business with the use of it or by getting influencers promote their brands. In this episode, we have Paul Baron, a million dollar Amazon seller and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation here with us to talk about everything we need to know about Tik Tok influencer marketing.   Does TikTok influencer marketing work for Amazon brands? The answer is a big YES, it does. You can definitely drive Amazon sales through TikTok influencer marketing. How? Tune in and find out!   In This Episode: [00:35] Welcoming Paul Baron on the show. [02:40] What is TikTok influencer marketing? [10:10] How to get started? [25:00] Engagement [26:10] Fake followers [30:00] Biggest mistakes often made in tiktok marketing. [41:00] Paying an influencer.   Guest Links and References: Website: https://influxcatalysts.com/about-us/ Facebook: https://www.facebook.com/influxcatalysts Email: paul@emailinflux.com LinkedIn: http://linkedin.com/in/jpaulbaron   Book References: Predictably Irrational by Dan Ariely The Way of Kings by Brandon Sanderson How to Win Friends and Influence People by Dale Carnegie   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Hello Wizards! There has been a lot happening in the WOE community lately and we love for you to be the first ones to know.  Firstly, a little introduction of what WOE is and its goal for the community for those of you who are avid listeners but don’t know us. Secondly, I'm most excited to announce the new chapters and the 2nd physical WOE chapter that was recently launched and all the brilliant people behind them.   In This Episode: [01:20] Big updates [02:10] Goals of WOE [06:00] Expanded location [07:50] WOE 2nd Chapter physical location [10:10] San Diego & Los Angeles Chapter [12:10] The video vault [13:05] WOE Academy [15:00] WOE App   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Layla is the owner of ProcessDriven, where she helps small teams systematize their entire team operations by mastering ClickUp. More often than not, we look at project management as a big scary mountain of impossibility and that it isn't necessary for smaller scale business. Well, we are all wrong about that and Layla is joining us to help us understand project management in a more simplified way a newbie will be able to implement. In This Episode: [00:40] Welcoming Layla Pomper on the show [01:58] Project management can be done by a newbie. [03:27] Why Click Up? [06:35] Where do you get started with Project Management? [09:25[ 4 categories of a project. [19:26] Click Up simplified. [20:55] Biggest mistake on project management. [23:50] Click Up common mistakes. [27:40] Tips Guest Links and References: Website: https://processdriven.co/ LinkedIn: https://www.linkedin.com/in/laylapomper/ Book References: Ready Player 1 by Ernest Cline The Goal by Eliyahu Goldratt Scaling Up by Verne Harnish Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Today is a solo episode and I'm sharing my biggest takeaways from this year’s Traffic and Conversion Summit which I am an avid attendee every year except that this year is much more special because a lot of fellow Wizards attended with me. I hope you learn something as I did and that these takeaways are things that are a validation moment for you or if you are looking for things that you should do to really take your business to the next level.    In This Episode: [02:40] Inspiration of the episode. [03:30] Top 4 takeaways from this year’s T&C summit. [04:18] Tiktok is King. [05:50] Youtube for the win. [14:10] Email is alive. [16:40] Partnering with influencers.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Amazon has been the number one marketplace for PL brands for years. There’s nothing wrong with prioritizing optimization on Amazon itself but it wouldn’t hurt to try to optimize off Amazon. One way is through Pinterest. Pinterest has evolved since it was just a photo sharing platform.  Heather Farris, Pinterest expert and strategist is our guest on Today’s show to help us learn more about Pinterest, Pinterest marketing, pinterest ads and everything we need to know to optimize your PL brand through the platform.   In This Episode: [00:36] Welcoming Heather Farris on the show. [01:35] Heather Farris’ Pinterest background and what’s coming. [06:07] Optimizing Pinterest. [08:05] What's a working and not working strategy on Pinterest for sellers. [11:35] Strategizing your content. [14:05] Common mistakes using keyword tools for Pinterest. [17:05] Starting on Pinterest marketing. [19:1] Starting organic before ads. [21:30] Newbie mistakes.   Guest Links and References: Website: https://heatherfarris.com/ Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Today I'm riding solo still and I'm back for the 2nd part of differentiating your Private Label series. Listen to episode #234 if you wanna listen to the first five on my list. Our next 5 might be more complicated and expensive than the first five we have covered in the previous episode but remember, trying to avoid a cost upfront to achieve differentiation does not give you a pass on that money.  Tune in let me know your thoughts. In This Episode: [02:56] Recap of Part 1 or first 5 [07:10] Re-engineering the size [12:43] Packaging [15:00] Technology [16:40] Licensing [18:55] Patent [19:41] Trademark exclusive keyword   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Today’s episode is a continuation of our mini series called Top 3 Favorite Books and Why, which is a collection of our guests' answers to the question ‘What is your favorite book and why’. This question came from a desire to know what our guests read to keep their lives in balance and grow both personally and professionally.  In This Episode: [00:50] Alexandra Ramirez [01:46] Sou Bounlutay [03:31] Greg Elfrink [04:15] Destaney Wishon [04:43] Manoj Harpalani [05:19] Liran Hirshkorn [05:31] Tim Jordan [06:25] Rich Goldstein [07:47] Adam Heist [08:59] Amy Wees [10:38] Michael Maher [12:26] Mark Casey [13:12] Andrew Morgans   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I’m riding solo as I share an episode,part 1 of 2 that is inspired by positive feedback from a previous meet-up event about 10 ways to differentiate your Private Label product. Most of this stuff are from trial and error, consuming content over the years, meet-ups and brainstorming with brilliant entrepreneurs and Amazon sellers. These first 5 ways to differentiate aesthetically are the least defensible or creative in my opinion that a lot of people skip over but obviously significant to use to differentiate.  So tune in and stay with me. In This Episode: [02:35] Episode inspiration. [03:30] Defensibility of the product. [05:25] Differentiation categories: Origin, Aesthetics, and Functionality. [07:58] Differentiation from Origin [10:14] 5 ways to differentiate aesthetics: Color [13:35] Quantity [15:18] Length [19:40] Shape [22:45] Specific user pinpoints   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/