Ben Kong, Founder and CEO of Linton Group, is a successful serial entrepreneur in global sourcing, manufacturing, and investment banking business. With more than a decade of experience in business and global sourcing, Ben is the perfect fit to discuss our topic for Today, PL Sourcing.  This episode is about Private Label sourcing 101 and everything about it and then some more of the best tips, tricks and advice from Ben you wouldn’t want to miss as it is all nuggets after nuggets of juicy information.    In This Episode: [01:12] Introducing Ben Kong. [03:55] Sourcing and how the company started. [06:35] What to prioritize first? [13:10] Process, matching. [21:30] Leveraging on your brand name. [23:50] Intellectual property protection. [27:25] Patents [33:20] Payment term negotiation. [37:25] Price hike. [40:50] Who should you trust?   Guest Links and References: Website: http://www.lintonusa.com LinkedIn: https://www.linkedin.com/in/benkong/ Email: benk@lintonusa.com   Book Reference: Tuesdays with Morrie by Mitch Albom Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Video ads are mainstream advertising these days and when it comes to video platforms, Youtube is the big boss, with billions of active users globally. So, what’s stopping you from running your ads in it? In this episode, we have as our guest a Youtube expert with an entrepreneurial and marketing background in e-commerce, CEO of OMG Commerce, a marketing agency specializing in Youtube ads, Google ads and Amazon ads, Brett Curry. He’ll walk us through the process of creating Youtube ads, from start up until how to make your ads rank.  Expect some tips and some nuggets and actionable recommendations you can immediately implement to leverage and scale up your Amazon brand through Youtube ads.   In This Episode: [01:40] Welcoming Brett Curry, CEO and founder of OMG Commerce [04:30] Why Youtube ads? [08:35] Do you need a Youtube channel to leverage your Youtube ads? [12:40] Channel art [24:10] Growth of Youtube and impact of premium and free accounts. [26:20] Assets you can use as ads. [31:35] First steps [33:45] Sponsored brand video at Youtube. [39:00] True view ads and targeting options. [44:00] Google ads interface.   Guest Links and References: Website: https://www.omgcommerce.com/ Twitter: https://twitter.com/BrettCurry LinkediN: www.linkedin.com/in/thebrettcurry Podcast: https://www.omgcommerce.com/ecommerce-evolution-podcast https://podcasts.apple.com/us/podcast/spicy-curry/id1619346085 Book References: The Bible Made To Stick by Chip & Dan Heath   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

About our guest: Mansour is an Amazon seller and the director of Amazon Advertising at Incrementum Digital. Today, Incrementum Digital manages more than 50M annually in ad spend. Mansour leads the Amazon advertising department. His core focus is developing new strategies and coaching his team members.  In this 30 minute episode, Mansour addressed every issue regarding Search Query Performance including its importance and use, how change impacts your share, what works and not and its misuse. So listen in and get a nugget or two.   In This Episode: [00:49] Welcoming Mansour Narouzi on the show. The director of Incrementum Digital [01:45] Search Query Performance [14:55] What works and not with SQP [07:10] Not related to PPC. [12:50] Importance of SQP. [17:22] Misuse of reports. [21:44] SUPA Template Guest Links: LinkedIn: https://www.linkedin.com/in/mansournorouzi/ Website: https://incrementumdigital.com/ SUPA Template Video Walkthrough: https://youtu.be/PCqW4YB1dMA Book References: The One Thing by Gary Keller Think and Grow Rich by Napoleon Hill Shoedog by Phil Knight Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

If you are planning to launch an environmentally friendly product, you might want to think twice and consider taking it from a brand that has multiple certifications that it is not easy. But if you really have a genuine goal to go green and give back to the environment, you’ll find this episode as meaningful.  On our show Today, CFO of Lunchskins, a women owned business of reusable paper storage bags that are certified eco-friendly and safe with goals in helping families act greener and give back to the planet, Shannon Peters. Shannon will give a glimpse of what it is like to acquire certifications, launch and scale these products in and out of Amazon and combating big storage bag competitor brands. I have taken away loads of information in this episode and I hope you do too. In This Episode: [01:45] Welcoming Shannon Peters on the show, CFO of Lunchskins [03:30] All about Lunchskins [12:00] Manufacturing is not easy. [15:35] FSC Certification. [16:45] Women owned. [17:55] B Corp Certification. [20:00] Collaborations [24:20] Amazon or Shopify? [31:32] Best platform to launch a product. [32:25] Amazon influencers. [40:10] Combating competitors   Guest Links and References: Email: customerservice@lunchskins.com LinkedIn: https://www.linkedin.com/in/shannonpeters/   Book Reference: The Cursing Mommy’s Book of Days by Ian Frasier Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

On our last episode of the year 2022, me and Carlos are here for Q4 updates, achievements: business wise and personal, and most importantly our goals for the coming year.  In this no holds barred episode where we both exposed that it’s not always sunshine and rainbows. There’s also our gloom and doom in business, personal, WOE, podcast etc. that we acknowledge and learn from and bring forward the lessons onto our goals for the year 2023. We are also excited to share our targets for the coming year so tune and in. Thank you for tuning in with us this 2022, we hope to bring more fruitful topics for you to listen to.    In This Episode: [02:00] Carlo’s Q4 update business wise. [07:50] my Q4 business achievements. [13:30] Carlos’ personal achievements this Q4. [15:45] My personal achievements. [19:40] Carlos’ goals. [31:15] My goals. [35:30] What you should look forward to.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Turning a hobby into business is nothing new to us all but what does it entail actually and making it profitable is usually the hard part.  Our guest Today, Raquel Acosta who successfully turned her passion into a profitable brand will share to us how it is like to start and invest in getting into hobbies, the hard work of wearing all the hats in the business as you start, building a community and finding the platform that works for your business.    In This Episode: [01:31] Welcoming Raquel Acosta on the show. Owner of Glaze me pretty. [05:15] Hobbies that Raquel tried with and without profit. [07:10] Initial investment in getting into hobbies. [10:45] First time selling and earning. [12:28] Shifting to Shopify. [17:35] Starting community. [23:35] Instagram ads and how much it performs for Raquel’s business. [24:54] Wearing all the hats in the business. [30:25] Advice and lessons.   Guest Links and References: Website: https://glazemepretty.com/ Instagram: https://www.instagram.com/glazemepretty/   Book Reference: Profit First by Mike Michalowicz Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today’s guest is the founder of Seller Candy, John Cavendish who owned and managed his own 7-figure brands on Amazon that led him to start a full-service Amazon agency. Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. In this episode, John genuinely shares solutions and answers to what sellers deems not easy to resolve issues through communicating effectively.    In This Episode: [00:35] Founder of Seller Candy, John Cavendish [01:10] The start in selling & agency. [03:31] What is Seller support? [04:30] Sellers do right and wrong, common mistakes. [05:30] 3 steps [08:55] The route [12:10] Seller support’s specialty. [20:05] Dealing with black hats.   Guest References: Website: https://sellercandy.com/ Email: john@sellercandy.com LinkedIn: https://hk.linkedin.com/in/thejohncavendish   Book References: Think and Grow Rich by Napoleon Hill Surrender Experiment by Michael A. Singer Harry Potter by JK Rowling Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Everything you need to know selling at Walmart from actionable solutions to start and get unstocked, getting an account open, SEO, ranking, products that sell and a lot more is discussed right here. Without further ado, Michal Chapnick, our guest for today will answer all the questions I have for her that you and I can immediately implement. Michal Chapnick is an eCommerce entrepreneur who has been selling online since 2011. She specializes in selling on multi-channels such as Amazon, Amazon Canada, Walmart, Walmart Canada and Shopify. She is dedicated to helping others grow their business through selling on multi-channels and by sharing her knowledge and strategies. In the past few years she has helped many brands and Amazon sellers to start their selling on Walmart journey and to increase their rank and sales on Walmart.com. In This Episode: [01:25] Welcoming Michal on the show. [02:45] What’s Michal’s favorite platform? Why? [06:30] Getting involved on e-com [13:00] Are Walmart sellers Amazon sellers too? [16:15] Getting an account open at Walmart. [19:50] The process and products that sell. [25:00] SEO algorithm  [27:25] Ranking. [35:30] Getting on the course/mastermind.   Guest Links and References: Website: https://www.ecomcreativeteam.com/                 https://sellingonwalmart.com/                 Discount code: Wizard Instagram: https://www.instagram.com/ecomcreativeteam/ Linkedin: www.linkedin.com/in/michal-chapnick-a02114b3 Book Reference: Rich Dad Poor Dad by Robert Kiyosaki Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jens Gould is the Founder and CEO of Amalga Group, a nearshore staffing firm that provides top-tier talent from Latin America to U.S. e-commerce businesses. Amalga provides cost-effective and highly qualified specialists in tech, marketing and admin services who help businesses maximize productivity and lower costs. Isn’t it wonderful having an extra pair of hands running the business with ease? It’s only a matter of time when a business is ready to expand by hiring its first employee. In this episode, we’ll discuss when is the right time to do that. This is all the first steps you need to take and do in order to hire the right employee.   In This Episode: [01:00] Jens Gould in the show [02:05] When is the optimal time to hire your first VA? [05:50] Training as VA [10:45] Correct and false expectation. [19:15] A good training time of VA. [21:15] Common mistakes newbies make when hiring.   Guest Links and References: Website: https://amalga-group.com/en/home LinkedIN: https://www.linkedin.com/in/jens-erik-gould/ Instagram: https://www.instagram.com/amalgagroup/   Book References: Midnight’s Children by Salman Rushdie The Glass Bead Game by Hermann Hesse Workquake by Steve Cadigan Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

We have here Today, founders of my favorite software in the e-com space, PickFu, Justin Chen and John Li. In this episode, you’ll know why it’s my favorite as we toggle and discuss everything PickFu do’s and don’ts.  PickFu is known for split testing, but what else can PickFu do, you’ll be amazed. So tune in and make better-informed decisions for your business.   In This Episode: [01:25] Welcoming PickFu Co-Founders, Justin Chen and John Li [03:15] Why the name PickFu? [04:45] What is PickFu? [07:50] Popular businesses that use PickFu. [12:20] How the process looks like. [16:00] Most unexpected client use of PickFu. [17:25] Screenshare on how to navigate PickFu using mock-up. [23:00] How to address durability/ main image is bad issue. [31:35] Testing changes before going live. [36:25] Choosing the audience. [38:25] Click test. Guest Links and References: LinkedIn: https://www.linkedin.com/in/justinchen/                https://www.linkedin.com/in/johnli/ Website: https://www.pickfu.com/#_r_unlimited20   Book References:  Guns, Germs and Steel by Jared Diamond Psychology of Money by Morgan Housel Measure What Matters by John Doerr Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/