Dynamic pricing in PL brands and the advantages of knowing it, discussed by Chad Rubin, founder of Profasee, a platform that enables Amazon brands to predict the perfect price for every product at each precise moment.   With dynamic pricing, PL brands can adjust their prices in real-time, respond to changes in consumer demand and differentiate their products from their competitors and increase their market shares only if you know how. So listen in and learn.   In This Episode: [00:45] Welcoming Chad Rubin [02:00] Profasee  [03:00] Dynamic Pricing [08:30] AI is essential to come in at which stage? [09:00] Leveraging AI [13:00] ACOs [16:00] Aligning your intentions. [17:50] Repricing misconceptions.   Guest Links and References: Website: https://profasee.com/ Email: chad@profasee.com Linkedin: https://www.linkedin.com/in/itschadrubin/   Book References: CEO by Carolin Dewar The Art of Gathering by Priya Parker Shoedog by Phil Knight Atomic Habits by James Clear   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this solo episode, I wanna talk about the potential profitability of the PL-wholesale hybrid selling model and how it is different from the  resell bundling. There are some reasons why I think this hybrid model is going to be really effective in your PL and one of them is the low MOQ which means low capital as well.   Listen and join the discussion if you may by joining our telegram channels.   In This Episode: [00:25] Solo episode about PL wholesale hybrid model [02:10] Low-end starting capital [05:40] PL wholesale hybrid vs. bundling. [09:30] Examples of possible hybrid model [14:45] Hybrid model low MOQ.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Amazon sales has tremendous potential and greatly benefits businesses in any size only if one figured out how to unlock it. It was never a walk in the park journey to take advantage of the platform to its fullest. In this episode, I'm sharing my proven formula of unleashing the potential of Amazon sales and maximize your profit.  With the right strategy and formula, your business can effectively scale.  In This Episode: [01:25] Formula [02:00] Pricing [03:00] Reviews and ratings [04:34] Branding [05:10] Uniqueness [05:50] Getting customers involved [06:10 SEO [11:30] Ads   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today’s episode is from a very special guest, CEO of an 8-figure stationery company. Josh Hadley who inspiringly scaled his business from a husband and wife business into a 25 person team. He shared his secrets to success, including how he successfully attracted A-level talents to join his team, formed a strong relationship with his suppliers, and managed to maintain a good work-life balance. From working at American Airlines, they successfully leveraged creativity and impressively created an e-commerce business booming. Through his experience, he provides invaluable insights into his 8-figure business.  If you’re ready to take your e-commerce business to the next level, you wouldn’t want to miss this.   In This Episode: [00:34] Welcoming Josh Hadley on the show. [03:10] From being employed at American Airlines to e-com business. 20:40] Being an entrepreneur. [21:42] How they scaled. [25:00] Hiring [29:00] The green light to hire VAs and upper management. [33:00] Managing time/ Time studies. [39:00] Hiring effectively. [43:00] Financing.   Guest Links and References: Podcast: https://ecommbreakthrough.com/ Email: josh@ecommbreakthrough.com LinkedIn: https://www.linkedin.com/in/joshhadley/   Book References: The Bible The Book of Mormon Clockwork by Mike Machalowicz   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Join me with my 3rd time guest, Elizabeth Greene for a lively and knowledge-filled podcast on the margin mismatch and how to align your margin numbers with reality. Elizabeth will discuss topics such as testing buckets, knowing your actual profit, and controlling cost per click.  This episode is a must-listen for any business owner who wants to understand the complexities of margin and how to better manage their finances. Whether you’re a beginner or a seasoned financial pro, you’ll find something to take away from this episode.  Elizabeth will provide clear and concise tips and advice on how to get your margin numbers where they need to be and make sure that your profits are maximized. Tune in now and learn how to align your margins with reality!   In This Episode: [00:41] Elizabeth Greene [02:55] The inspiration of this episode and why we are tackling margin [07:00] Where your money is going. [15:10] Cost of goods. [20:20] Actionable steps [23:28] Maintaining sales. [25:28] Advice on what to spend. [33:25] Best advice for launching a product.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Website: https://www.junglr.com/   Book References: The Power of One More by Ed Mylette The One Thing by Gary Keller with Jay Papasan Traction by Gino Wickman   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

We rarely see businesses that can focus and be successful on 2 or more platforms. Let alone managed solely by its owner. This husband and wife team of entrepreneurs have created a small business that has been thriving in both Amazon and Shopify. Started as a wholesaler, opened a physical store, created high end baby products that are really impeccable craftsmanship and details, the duo is just amazing. How do they manage the business and their family altogether? I asked her questions that I know most of you would need to know the answers to. So chime in and be inspired. In This Episode: [00:31] Welcoming Alejandra James of Ali + Oli. [01:29] Shopify or Amazon? [01:50] Ali + Oli history [04:15] How do you convince or market your product to people? [06:00] Dealing with retailers. [07:00] Starting e-com at 2007 [08:35] Deciding opening a store. [12:00] Amazon and Shopify go together? [14:15] Launching in Shopify; step by step guide. [16:20] Posting daily on Amazon. [18:44] Competition. [196:46] Buy with Prime. [23:00] Working hours as sole manager of the company. [26:05] How the pandemic affected the store. [29:30] Pricing [32:35] Managing a successful business while being full time with the children. [35:00] Advice for new brand owners. Guest Links and References: Website: https://www.aliandoli.com/ Instagram: https://www.instagram.com/ali.and.oli/ LinkedIn: https://www.linkedin.com/in/alejandra-james-46407250/ Book Reference: Cien Años de Soledad by Gabriel Garcia Marquez Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! Today is a solo episode and as usual, whenever I do solos, it’s when I want to share a useful tool, an update, inspiration, or motivations. Today, it’s all about the FREE latest product creativity tool that eases life and helps one become more productive.  In this episode, I'm giving you its best 10 uses and how to get the most out of Chat GPT and how to effectively use it in order to become more productive in other aspects of your business.  In This Episode: [00:38] ChatGPT’s 10 best uses. [01:27] Writing emails. [02:25] Creating SOPs on current SOP. [02:52] Creating captions for social media. [03:30] Product and service descriptions. [04:05] Generate content calendar. [05:12] Generate title and description. [05:55] Creating outlines. [06:08] Blogging. [07:19] Creating formula spreadsheets. [04:45] Proofreading.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Today I’m riding solo to share an early stage project showing good results using AI tool MidJourney and I’d like for you to look at it and see the possibilities it could scale Amazon Post and Amazon Inspire. Also sharing a bit of Amazon social media: Amazon Post and Amazon Inspire and how to use them to scale. Join me up until the end of the episode where I share how you can access our telegram community.   In This Episode: [02:20] Using AI to scale [05:00] Amazon Post and Amazon Inspire intro. [06:40] How to access and contribute? [07:45] Inspiration of this episode. [12:00] What MidJourney can do. [17:38] Telegram community for AI chatGPT: wizardsofecom.com/chat   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal.  So, here is Part 4 of the mini series; Top 3 favorite books and why. This mini series is a collection of our guests’ favorite books along with the reason why and how those books impacted their business, thinking, mindset, and well being, and why they recommend them.   In This Episode: [00:43] Carlos Vasquez [02:35] Dima Kubrak [04:45] Larry Lathrop [05:28] Sheng Huang [06:43] Gabe Cossio [08:50] Heather Farris [09:15] Layla Pomper [10:21] Paul Baron [11:44] Alin Vlaic [12:35] Eli Lipshatz [14:05] Daniel Fernandez   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

We have Alan Muther back on the show as promised on Episode 250 where we talked about Google SEO. Today, as a continuation of SEO with Alan, we are generously gifted with loads of tips and tricks on the power of technical SEO. Aside from the 5 proven optimization strategies he states, we also tackled website optimization, running tools, and good working tools you need. So listen in and get powered up to rank. In This Episode: [00:35] Welcoming Alan Muther in the show. [01:58] Technical SEO and its importance. [04:08] Why these 5 optimization strategies and why are they important. [07:00] Indexing. [13:40] Crawlability [16:00] Errors [19:20] How often do you need to visit and check? [22:00] Tools you need. [25:00] Site speed [27:50] Architecture [33:05] Schema [36:30] Testing site speed.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/alanmuther/ Email: alanmuther@gmail.com Twitter: https://mobile.twitter.com/alanmuther?lang=da   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/