Wizards of Ecom

Hello Wizards, Today is a solo episode as I share my biggest takeaways from the recent conference I attended and had been attending for years, The Prosper Show. This years’ Prosper Show is the best one I have attended.  So, I'm breaking down the greatest takeaways from 7 areas from the show for you to consider attending in the next coming years as I highly recommend the show. The Prosper Show  is not just networking with other sellers and an opportunity to grow your business. The always sold out event lets you know the importance of being informed and adaptive to the constant change.    In This Episode:  [03:15] The P word. [05:55] Aggregators [07:50] Software Aggregators [10:50] Workshops [15:05] Sales [15:50] Brainstorming [19:40] Less talk about shows.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Our guest for Today is an E-commence entrepreneur with a background in Project Management developing information systems. Over ten years of experience selling online, started with a $100 investment selling jewelry and now owns three brands grossing 7 figures, a fellow wizard, Carmen Ares. In This episode, Carmen shared her journey from small beginning to big success with importance on making decisions and starting your own business. She also emphasized on being patient, resilient and hard working and expanding your product at the right time. Carmen’s journeys as an Amazon seller is a testament to the potential success through diligence and adaptability in the ever-changing e-com world. So listen in and be inspired.   In This Episode: [00:43] Welcoming Carmen Ares on the show. [04:30] Launching 10 yrs ago vs. now. [12:18] Thinking process from a scratch  [18:00] Product line. [20:35] Hot products [22:48] Where do I start? [29:55] Analytical [32:00] Making decisions.   Guest Links and References: Instagram: https://www.instagram.com/carmina.ares/   Book References: Think and Grow Rich by Napoleon Hill Who not How by Dan Sullivan 5 am Miracle by Robin Sharma   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

As the number of sellers on Amazon continues to grow, it is becoming increasingly important to differentiate your Private Label products from the competition. That said, I’m sharing Today in a solo episode my top 5 important reasons why you should differentiate your Private Label products to boost your Amazon sales.    Differentiating your PL products is creating something that is worth more to customers. This is also a way for your customers to trust your brand. Tune in as I share these with you.   In This Episode: [03:35] What it actually means to differentiate your PL products. [08:40] Profitability [13:55] Defensibility  [18:00] Product life cycle [19:40] Pattern Interrupt [23:51] Competition   Book Reference: Blue Ocean Strategy by Chan Kim et.al   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we have Christina Passmore, founder of Christina Ink, e-commerce copywriter and content marketing strategist  to share her expertise on mastering social media marketing to boost private label sales on Amazon.   This is 35 immersive minutes of valuable insights where Christina ultimately suggests that social media can be an effective tool to enhance brand awareness, customer engagement, and ultimately, sales. Passmore advises sellers to identify their target audience and develop a content strategy that aligns with their customers' interests and preferences.   She emphasizes the importance of creating quality content that resonates with the audience and reflects the company's brand and values. Christina recommends leveraging social media platforms like Facebook, Instagram, and TikTok to showcase products, promote sales and discounts, and connect with customers.    These and a whole lot more strategies to master social media marketing for your brands.    In This Episode: [00:33] Welcoming Christina Passmore [01:30] Before and after Amazon selling is like for Christina. Background in social media marketing and copyrighting. [02:50] Should social media marketing be considered to upscale a business? [05:44] Social media strategy for each niche. [08:18] How social media marketing should be involved even before launching a product. [11:10] Which social media channel is preferred in 2023? [15:00] Content strategy. [16:35] Value [17:00] Content Pillars. [20:35] SEO on social media. [25:45] Misinformations on social media marketing. [31:00] Not Seeking ROI. [33:00] Growing an audience.   Guest Links and References: Email: hello@christinaink.com Website: https://christinaink.com/ LinkedIn: https://www.linkedin.com/in/christinaink/ Instagram: @christinainkcontentmarketing YouTube Channel : https://www.youtube.com/channel/UCKYu4_grbxo0NKIbGCdZvfg   Book References:  Never Split The Difference by Chris Voss   My Adoption Story by Rose Guajardo   Unfiltered by Rachel Pedersen   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Is there really no such thing as easy money? Let’s find out from our guest, Andrew Pardine who discovered and is sharing with us Today a profitable way to review products on Amazon.  In this episode, Andrew shares a quick and successful strategy for making money through the Amazon Influencer Program where he now manages to earn an average of $3000 per month. Andrew provides tips and tricks, picking the products to review and his personal strategy that made him from a few cents to $100/day. Tune in and learn with me this what could be a side hustle or a full time income.    In This Episode: [00:45] Welcoming Andrew Pardine on the show. [02:50] Amazon journey, 10 years ago. [06:37] sleekdeals.net [09:20] Simple profit system [15:36] Upfront work, how to get approved? [20:40] Types of videos, types of products. [22:50] Time required. [23:55] How much can you earn from making videos? [26:10] How to get products to review? [29:30] Suggested length of video. [33:50] Tips and recommendations.   Guest Links and References: Facebook: https://www.facebook.com/andrew.pardine Email: workwithandrewpardine@gmail.com Course Link: https://pardine123.krtra.com/t/3rBO45bMPTa4?el=andrewpardine   Book Reference: The Bible: https://www.amazon.com/bible/s?k=bible   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Hello Wizards! Today is a special episode of a unique collection of top-notched recommendations and strategies from our previous guests regarding a particular topic, Project Management. We have compiled bite-sized tips and tricks that will help you and your team run the business efficiently.   In This Episode: [00:49] Challenges and obstacles. [02:00] Entrepreneurship and discipline. [04:00] The system and its purpose. [05:52] System Vs. Goals [07:20] Goal setting and planning [10:30] 4 categories of management. [12:50] Tips on Project management.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

From being a financial advisor to a successful Amazon PL brand owner with 6 brands in 3.5 years, a good friend of mine, Tom Mays. Throughout the episode, we explored Tom’s thoughts and advice on starting a Private Label, hybrid PL being the biggest opportunity in PL space, top trade shows and conferences, and sourcing.  Tune in to get the inside scoop on what it takes to build a successful Amazon PL.   In This Episode: [00:30] Tom Mays, financial adviser [00:55] How a financial adviser became a serial entrepreneur? [06:12] The Team [08:10] 6 brands in 3.5 years, how did this happen? [08:35] Advice to newbies in PL. [11:07] Inspirations on new PL, where to get? [18:00] Midjourney [19:15] Amazon conferences and trade shows. [20:35] Top 3 trade shows. [21:45] China, thoughts. [25:00] Biggest opportunity in PL. [31:10] Step by step starting a PL.   Guest Links and References: Email: tmays4444@yahoo.com   Book Reference: The 5AM Club by Robin Sharma   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

In this episode, we have Chris McCabe to share his expertise. In fact Chris launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions. Christ shares his vast knowledge and experience on how to deal and navigate and know more about the platform Amazon. He also shares the kind of sellers Amazon wants, his mistake predictions this 2023 and tips to confidently succeed and avoid mistakes.    In This Episode: [00:50] Welcoming Chris McCabe,Former Amazonian that helps sellers communicate with Amazon to protect (and save) their business. [01:45] How easy/hard it is to start Amazon now. [07:22] Seller Performance, most Amazon mistakes. [09:00] Appeal, troubleshooting Amazon problems. [10:50] What kind of sellers does Amazon want? [13:20] Intellectual property. [15:40] Invoices, documentations. [24:15] 2023 mistakes predictions, What to be aware of. [31:40] Advice.   Guest Links and References: Email: chris@ecommercechris.com; support@ecommercechris.com Podcast: https://www.sellerperformancesolutions.com/ Conference: https://www.sellervelocityconference.com/ LinkdIn: https://www.linkedin.com/in/chris-mccabe-2646555/   Book References: Working Backwards by Colin Bryar et al. The Octopus by Frank Norris Lying for Money by Dan Davis   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands. We’ve also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing.   In This Episode: [00:46] Welcoming Nick Shackelford,a partner in konstantkreative.com, structured.agency, geekoutevents.io, and wearelucyd.com, and also an angel and advisor to motionapp.com, northbeam.io, triplewhale.com, marketerhire.com, and a few other marketing-related businesses. [07:00] Before marketing. [09:00] Started at PepsiCo contract [20:50] First experience in paid ads. [34:10] Most passionate about jobs. [36:55] On-person conferences. [38:20] Chat GPT, future of writers. [43:00] best paid ads platform for 2023. [46:45] Geek Out rebranded. [49:35] Top 3 e-commerce marketing space.   Guest Links and References: LinkedIN: https://www.linkedin.com/in/nickshackelford/ Twitter: https://twitter.com/iamshackelford Instagram: https://www.instagram.com/iamnickshackelford/   Book Reference: Talk Like Ted by Carmine Gallo   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Are you a good fit for Google ads? In this episode, Tyler Gregg  discusses proven strategies for leveraging the power of Google Ads to drive more sales on Amazon. We cover topics such as generating awareness, keyword search, driving traffic and tracking its performance. He also provided practical tips to help you get the most out of your ads. So tune in and discover how to get the most out of your Google Ads campaigns on Amazon.   In This Episode: [00:36] Welcoming Tyler Gregg on the show. [01:55] Is Google right for your product? [04:55] If there isn't a search volume for your product, what should you do? [06:30] Generating awareness. [07:00] Keyword search. [11:30] Google ads and Amazon, the difference. [15:19] Driving traffic. [19:00] Storefront. [22:10] Tracking performance. [27:35] CPC [29:00] Common mistakes.   Guest Links and References: LinkedIn: https://www.linkedin.com/in/tylerscottgregg/ Website: https://www.ampd.io/ Email: tyler@ampd.io   Book References: Effective Executive by Peter Drucker Essentialism by Greg Mckeown Harry Potter by J.K. Rowling   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/