#276-Unlocking Marketing Success: The Latest on Paid Ads in 2023, The Future of Writing, and Can't-Miss Conferences with Nick Shackelford

Feb 27, 2023

53:41

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands.

We’ve also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing.

In This Episode:

[00:46] Welcoming Nick Shackelford,a partner in konstantkreative.com, structured.agency, geekoutevents.io, and wearelucyd.com, and also an angel and advisor to motionapp.com, northbeam.io, triplewhale.com, marketerhire.com, and a few other marketing-related businesses.

[07:00] Before marketing.

[09:00] Started at PepsiCo contract

[20:50] First experience in paid ads.

[34:10] Most passionate about jobs.

[36:55] On-person conferences.

[38:20] Chat GPT, future of writers.

[43:00] best paid ads platform for 2023.

[46:45] Geek Out rebranded.

[49:35] Top 3 e-commerce marketing space.

Guest Links and References:

LinkedIN: https://www.linkedin.com/in/nickshackelford/

Twitter: https://twitter.com/iamshackelford