#268-Miami-Based Baby Brand Ali + Oli's Success on Both Shopify and Amazon

We rarely see businesses that can focus and be successful on 2 or more platforms. Let alone managed solely by its owner. This husband and wife team of entrepreneurs have created a small business that has been thriving in both Amazon and Shopify. Started as a wholesaler, opened a physical store, created high end baby products that are really impeccable craftsmanship and details, the duo is just amazing. How do they manage the business and their family altogether?

I asked her questions that I know most of you would need to know the answers to. So chime in and be inspired.

In This Episode: [00:31] Welcoming Alejandra James of Ali + Oli. [01:29] Shopify or Amazon? [01:50] Ali + Oli history [04:15] How do you convince or market your product to people? [06:00] Dealing with retailers. [07:00] Starting e-com at 2007 [08:35] Deciding opening a store. [12:00] Amazon and Shopify go together? [14:15] Launching in Shopify; step by step guide. [16:20] Posting daily on Amazon. [18:44] Competition. [196:46] Buy with Prime. [23:00] Working hours as sole manager of the company. [26:05] How the pandemic affected the store. [29:30] Pricing [32:35] Managing a successful business while being full time with the children. [35:00] Advice for new brand owners.

Guest Links and References: Website: https://www.aliandoli.com/ Instagram: https://www.instagram.com/ali.and.oli/ LinkedIn: https://www.linkedin.com/in/alejandra-james-46407250/

Book Reference: Cien Años de Soledad by Gabriel Garcia Marquez

Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/