
Authors Who Lead - Learn to write a book from bestselling authors and leaders
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Latest episodes

Feb 17, 2019 • 43min
LInda P. Jones - The Wealth Heiress - 039
Send us a textLinda P. Jones is a global wealth mentor and the author of You're Already a Wealth Heiress! Now Think and Act Like One: 6 Practical Steps to Make It a Reality Now. In her book, she explains the six steps to wealth. Today, she talks about a couple of those steps, the importance of transforming to a wealth mindset, the power of finding a mentor, how you can use the wealth formula, and focusing on your spending priorities vs budgeting. What We Discuss with Linda Jones: The death of her husband as the catalyst to new opportunities Making the right choices with your money Understanding the bubbles and cycles and incorporating that into your investments Why people have this fear of wealth 6 steps to creating wealth Investing in a money engine Reprogramming your subconscious through repetition The power of finding a mentor What if it’s too late? Find out the wealth formula! Do budgets work? Going to your spending priorities instead! When creating a book, be different and create a brand. Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Feb 9, 2019 • 41min
SJ Scott - from Zero to $40,000 in Monthly Sales - 038
Send us a textSJ Scott has written a ton of books including Declutter Your Mind, Habit Stacking, Master Evernote, and Level Up Your Day, just to name a few. Today, we talk about why writers get stuck, the editing process, self-publishing, audiobooks, and some great tips to market your book. What We Discuss with SJ Scott: What keeps writers from writing HIs experience writing his first book and the joy of self-publishing Where authors miss the mark in serving an already existing market Steve's writing habit when working on a new book Dealing with negative feedback SJ's editing process How he determines a book would be successful from a business perspective Learn more about SJ’s co-writing process and research process Things to focus on when getting to market your book Marketing your book through Amazon Marketing Ads and social media How to make sure you don't overstuff the books you write Why you should pay attention to the audiobook market Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Feb 2, 2019 • 41min
Michel Falcon - People First Culture - 037
Send us a textMichel Falcon is the author of People-First Culture. Over the years, he has built his expertise in customer experience, company culture, and employee engagement. His personal purpose is to keep people safe and expresses his strong value for caring about people versus caring about profits. Today, he talks about engaging with your employees, acquiring customers, hiring the right people, and how to develop your brand. What We Discuss with Michel Falcon: How Michel got the topic for his book Discovering his personal purpose of making people safe What is the partner promise? Breakfast and jam sessions with his teams Removing the divide between personal relationships and commerce Understanding different customer personality types How to find the right people in your team The hardest part of getting the words on the page and how to get over it On customer acquisition and leveraging customer feedback How a brand is developed Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jan 23, 2019 • 48min
Alexia Vernon Step Into Your Moxie - 036
Send us a textAlexia Vernon is the author of the book, Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World. She is also a sought-after speaking and leadership coach to executives, entrepreneurs, media personalities, and changemakers who want to spread their ideas, positively impact people’s lives, grow their businesses, and advance their thought leadership. What We Discuss with Alexia Vernon: What got Alexia to write her book Creating the structure for her book How she got her book published Showing up on the page by writing personal stories How she managed not to have a writer’s block and turn in her manuscript 3 weeks early Getting the book proposal together and finding an agent Being a “bunny” about publishing Why it’s better to write a book first before speaking or presenting How to market your book and some secrets you need to know! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jan 18, 2019 • 34min
Gwen Gordon The Wonderful W - 035
Send us a textGwen Gordon is an Emmy award-winning creative director who began a life of play designing and building Muppets for Sesame Street. She is the author of The Wonderful W, a picture book for grownups. In this podcast, she talks about miracles, her process of writing a children’s book for adults, What We Discuss with Gwen Gordon: The tiny miracles she's giving to other people How walking into the Sesame Street studio changed her life From a playground to a proving ground How the idea of writing her book came about Writing for your readers to really listen to you The feedback she got from her friends who read her book Get the Guide to Finding Your Wonderful W eBook Show notes Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jan 17, 2019 • 39min
Davide Di Giorgio On Being UNapologetic - 034
Send us a textDavide Di Giorgio is an author, professional keynote speaker, TEDx speaker coach, and leadership coach. His book, Being UNapologetic: Empowering You to Become an Influential Speaker and Visionary Leader, hit #1 on Amazon in 8 countries and #2 in 2 other countries, and has received high praise from book lovers worldwide. Learn why Davide transitioned from the education to the coaching space and the miracle he witnessed from uncovering his truth! What We Discuss with Davide Di Giorgio: Being an educator as his Plan B and why he decided to leave such profession Pushing the barriers: what prompted him to go down the unconventional route Going through the process of “uncovering” his truth and becoming the solution Writing the book and leaving your mission for other people How he landed the coaching space Why speaking is an egocentric activity and how having a coach can help How the idea of writing a book got conceived and his book writing process Why the book is a very, very powerful tool you can use for your business The epiphany moment Davide discovered and the power of showing who you are Why the book is worthy of conversation! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jan 10, 2019 • 28min
Heather DeSantis Publicity for Good - 033
Send us a textHeather DeSantis is the Founder of Publicity for Good. She has helped so many people generate millions of impressions for the media outlets like ABC, CBS News, NBC, Fox, CNN, BBC, iHeartMedia, and more! Learn how this works for you as an author and why it's important to focus and give attention to your book in the way the media is hoping to hear it. What We Discuss with Heather DeSantis: Why the best selling books are well-marketed How to get started if you have a story to share Don’t just write to get featured on the media! How Heather got into the PR industry and how PR actually works How to reach out to media A story of Heather’s client that leveraged PR and craft What to do once you get a media opportunity The trends in PR and social media How to prepare for a media interview Some tips to break free from your fears How to find and test your messaging Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jan 9, 2019 • 31min
Daddy Blogger Writes While Traveling The World With His Family - 032
Send us a textRicky Shetty is the genius behind Daddy Blogger. He's a writer, a father, and a fellow nomadic traveler for a year and a half now. Ricky talks about depression and why men should talk about it too. He also discusses his book writing journey and how Daddy Blogger started. Ricky has a very interesting book project, writing seven books about seven continents in seven months! What We Discuss with Ricky Shetty: Ricky's nomadic lifestyle while fathering and writing his book. Dealing with depression: men vs women About the Daddy Blogger Family travel is possible even if you've got kids or got a mortgage. Why travel is the best possible education for your kids Writing his first book - from interviews to blogs to a book An interesting book project of 7 books about 7 continents in 7 months Ricky shares some tips and tricks when traveling in South America. Ricky talks about his writing process for kid’s books Why you need to think like a marketer when writing your book How to launch your book strategically using the power of leverage and influence The power of public accountability and personal space Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Dec 18, 2018 • 38min
Dr. Shaun Woodly Hip Professor talks about urban education and his writing journey - 031
Send us a textDr. Shaun Woodly is the author of MC Means Move the Class: How to Spark Engagement and Motivation in Urban and Culturally Diverse Classrooms. He is also the host of The Urban & Educating Podcast. Today, he talks about his journey from music to education, how writing a book is different from academic writing, and the parallelism between being an MC and a teacher. What We Discuss with Dr. Shaun Woodly: From love of music to a burning passion for both music and education How being an MC is correlated with being a teacher How he found his recognizable voice apart from having an academic tone Different sublevels of culture that result in complexity and misunderstandings Shaun’s realization of the impact he has on his students Why and how Shaun changed his teaching style in 180 degrees Shaun’s advice to those having seeds of doubt with their profession Why Shaun leaped into a university setting Academic writing vs. book writing Creating the book trailer and marketing the book How Shaun leverages his books in his workshops Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Dec 14, 2018 • 46min
Ajit Nawalkha founder of Evercoach and former CEO Mindvalley - 030
Send us a textAjit Nawalkha is a former CEO of online university Mindvalley, and Founder of Evercoach, dedicated to helping educators and trainors. He's the author of Live Big: The Entrepreneur's Guide to Passion, Practicality, and Purpose and The Book of Coaching. What We Discuss with Ajit Nawalkha: Ajit’s story growing up in India, living with a huge extended family About the educational platform of Mindvalley and the creation of Evercoach Using knowledge to help you connect that dots though informing your intuition The conscious vs subconscious mind Why you have to feed your subconscious mind with lots of data Writing as an ancient art of sharing your story that can impact somebody Think of writing books as you, discovering yourself in the process Ajit’s book writing process - making an outline, generating ideas, research, editing The intention of the Book of Coaching and why it was self-published Traditional vs self-publishing: Find out which one he recommends! Three methodologies of creating a successful coaching business Why entrepreneurs are trapped in their cage of chasing money Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!