Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
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Jun 27, 2019 • 38min

YA Author Debut book sold 300K copies

Send us a textAileen is the author of the Alpha Girl series where she ended up selling 300,000 copies and landing on the bestselling list of USA Today. In this episode, she talks about why you should treat publishing your book like a business, things you can do to overcome writer’s block, and some helpful strategies when you’re looking to writing a series.   What We Discuss with Aileen Erin: How her experience growing up influences her writing  Writing her first book and attending grad school Why you need to treat publishing as a business Writing a series vs writing a single book How to overcome writer's block and tips in creating your series bible Finding the balance between writing and business Aileen’s book writing process and her advice to aspiring writers Why pursuing distributorship is essential The best time for marketing your book in the series Marketing your book and the importance of finding your own community   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Jun 21, 2019 • 40min

Marlon Walters - The Invisible Executive

Send us a textMarlon Walters, Ph.D. is an executive, speaker, educator, consultant, and author. Today, he talks about his book, The Invisible Executive: Crushed by Career, Forgotten by Family, Restored by Faith. From an innocent book writing journey, Marlon shares how this became a transformative experience for him. He seeks to inspire people through the idea of being visible and showing your swag.   What We Discuss with Marlon Walters: How his book came about and the story behind its title The impact of racism and bias in corporate America His challenges while writing his book How the worst day of his life turned out to be an opportunity for him to be visible Sticking to your genuine self Practicing swag in different areas of your life Marlon's book writing process and getting things organized What keeps people from publishing their book Talent retention and creating a culture in your organization   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Jun 13, 2019 • 39min

Kristina Mand-Lakhiani Co-Founder of Mind Valley

Send us a textKristina Mand-Lakhiani is a serial entrepreneur, international speaker, artist, mom of two and much more. Along with husband, Vishen, they founded Mindvalley, a small meditation business that quickly grew into a global educational organization offering top training for peak human performance to hundreds of thousands of students all around the world.   What We Discuss with Kristina Mand: Kristina talks about her personal journey of self-acceptance Dealing with the pressure of perfectionism and getting out of that box How to figure out what message to convey to your audience Kristina's thoughts on parenting and dealing with your emotions How to move forward with your self-consciousness Anchoring your awareness on even the small things The power of curiousness and truly seeing yourself Some powerful insights into self-acceptance and self-love How to keep going with your business by going back to your why How the world is mirroring who you are Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Jun 4, 2019 • 36min

I Almost Became Me

Send us a textCory Calvin shares all about his journey as an author, a blogger, and a traveler. He also talks about his book I Almost Became Me: A Memoir. Cory's mission is to inspire one million people by the time he reaches the age of 50 (he turned 40 in 2019). What We Discuss with Cory Calvin: When he conceived the idea of writing a book Figuring out which stories to tell in the book Finding himself stuck in the career system The burning desire to travel around the world Going through the process of finding his voice and the journey of finding himself The biggest challenges and fears Cory had including putting LGBT on the book Cory’s aha! moments and discovering who he really is How he finished his book while going through a very challenging phase of his life Cory wrote a blog about his journey with his mom and finally found his voice What Cory’s next book is about Different strategies in putting his book out there Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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May 30, 2019 • 53min

Ryan Levesque #1 national best-selling author of Ask

Send us a textRyan Levesque is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.   His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start? What We Discuss with Ryan Levesque: How Choose came about The 4 types of people who start their own business and some examples See which of those types you identify with and some things to watch out for. How do you know if your market is the right size Understanding competition before starting your own business How to find the "green light" market Setting realistic goals for yourself Learning from his mistakes and choosing an evergreen and metronome market Giving up good to go after GREAT Ryan’s book writing process Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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May 24, 2019 • 51min

Matt Pollard The Introvert’s Edge

Send us a textMatthew Pollard is the author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone. He's an incredible sales professional and a fellow introvert. His client list includes multiple Fortune 500 companies. He's one of the top 30 global sales leaders in the world. Today, he talks about how introverts can actually excel in sales through following a process and tapping into the power of telling stories. What We Discuss with Matthew Pollard: Looking up to mentors who attained success against the rules Doing door-to-door sales and getting into the top 20% of his study A journey to find himself and working at a real estate agency Bringing process into sales How an introvert can out-beat an extrovert using process over personality Why you don't say "but" and the process of telling stories Asking structured questions and planning your stories The power of telling stories What introverts can do to excel in sales How to successfully market a book Leveraging LinkedIn to promote your book and ultimately getting on TV Matthew’s book writing process and co-writing it Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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May 14, 2019 • 31min

Alex Barker Indispensable: The Prescription for a Fulfilling Pharmacy Career

Send us a textAlex Barker is the author of Indispensable: The Prescription for a Fulfilling Pharmacy Career. He is an entrepreneur and the founder of The Happy PharmD. Listen to his journey from being a reluctant writer to someone who wishes makes an impact within an industry that surprisingly deals with the consequences of burnout. What We Discuss with Alex Barker: How he got down the pharmacy route Working as a pharmacist but not finding fulfillment Using his creativity to run his blog Focusing on your ONE thing The struggles within the pharmacy industry Why he initially resisted writing a book and how he addressed it Most writers hate to write, but they just want to share their story Alex’s message to aspiring yet reluctant writers Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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May 4, 2019 • 36min

Jill Soley - Start Up Marketing for Non-marketers

Send us a textJill Soley is the author of Beyond Product. She talks about how exceptional founders embrace marketing to create and capture value for their business. She is currently the Head of Product for a startup company Cloverpop, helping companies improve their decision practices. She is the mother of two amazing boys. Beyond Product is a startup marketing book for nonmarketers. It helps startup founders figure out how to take an idea and get it to market successfully. What We Discuss with Jill Soley: Why marketing has to first be understood People don’t realize they’re already doing marketing What marketing is for authors Not all people who bought your book actually read them Why marketing should be a continual stream of messaging How to validate ideas and to let go of them when needed Testing through beta programs and minimum viable product (MVP) The real proof of proving your business Why you shouldn’t necessarily follow what all your competitors are doing Where companies are failing in terms of messaging Jill shares some relevant principles from her book Internal vs external messaging Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Apr 30, 2019 • 47min

Jadah Sellner - Co-Founder of Simple Green Smoothies Reveals her Journey

Send us a textJadah Sellner is the Co-Founder of Simple Green Smoothies. She has an incredible amount of success in growing her Instagram profile with almost 400,000 followers, building a six-figure into a seven-figure business – until she decided to leave. She went on to build her own brand. Today, she talks about some behind-the-scenes of her book writing process. What We Discuss with Jadah Sellner: Setting priorities but also taking action Writing the book for self-transformation first Jadah’s visual mapping process Being in an ideation process while doing her own inner healing Taking imperfect action to get you through inner healing Understanding movement vs momentum How to look at chapters like individual blog titles Getting through the thinking phase of writing your book Writing the book for just that one person Other steps of the book writing process Understanding your writing timeline Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Apr 19, 2019 • 32min

Barbara Hinske Bestselling Author Strikes Movie Deal with Hallmark Channel

Send us a textBarbara Hinske is a successful lawyer and the author of several books including The Rosemont Series. She talks about how self-publishing and marketing her book landed her on the bestselling list – but this requires tenacity and hard work. What We Discuss with Barbara Hinske: What got Barbara into writing The Rosemont Series Barbara’s writing process and hiring a writing coach What keeps her to push forward Traditional vs. self-publishing Marketing her book and how she landed on the bestselling list Writing about going back in time and never running out of ideas Getting over a writer’s block Pushing ahead and reading bad reviews Barbara’s advice to aspiring writers Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

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