Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach
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Apr 11, 2019 • 38min

Cameron Harold Get FREE Publicity

Send us a textCameron Herold is the CEO Whisperer. He is the Founder of COO Alliance, where he helps people, who are 2nd in command, deliver value to the organization. He's the former COO of 1-800-GOT-JUNK? and took that company from $2 million to $106 million in just 6 years. Cameron has written books such as Double Double, Vivid Vision, The Miracle Morning for Entrepreneurs (co-written with Hal Elrod) and Meetings Suck. Today, he talks about his book Free PR: How to Get Chased by the Press without Hiring a PR Firm. What We Discuss with Cameron Herold: What got him to write a book and writing in his voice His book writing process Dealing with academic struggles and insecurity The power of sharing stories The need for transforming today’s traditional education system Cameron’s leap into the entrepreneurial world How to not be stuck in the system The evolution of entrepreneurship The birth of the book Free PR and how it came about The media climate today How you can keep people talking about you Empowering kids to cold call to get over fear and rejection Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Mar 15, 2019 • 46min

Sean Cannell Shares Amazing YouTube Secrets

Send us a textSean Cannell is the co-author of Youtube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer along with Benji Travis. Sean shares some marketing strategies built around building relationships, serving vs selling, and tapping into the power of YouTube through the 7 C’s!   What We Discuss with Michelle Kinsman: The strength and weakness of social media How a book allows you to renew your thinking Sean introduces the power of YouTube marketing The book writing process and building something from scratch The power of framework and breaking it up to what is essential and isn’t Collaboration is not required for growth - find out why! How they’ve formulated the 7 C’s of YouTube success How to use YouTube to get momentum for a book launch Understanding where to post consistent content Content is King – but Marketing is Queen and she runs the household! Debunking some YouTube myths that stop people from getting started Sean shares some YouTube strategies Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Mar 12, 2019 • 44min

Michelle Kinsman - Real World Feminist

Send us a textMichelle Kinsman is the author of Real-World Feminist Handbook: Practical Advice on How to Find, Win & Kick Ass at Your First Job. Michelle and Azul met at Camp GLP, run by Jonathan Fields. Today, she shares with us what got her to write the book, her book writing process, and some marketing strategies she used.   What We Discuss with Michelle Kinsman: The intention of writing a book Getting the attention of women Getting clarity in what you want to do Finding and speaking her voice geared towards women Michelle’s book writing process: not writing things in order and showing up everyday! The transformation Michelle experienced out of writing her book Wanting to create a movement geared towards helping women Dealing with stereotypes – freedom to be the person you are! Breaking down your book into digestible pieces The power of speaking your truth There is only ONE you! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Mar 1, 2019 • 32min

Joe Barnes How to Create an Income Without Working a Boring Job

Send us a textJoe Barnes is the author of Escape the System: The Ultimate Guide to a Life of Freedom and Greatness and How to Create an Income with Working a Boring Job. Today, he talks about his book writing process, what got him to write about escaping the system, staying connected with people, and how to generate income without getting stuck into the system.   What We Discuss with Joe Barnes: Conceiving the idea of writing a book Being stuck in a system and getting out of it Creating revenue streams from writing From self-publishing to traditional publishing Joe’s book writing process Tapping into the power of mentorship His goal of setting a million books in total How to stay connected with people around you How his bubble got burst back in secondary school Returning to politics What goes with getting an advance from a traditional publisher Joe’s message to aspiring writers How to escape the system How to achieve financial freedom in 3 ways   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Feb 24, 2019 • 27min

David Grzybowski Mr. All Around - 041

Send us a textDavid Grzybowski is the author of Mr. All Around, a book about the legendary Philadelphia basketball icon Tom Gola. Today, he talks about how he conceived the idea of writing a book, as well as his book research and writing process. Find out his journey toward accomplishing David’s passion project!   What We Discuss with David Grzybowski: What got him to write a book about Tom Gola His research and book writing process The hardest part he had to do while writing the book His emotions writing a book about Tom and finally seeing his work on the shelf Looking at other books in Barnes and Noble to gain ideas Self-publishing vs traditional publishing Figuring out what worked and what didn’t Dealing with accuracy of facts while doing his research The appreciation for receiving feedback in order for one to grow How David is branding his book The book process can really take some time but just do it! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Feb 20, 2019 • 22min

Suzanne Van Der Veeken The Oceanpreneur - 040

Send us a textSuzanne Van Der Veeken is the author of Ocean Nomad. Her motto is to help people connect to the ocean in a positive way and to be able to connect to a like-minded community. She has been sailing for four years now and continues to find places where she can connect to the sea. She doesn't have a home so wherever she is, she creates a little home until she gets itchy again to move and sail.   What We Discuss with Suzanne Van Der Veeken: Her aha moment! that made her decide to travel on sea What is an ocean nomad? What happens when you’re slow traveling Why the greatest connections happen offline Suzanne describes her Atlantic crossings and how long it takes What her book was about and why she got into writing the book Why she chose the self-publishing route The birth of the Ocean Nomads community The structure of her book and the research and feedback process Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Feb 17, 2019 • 43min

LInda P. Jones - The Wealth Heiress - 039

Send us a textLinda P. Jones is a global wealth mentor and the author of You're Already a Wealth Heiress! Now Think and Act Like One: 6 Practical Steps to Make It a Reality Now. In her book, she explains the six steps to wealth. Today, she talks about a couple of those steps, the importance of transforming to a wealth mindset, the power of finding a mentor, how you can use the wealth formula, and focusing on your spending priorities vs budgeting.   What We Discuss with Linda Jones: The death of her husband as the catalyst to new opportunities Making the right choices with your money Understanding the bubbles and cycles and incorporating that into your investments Why people have this fear of wealth 6 steps to creating wealth Investing in a money engine Reprogramming your subconscious through repetition The power of finding a mentor What if it’s too late? Find out the wealth formula! Do budgets work? Going to your spending priorities instead! When creating a book, be different and create a brand.   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Feb 9, 2019 • 41min

SJ Scott - from Zero to $40,000 in Monthly Sales - 038

Send us a textSJ Scott has written a ton of books including Declutter Your Mind, Habit Stacking, Master Evernote, and Level Up Your Day, just to name a few. Today, we talk about why writers get stuck, the editing process, self-publishing, audiobooks, and some great tips to market your book. What We Discuss with SJ Scott: What keeps writers from writing HIs experience writing his first book and the joy of self-publishing Where authors miss the mark in serving an already existing market Steve's writing habit when working on a new book Dealing with negative feedback SJ's editing process How he determines a book would be successful from a business perspective Learn more about SJ’s co-writing process and research process Things to focus on when getting to market your book Marketing your book through Amazon Marketing Ads and social media How to make sure you don't overstuff the books you write Why you should pay attention to the audiobook market Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Feb 2, 2019 • 41min

Michel Falcon - People First Culture - 037

Send us a textMichel Falcon is the author of People-First Culture. Over the years, he has built his expertise in customer experience, company culture, and employee engagement. His personal purpose is to keep people safe and expresses his strong value for caring about people versus caring about profits. Today, he talks about engaging with your employees, acquiring customers, hiring the right people, and how to develop your brand.   What We Discuss with Michel Falcon: How Michel got the topic for his book Discovering his personal purpose of making people safe What is the partner promise? Breakfast and jam sessions with his teams Removing the divide between personal relationships and commerce Understanding different customer personality types How to find the right people in your team The hardest part of getting the words on the page and how to get over it On customer acquisition and leveraging customer feedback How a brand is developed Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!
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Jan 23, 2019 • 48min

Alexia Vernon Step Into Your Moxie - 036

Send us a textAlexia Vernon is the author of the book, Step into Your Moxie: Amplify Your Voice, Visibility, and Influence in the World. She is also a sought-after speaking and leadership coach to executives, entrepreneurs, media personalities, and changemakers who want to spread their ideas, positively impact people’s lives, grow their businesses, and advance their thought leadership. What We Discuss with Alexia Vernon: What got Alexia to write her book Creating the structure for her book How she got her book published Showing up on the page by writing personal stories How she managed not to have a writer’s block and turn in her manuscript 3 weeks early Getting the book proposal together and finding an agent Being a “bunny” about publishing Why it’s better to write a book first before speaking or presenting How to market your book and some secrets you need to know! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

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