Write • Build • Scale

Philipp Hofmacher, a course creator who turned simple Skillshare beginnings into multiple six-figure revenues. He recalls accidental discovery, low-fi recording setups, and the power of shipping over perfect. The conversation covers rapid growth strategies, platform risk vs owned email lists, and how to choose the right platform and goals before building a course.

Practical answers about growing and monetizing Substack, from publishing cadence to paid formats. Tips for using Notes, collaborations, and LinkedIn to expand reach. Advice on converting subscribers into coaching clients and selling books through newsletters. Guidance on running one publication, balancing free and paid content, and using chat and community tools to deepen engagement.

Benjamin Heese, founder of the Digital Citizen Substack, shares his thrilling journey from having under 2,500 subscribers to becoming a bestseller in just eight months. He discusses his early mistakes, like writing for a broad audience, and the surprising success of basic content. Benjamin reveals his monetization strategies, including a $5,000 coaching offer, and emphasizes the importance of specificity in guides. His mantra? Be impatient with actions but patient with results. A treasure trove of insights for aspiring creators!

In this engaging discussion, Amy Suto, a 4x author and the brains behind the successful Substack 'Make Writing Your Job', reveals how she generated nearly $200K in annual revenue. She emphasizes the importance of solving unique problems and turning subscriptions on from day one. Amy shares insights on marketing creatively, adopting a membership model beyond paywalled articles, and how Substack serves as a platform for freelancers and writers alike. Plus, she tackles the myth of the 'starving artist' and offers strategies for confidently monetizing writing.

Discover the secrets behind building a thriving subscription base with invaluable tips for content creators. Learn why the right mix of free and paid content can boost conversions. Hear how seasonal pillar posts can supercharge growth. The hosts stress the importance of personal connections in an AI-driven world. Insights on treating paid subscriptions as gateways to additional monetization opportunities are shared. Plus, get a sneak peek into the future of Substack as a multimedia powerhouse for creators!

Derek Hughes, founder of The Irresistible Writer, shares insights on monetizing writing via Substack. After losing most of his Medium income, he diversified his revenue streams and reveals how to create personalized AI agents. Derek emphasizes the importance of validating demand before launching large products and discusses the value of low-ticket items as entry points to higher-priced offerings. He believes trust in a saturated market is vital, and he explains how cohorts and tailored products can maximize earnings and retention.

In this week’s episode, I sat down with Corey Fradin, who is the founder of Authrs.io - an agency that ghostwrites, markets, and publishes best-selling books for busy professionals.Interested in Working With Authrs.io? Book a Call Here: https://authrs.io/callInterested in writing for Authrs.io? Reach out to their Director of Fulfillment here: anthony@authrs.io (Experienced writers only.)----🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit----In this value-packed episode, we covered:The biggest mistake first-time authors make (02:16)Why most books only sell a few hundred copies - and how to make sure your book sells more (03:17)How to choose the right book idea (04:10)The real economics of book sales on Amazon (08:12)Self-publishing vs traditional publishing - which one is better? (09:14)Why building an audience first makes traditional publishers almost irrelevant (13:02)How Corey and his co-founder grew Authors.io into a 7-figure business in under 3 years (24:31)And much, much more…

Phil Powis, co-founder of Sacred Business Flow, shares his journey from a high-growth marketing background to aligning business with inner values. Carolina Wilke, also a co-founder, discusses the blend of intuition and strategy in creating heart-led businesses. They explore subconscious patterns that hinder success and the importance of embracing a beginner’s mindset. The Harmony Map, a tool they introduce, balances personal and business needs. Finally, they emphasize the critical role of community and human connection in a tech-driven world.

Explore why mini-courses are the ultimate digital product for creators in 2026. They outperform ebooks and templates by generating passive income and freeing up your time. Learn how they boost customer lifetime value and target specific pain points, making them easy to sell. Plus, they’re quick to build and launch, requiring just a couple of hours of content. With higher completion rates, mini-courses lead to real results and stronger loyalty among customers. Discover how to leverage this powerful tool in your business!

Philipp Hofmacher, a seasoned co-founder and expert in digital products, shares invaluable insights gained from generating six-figure launches. He emphasizes that teaching for free builds trust and can lead to higher sales. The discussion covers the 'seven-hour rule' highlighting how long it takes for potential customers to convert, and why creators often undervalue their knowledge. Philipp advocates for short, actionable mini-courses as they sell better and encourage repeat buyers. He also stresses the importance of validating product demand before development.