Write • Build • Scale 5 Lessons On Building & Selling Digital Products (We Wish We Learned Sooner)
Nov 21, 2025
Philipp Hofmacher, a seasoned co-founder and expert in digital products, shares invaluable insights gained from generating six-figure launches. He emphasizes that teaching for free builds trust and can lead to higher sales. The discussion covers the 'seven-hour rule' highlighting how long it takes for potential customers to convert, and why creators often undervalue their knowledge. Philipp advocates for short, actionable mini-courses as they sell better and encourage repeat buyers. He also stresses the importance of validating product demand before development.
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Build Trust By Teaching For Free
- Teach your best stuff for free to build trust with your audience before selling.
- Use free content to let people experience working with you and shorten the seven-hour trust threshold.
Seven Hours To Become A Buyer
- The "seven-hour rule" means people need about seven hours of your content before considering a purchase.
- Consistent content increases familiarity and trust, which are prerequisites for buying.
Charge For The Shortcut You Lived
- Stop undervaluing your knowledge; package the shortcuts you paid to learn.
- You only need to be a few steps ahead to teach someone effectively and sell a product.