Philipp Hofmacher

Philipp Hofmacher, a seasoned co-founder and expert in digital products, shares invaluable insights gained from generating six-figure launches. He emphasizes that teaching for free builds trust and can lead to higher sales. The discussion covers the 'seven-hour rule' highlighting how long it takes for potential customers to convert, and why creators often undervalue their knowledge. Philipp advocates for short, actionable mini-courses as they sell better and encourage repeat buyers. He also stresses the importance of validating product demand before development.