Write • Build • Scale How Amy Suto Built a 6-Figure-Per-Year Substack Newsletter
Jan 4, 2026
In this engaging discussion, Amy Suto, a 4x author and the brains behind the successful Substack 'Make Writing Your Job', reveals how she generated nearly $200K in annual revenue. She emphasizes the importance of solving unique problems and turning subscriptions on from day one. Amy shares insights on marketing creatively, adopting a membership model beyond paywalled articles, and how Substack serves as a platform for freelancers and writers alike. Plus, she tackles the myth of the 'starving artist' and offers strategies for confidently monetizing writing.
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Build A Paid Offer Around One Unique Problem
- Identify the unique problem you alone can solve for your audience and build offerings around that solution.
- Turn that value into membership features like job boards, classes, and events to justify paid tiers.
Pick Broadcast Or Community Intentionally
- Substack supports two primary models: broadcast (longform solo writing) and community (interactive membership).
- Choose the model that best explains why people will join your publication.
Market On Channels Your Readers Use
- Market where your ideal readers already spend time and adapt formats that perform on those channels.
- Use blogs, LinkedIn, or TikTok as top-of-funnel drivers depending on where your audience is.
