They Don't Teach This in Law School

Send us a textDespite damage from the pandemic, major airlines are seeing big upswings in profit. How is it happening, and how can you swipe their playbook for your practice? Turns out, there are a lot of similarities and big ideas for you! Plus, we dig into a little social media advice to make sure you get the most out of your platform of choice (and that was a secret lesson right there).- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textEvery entrepreneur seeks evolution. You don't want to do the same thing you're doing today three years from now. So how do you ensure both steady and sudden change are part of the plan? Turns out your favorite jelly company may have the answer. Also, let's dig into the wild world of influencer marketing courtesy of the best-known hot sauce company.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textYou've probably heard of the Fear of Missing Out (aka FOMO). Scarcity and urgency can be massive marketing levers for you... and when it's combined with specific triggering language? All bets are off on how big you can go with your messaging! All of that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textFeel like you're still having a tough time hiring? Recent changes in the employee marketplace plus a "will they or won't they" recession status may tilt the situation in your favor. How can you take advantage of it? Listen to this week's episode for advice plus an update on ChatGPT and an interesting use case.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textDid we somehow trick Barbara Corcoran into being on our show? Not quite yet, but we did find seven pieces of advice from the Shark Tank investor and real estate mogul you will enjoy. Also, we get a little silly talking about cookies and office furniture. Basically, it's a punch drunk, near end of the year episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textWhat does it mean when artificial intelligence can produce content 100X faster than a human being... and it actually reads like a human wrote it? What impact does this have on marketing and legal writing? It could be huge! Also, we talk about uncertainty and how to combat it when analyzing data in your law firm.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textThink you can't create luck? Think again! Just follow the "Luck Razor," a concept similar to Occam's and Hanlon's Razors, two famous ideas already capable of improving your odds of success. Plus, there is a formula to follow for building, growing, and repairing trust. All that and more during this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textWhat was the productivity rule championed by Thomas Jefferson, Charles Darwin, Virginia Woolf, and other major figures in art and science? The answer may surprise you... and free you from unnecessary extra hours of low productivity work. Plus, we talk about artificial intelligence winning an art prize and what that means for the future of your law firm's brief writing, contract design, and more!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textNo one expects to suffer from an anti-growth safetyism mentality, but it can creep in, especially in a highly regulated profession. Learn to conquer this instinct to maximize your ability to prosper in any economy! Plus...How to easily write a great headline for your marketingWhat your firm can learn from Bob Iger's return to DisneyWhy disruptors like LegalZoom are actually your best friendAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textIf shame is the ultimate way to stop someone from doing something, status is the ultimate way to get someone to DO something. But how does it work in your marketing? And is it also a poison threatening to destroy you? Plus...Why loss mitigation is a powerful motivatorHow to harness status without feeling like an impostorWhat is persuasion fatigue and why does it kill your holiday buzzAll that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list