They Don't Teach This in Law School

Send us a textWe're coming hot out of the gates with the first episode of the relaunched show! Jan Roos, founder of CaseFuel, brings THE HEAT with an awesome discussion on how firms can get more value from every lead. Listen in as two marketing and conversion nerds talk shop... plus what Jan will bring back from his time living in Barcelona.Welcome back listeners! Lots of good times ahead...- Get your FREE giveaway at Law Firm Alchemy- See the video version on YouTube- Learn more about Jan and CaseFuel

Send us a textWhat's in store for the future of this show? A lot, it turns out!Tune in to this short episode to learn more about what is coming next for "They Don't Teach This in Law School."Also, make sure you get the FREE copywriting course available for a limited time at www.LawFirmAlchemy.com

Send us a textIs this the episode you were asking for? Nope, but we think you're going to enjoy it. Whether you're just starting to think about how to incorporate more fitness into your busy entrepreneurial life or want inspiration to recharge your normal routine, this is the episode for you! Charley and Joe talk exercise and diet, including discussing their own routines and how they make these health practices part of their everyday lives.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textWant your law firm to stand out and lock in all the highest value clients? A little bit of effort on your client experience goes a long way. We have tips and tricks to nail it in this week's episode. Plus, are you getting it wrong with your marketing by not including the prospect's spouse in your message? Big opportunity there!Thanks to Jared S., Brian G., Nivek B., and others for their newest reviews - we appreciate it!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textDespite damage from the pandemic, major airlines are seeing big upswings in profit. How is it happening, and how can you swipe their playbook for your practice? Turns out, there are a lot of similarities and big ideas for you! Plus, we dig into a little social media advice to make sure you get the most out of your platform of choice (and that was a secret lesson right there).- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textEvery entrepreneur seeks evolution. You don't want to do the same thing you're doing today three years from now. So how do you ensure both steady and sudden change are part of the plan? Turns out your favorite jelly company may have the answer. Also, let's dig into the wild world of influencer marketing courtesy of the best-known hot sauce company.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textYou've probably heard of the Fear of Missing Out (aka FOMO). Scarcity and urgency can be massive marketing levers for you... and when it's combined with specific triggering language? All bets are off on how big you can go with your messaging! All of that and more on this week's episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textFeel like you're still having a tough time hiring? Recent changes in the employee marketplace plus a "will they or won't they" recession status may tilt the situation in your favor. How can you take advantage of it? Listen to this week's episode for advice plus an update on ChatGPT and an interesting use case.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textDid we somehow trick Barbara Corcoran into being on our show? Not quite yet, but we did find seven pieces of advice from the Shark Tank investor and real estate mogul you will enjoy. Also, we get a little silly talking about cookies and office furniture. Basically, it's a punch drunk, near end of the year episode!- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list

Send us a textWhat does it mean when artificial intelligence can produce content 100X faster than a human being... and it actually reads like a human wrote it? What impact does this have on marketing and legal writing? It could be huge! Also, we talk about uncertainty and how to combat it when analyzing data in your law firm.- Connect with Charley on LinkedIn- Sign up for the Law Firm Alchemy email list