New startups fail for many reasons. Perhaps the most obvious is they can't get people to pay the necessary price for their products. Madhavan Ramanujam's book Monetizing Innovation, is the foremost guide in the industry for startups who want to make pricing a core part of their success rather than an afterthought. In this interview, Mike Maples Jr of Floodgate talks to Madhavan about the key success factors as well as mistakes to avoid.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

The best startups almost always ride a wave that represents a sea change. Such waves give the founders the power to show up with a radically different idea that changes the subject -- and the future. In this lesson of greatness, Mike Maples Jr talks about how the example of Jerry Yang and David Filo at Yahoo illustrates this perfectly and how you can leverage this insight as a founder seeking your own path to greatness for your startup.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Before Google or Facebook; prior to the days of snapping, tweeting, and texting....Yahoo was the original King of the Internet. But in the early days, Jerry Yang and David Filo weren't sure if it was even a valid business. In this episode, Mike Maples, Jr of Floodgate interviews Jerry Yang about what it was like to learn that what started out as a hobby was destined for business greatness.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Many startup founders would agree that team building is the most important part of startup success. But very few startups actually live it. The founders of Cloudflare offer key lessons in how to start with the right founding team, how to collaborate more effectively, how to design a company culture....and most importantly, how to make hiring the very best your top priority...for real.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Explore the journey of Cloudflare's co-founders in building a better internet, highlighting challenges in fostering collaboration, strategic hiring, and recruiting for startup success. Learn about the genesis of Cloudflare, building a strong team, seizing opportunities, and the importance of aligning business success with a meaningful mission.

Most people think that risk should be avoided. But Vinod Khosla teaches us otherwise...Risk is something people *take* when they create breakthroughs. This lesson of greatness talks about the key frameworks for why this is the case as well as how to take risks intelligently to tilt the odds in your favor.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Vinod Khosla is a Silicon Valley legend, having achieved greatness as a founder with Sun Microsystems and as one of the best venture capitalists of all time. In this episode, Mike Maples, Jr of Floodgate talks to Vinod about why it's wrong for breakthrough builders to play it safe and how to turn the odds in your favor when setting out to build a massive breakthrough.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Startups change the future so they MUST be different, rather than better. Christopher Lochhead shows us how category designers realize that different is believable from a startup, but better is not. Any powerful startup idea pre-supposes an exponentially different future, which means your startup MUST change the way the people think about the future rather than incrementally improve on the products they already use. Different forces a choice rather than a comparison. And different sticks, while better gets lost in the noise. In this lesson of greatness, we cover the specific steps involved in applying category design to your startup. Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Christopher Lochhead is a bestselling author, #1-rated podcaster, and one of the best marketing minds of our time. As one of the co-inventors of category design, Christopher offers valuable insights for startups wanting to stand out in an ever noisier world. In this episode, Mike Maples Jr talks to Christopher Lochhead to clarify what category design is and why it’s vital for founders determined to create something legendary that changes the future. Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.

Many founders claim their startups contain network effects, but many of these claims only scratch the surface. Networks that achieve greatness are designed, with many trade-offs and factors in mind regarding the "nodes," how interactions take place, what causes people to stay engaged, and the types of relationships that get created. Anu Hariharan shows us the specific decisions and trade-offs we can weigh that startups often overlook.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.   Mike's new book Pattern Breakers is available now wherever you buy books.