Contractor Growth Network

The Contractor Growth Network Podcast hosted by Logan Shinholser brings you expert insights and actionable strategies for growing your contracting business. In this episode, Logan shares the top 6 videos that every contracting business needs to have in their marketing arsenal. First, he discusses the importance of sharing your unique story with an "about us" video. This video can help differentiate your business from competitors and connect with potential clients on a personal level. Next, Logan talks about creating a video that showcases your process and what it looks like to work with you. This type of video can help build trust with potential clients by showing them exactly what they can expect when working with your business. Then, he discusses the value of creating a video that answers frequently asked questions. By addressing common concerns upfront, you can help potential clients feel more confident in choosing your business. Logan also talks about the importance of showcasing your work through project profiles, which can be thought of as your own HGTV show. This type of video can help potential clients visualize the type of work you do and the quality of your craftsmanship. Another critical video that Logan recommends is collecting customer testimonials. These videos can help build social proof and credibility for your business, and they can be a powerful tool in convincing potential clients to choose your business. Finally, Logan recommends creating a "meet the team" video that spotlights your employees. This type of video can help potential clients connect with the people who will be working on their projects, and it can help build a sense of trust and familiarity with your business. Overall, if you're a contractor looking to grow your business, this episode of the Contractor Growth Network Podcast is a must-listen. Tune in to learn how to create these essential videos for your business and take your marketing to the next level.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser, where we discuss strategies and tips to help contractors grow their businesses. In this episode, we'll be diving into the topic of using content to make selling easier. Today we wwill be sharing insights on how to use assignment selling and content to nurture prospects, follow up, and be more transparent about what it's like to work with you. By using assignment selling, you can position yourself as an expert in your field and build trust with potential customers. Sending relevant and informative content can also help you to stay top of mind with prospects and move them further down the sales funnel. Whether you're just starting out or looking to improve your existing sales process, this episode is packed with actionable insights to help you close more deals. Tune in to the Contractor Growth Network Podcast to learn more about using content to make selling easier.   Visit our website! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we provide insights and strategies to help contractors grow their businesses. In this episode, we're going to dive into the topic of building your brand for your contracting business. We'll start by discussing what a brand is and why it's important for your business. Then we'll move on to the various ways you can build your brand, such as through social media, door hangers, yard signs, direct mail, and truck wraps. We'll talk about the importance of social media for contractors and how you can use it to showcase your work, connect with potential clients, and build your brand online. We'll also touch on the benefits of using more traditional marketing methods, such as door hangers and yard signs, to reach potential clients in your local community. Next, we'll discuss the power of direct mail and how you can use it to target specific neighborhoods and demographics. Finally, we'll talk about truck wraps and how they can turn your company vehicle into a mobile billboard, promoting your brand wherever you go. Tune in to this episode to learn valuable insights and strategies for building your brand as a contractor. Whether you're just starting out or looking to take your business to the next level, this episode is packed with actionable tips that you can implement right away.   Visit our website: www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors and home service businesses grow their companies and achieve their goals. In this episode, we'll be discussing the importance of setting up your Google Business Profile. Your Google Business Profile is a critical component of your online presence, as it helps potential customers find and learn about your business. By setting up your profile, you can increase your visibility in Google search results, improve your online reputation, and ultimately attract more customers. During this episode, we'll walk you through the process of setting up your Google Business Profile, from choosing the right categories to optimizing your profile with photos and reviews. We'll also share tips for managing your profile and responding to customer feedback. Whether you're a new business just getting started or an established contractor looking to improve your online presence, this episode is a must-listen. So, grab a notebook and pen, and let's dive into the world of Google Business Profiles!   Visit our website: www.contractorgrowthnetwork.com

On today's podcast Logan Shinholser walks through three things that your website needs to do It needs to get prospects emotionally bought into your services It needs to get your prospects bought into working with your company It needs to prequalify those prospects to make sure they're a good fit Visit our website for more information! www.contractorgrowthnetwork.com

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses through expert insights and practical strategies. In this episode, our host Logan Shinholser will discuss the critical role your website plays in the foundation of your marketing efforts. Your website is the gateway to your business and often the first point of contact for potential customers. It's where you bring them into your world and convince them to buy into your services and your company. Logan will explore the key elements of an effective website, including how to create compelling content, optimize for search engines, and showcase your expertise. Whether you're just starting out or looking to improve your existing website, this episode will provide valuable insights and actionable tips to help you stand out in a crowded marketplace and drive growth for your business. So join us as we dive into the importance of understanding the role of your website in contractor marketing.   Visit our website! www.contractorgrowthnetwork.com    

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the three types of contractors and how they can impact your contracting business. We discuss the first type of contractor, who offers low prices but also provides a low customer experience. We explore the potential pitfalls of this approach, including attracting price-sensitive customers who may not value the quality of your work. Next, we delve into the second type of contractor, who offers average prices and an average experience. We discuss the challenges of standing out in a crowded marketplace and the importance of differentiating yourself from the competition. Finally, we explore the third type of contractor, who offers high-end prices and a high-end experience. We discuss the benefits of positioning yourself as a premium service provider and the potential advantages of focusing on quality over quantity. Whether you're a new contractor or a seasoned professional, understanding the different types of contractors and how they impact your business can be a valuable tool for success. Tune in to the Contractor Growth Network Podcast to learn more.   Visit our website: www.contractorgrowthnetwork.com 

SALES EQUATION: (levels of pain) x (trust you can solve problem) -------------------------------------------- (discomfort) x (time it will take to solve problem) x (price) = Likelihood they'll buy    Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business. The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services. Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services. Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore how to take your contracting business to the next level by focusing on three critical areas: being the part, looking the part, and attracting the part. First, we discuss how important it is to be able to do the work your clients want. We explore what it means to truly understand your clients' needs and how you can position yourself as the go-to contractor for the services they require. Next, we delve into the importance of looking the part. We discuss how crucial it is to showcase your work and make sure it appears high-end and professional. We explore the benefits of investing in high-quality photography, marketing materials, and branding. Finally, we explore how to attract the part. We discuss the power of leveraging your brand to get in front of your ideal clients. We explore strategies for building a strong online presence, developing targeted marketing campaigns, and establishing relationships with referral partners. Whether you're just starting out or looking to take your contracting business to the next level, this episode is packed with practical tips and insights to help you succeed. Tune in to the Contractor Growth Network Podcast to learn more.   Visit our website: www.contractorgrowthnetwork.com 

Welcome to the Contractor Growth Network podcast, where we help contractors grow their businesses and achieve their goals. In this episode, we're excited to bring you a behind-the-scenes look at Ranney Blair, a $4M remodeling company with our special guests, Peter Ranney and Scott Blair. Peter and Scott will take us through their journey in the construction industry, sharing insights on how they got started and the challenges they faced along the way. We'll discuss the strategies they used to grow their business, including what worked and what didn't, and the lessons they learned from those experiences. Throughout the conversation, we'll explore the various challenges that contractors face when growing their businesses, such as managing cash flow, hiring and training employees, and scaling operations. Peter and Scott will share their perspective on how to overcome these obstacles and offer valuable advice for businesses looking to take their operations to the next level. Finally, we'll wrap up the episode by asking our guests to share their biggest piece of advice for businesses that are smaller than Ranney Blair. Whether you're just starting out or looking to scale your existing business, you won't want to miss this valuable conversation. So sit back, relax, and join us for this insightful episode of the Contractor Growth Network podcast, as we go behind the scenes of Ranney Blair, a $4M remodeling company.   If you want to learn more, check out our website: www.contractorgrowthnetwork.com