This week Cut The Crap Podcast features the marketing book, 'Made to Stick." Some ideas are “stick-worthy” while others are not and the traditional advice to make ideas stick, such as knowing your audience, making eye contact, practice, and repetition, tends to have limited effectiveness. In Made to Stick, authors Chip and Dan Heath argue that people remember ideas that contain a simple, proverb-like message, are unexpected, are concrete in description, credible in nature, evoke emotion, or are presented as stories. These Six Principles of Sticky Ideas, compacted into the acronym SUCCESs, serve as a blueprint for making ideas and messages more effective and memorable. There were 7 Golden Nuggets taken from 'Made to Stick' ----------- Cut the Crap Podcast Stakeholders SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order!   Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net for a free SEO report about your website! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the marketing book, 'The Tipping Point." The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.” There were 4 Golden Nuggets taken from 'The Tipping Point!' ----------- Cut the Crap Podcast Stakeholders SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order!   Modern Earth Web Design does much more than custom web design! No matter what your business - association - organization may need in terms of improving your online presence, Modern Earth Web Design can help by providing affordable marketing solutions. Go to http://www.ModernEarth.net for a free SEO report about your website! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the marketing book, 'The 22 Immutable Laws of Marketing." There are laws of nature, so why shouldn't there be laws of marketing? In The 22 Immutable Laws of Marketing, Al Ries and Jack Trout offer a collection of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. There were 17 Golden Nuggets taken from 'The 22 Immutable Laws of Marketing!' ----------- Cut the Crap Podcast Stakeholder SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the management book, 'Quality is Free." This is a book about doing things right in the first place so you won't have to pay to fix them or do them over. Whether you manage department or run your own small business, applying this simple principle of quality control will boost your profits and your career. There were 2 Golden Nuggets taken from 'Quality is Free!' ----------- Cut the Crap Podcast Sponsor SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! ----------- Go to CutTheCrapPodcast.com and signup to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the innovation book, 'The Lean Startup." Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new innovations are launched.  Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. There were 5 Golden Nuggets taken from 'The Lean Startup!' ----------- Cut the Crap Podcast Sponsor SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! ----------- Go to CutTheCrapPodcast.com and signup to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the management book, 'Essentialism." Essentialism, by Greg McKeown is about applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. There were 5 Golden Nuggets taken from 'Essentialism!' ----------- Cut the Crap Podcast Sponsor SierraSil Health was founded in 2003 to market SierraSil®, a clinically tested and shown, safe and effective mineral supplement. The company is committed to providing exceptional customer service, to being ethical in all relationships, and to supporting all health claims with real science.  Go to http://www.sierrasil.com/ and enter the coupon code CUTTHECRAP for 15% off your order! ----------- Go to CutTheCrapPodcast.com and signup to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the management book, 'Eat That Frog." Brian Tracy explains in Eat That Frog!, that options abound in life, but so does procrastination. People simply cannot do everything they need or want to do. Instead of attempting to complete everything, productive people select the most important things and prioritize them. Mark Twain said that if people eat frogs first thing in the morning, it will be the worst thing they do all day. There were 4 Golden Nuggets taken from 'Eat That Frog!' Go to CutTheCrapPodcast.com and sign up to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the strategy/innovation book, 'The Attacker's Advantage." The Attacker's Advantage, by Ram Charan, is a book that will teach you what skills are needed to be able to spot the disruption that is coming in your industry, and what you can do to take advantage of these changes to win! There were 6 Golden Nuggets taken from 'The Attacker's Advantage'. Go to CutTheCrapPodcast.com and sign up to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the classic book, 'How to Win Friends and Influence People." How to Win Friends and Influence people, by Dale Carnegie, is a book that will teach you exactly what the title says. Using a combination of strategies and advice, Carnegie teaches you how to become someone of influence by understanding human nature and ways to appeal to our best sides to win! There were 14 Golden Nuggets taken from 'How to Win Friends and Influence People'. Go to CutTheCrapPodcast.com and sign up to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the marketing book, 'The Thank You Economy." The Thank You Economy, by Gary Vaynerchuk, encourages executives, marketers, sales professionals, and entrepreneurs to rethink how they use social media and challenges many of the beliefs we have about using certain platforms. This book was directly responsible for TWO innovations that I am now running with, so I hope you are able to take something incredibly insightful from it as well! There were 4 Golden Nuggets taken from 'The Thank You Economy'. Go to CutTheCrapPodcast.com and sign up to receive Mind Maps from each episode that will highlight all of the golden nuggets shared that week in the podcast. Hosted on Acast. See acast.com/privacy for more information.