Wisking it all
Angelo Esposito
Welcome to Wisking it all, where we interview hospitality professionals who put everything on the line to do what they do, and we try to understand how and why?
Contrary to most businesses the hospitality business is mainly made up of people who are passionate about their trade. Not many people go into it for the money but go into it for the passion of delivering a unique customer experience.
Contrary to most businesses the hospitality business is mainly made up of people who are passionate about their trade. Not many people go into it for the money but go into it for the passion of delivering a unique customer experience.
Episodes
Mentioned books
Oct 10, 2023 • 57min
S2E8 - The Clean Eatz Journey to 100 Locations with Co-founder Evonne Varady
Episode Notes
In this captivating episode, we explore the impressive journey of Clean Eatz, starting as a single outlet and growing to a remarkable 100 locations. Co-founder Evonne Varady shares insights about the brand's values, initial challenges, and pivotal moments that fueled its expansion. Clean Eatz's unique five-revenue stream model has not only transformed the industry but also earned them a spot in the Top 50 fastest-growing small franchise concepts recognized by Restaurant News Magazine.
However, Clean Eatz is more than just a franchise; it's a mission. Rooted in a sincere desire to 'Change Lives,' Clean Eatz is dedicated to offering clean, balanced food, along with educational insights and motivational support tailored to diverse lifestyles. Their approach goes beyond the ordinary, fostering a community where personal growth and nutritional well-being go hand in hand.
This episode delves into how personal wellness, passion, and entrepreneurship intersect in Clean Eatz's story. From its inception to reshaping the landscape of health and business, Clean Eatz has redefined success one meal and one franchise at a time.

Sep 26, 2023 • 40min
S2E7 - How Tiny Mile's Robots Are Changing Local Delivery
Episode Notes
Tiny Mile is a last-mile delivery company that uses robots to deliver food from restaurants to customers. The robots are fully autonomous and can navigate the streets on their own. The company's business model is based on advertising, with advertisers paying to have their logos and messages displayed on the robots. Tiny Mile has seen success in Miami, with hundreds of robots roaming the streets and delivering food. The robots have become a viral sensation, with people taking pictures and videos of them and sharing them on social media. The company aims to expand to other cities and increase the capabilities of their robots.
Takeaways
Tiny Mile is a last-mile delivery company that uses autonomous robots to deliver food from restaurants to customers.
The robots have become a viral sensation, with people taking pictures and videos of them and sharing them on social media.
The company's business model is based on advertising, with advertisers paying to have their logos and messages displayed on the robots.
Tiny Mile aims to expand to other cities and increase the capabilities of their robots.
Timestamps
00:00 Autonomous vehicle engineer reflects on industry challenges.
03:47 Slow progress in technology deployment for safety.
08:19 Planned move backfires, ends up homeless briefly.
12:17 Started with RC car, built remote control.
14:39 Unemotional attitude leads to disposing sentimental items.
19:01 Robot's magnetism attracts people to innovative ideas.
23:00 Robots leave and return from central hub.
23:47 Curious about unexpected challenges in building robotics.
27:10 Logistics of last mile delivery in Miami.
31:31 Improved object transportation enables new business opportunities.
34:29 Efficiency in food production saves time.
38:14 - Learn more about Tiny Mile.
Sep 19, 2023 • 56min
S2E6 - Ritual's CEO Ray Reddy Discusses the Future of Restaurant Takeout and Delivery
Episode Notes
Ritual is an order-ahead app that allows busy office workers to place food orders and skip the line. The app expanded beyond offices and is now available in multiple cities and countries. Ray Reddy, the CEO and co-founder of Ritual, previously built a company in the commerce space that was acquired by Google. He saw the opportunity for local businesses to go online and wanted to help them embrace digital tools. Ritual focused on becoming the app for a neighborhood, aiming for high opt-in rates from restaurants. They also positioned themselves as partners rather than competitors to restaurants, offering a commission-free model for onboarding customers onto their platform. The name Ritual was chosen to reflect the idea of making the app part of someone's everyday life. The conversation explores the challenges and future of the food delivery industry, with a focus on the role of third-party platforms like Ritual. The main themes include the importance of consistent pricing, the dominance of in-store pickup, the limitations of delivery, and the need for a solution that balances control and profitability for restaurants. The conversation also touches on the impact of COVID-19 on the industry and the strategies employed by Ritual to navigate the crisis. The future of Ritual involves solving the problem of fragmented and disjointed experiences for customers while retaining control and profitability for restaurants.
Takeaways
Ritual is an order-ahead app that started as a solution for busy office workers and expanded to serve a wider audience.
The CEO and co-founder of Ritual, Ray Reddy, saw the opportunity for local businesses to embrace digital tools and wanted to help level the playing field.
Ritual focused on becoming the app for a neighborhood, aiming for high opt-in rates from restaurants.
They positioned themselves as partners to restaurants, offering a commission-free model for onboarding customers onto their platform. Consistent pricing is crucial in the food delivery industry to build trust and avoid customer distrust.
In-store pickup remains the dominant method of food ordering due to its lower cost compared to delivery.
The future growth of the food delivery industry depends on finding a solution that balances control and profitability for restaurants while providing a seamless customer experience.
The COVID-19 pandemic had a significant impact on the industry, forcing companies like Ritual to adapt and find new ways to support their customers.
Ritual aims to solve the problem of fragmented and disjointed experiences in the industry by creating a solution that benefits both restaurants and customers.
Timestamps
00:00 Restaurants use digital platforms to solve problems.
04:51 Passion-driven entrepreneur starts businesses with conviction.
07:35 Big chains invest in technology for efficiency.
13:13 Approaching growth differently, focusing on neighborhood reach.
17:03 Encouraging restaurants to embrace digital transactions and marketing.
19:10 Names grow on things, including companies.
24:15 High labor costs justify high delivery commissions.
27:08 Restaurants passing delivery costs to consumers, consequences.
29:39 E-commerce growth challenges and distribution differences.
34:39 Challenging to target specific city districts online.
35:30 Adapted growth strategies, customer focus, efficient market targeting.
40:11 Challenges of navigating office changes and technology.
42:25 Entrepreneurs struggling with COVID impact on businesses.
48:40 Uncertain and unstable times, struggle to plan.
52:29 Consumers value convenience and cohesive experiences.
54:20 Restaurants face challenges with control and profitability.
Sep 12, 2023 • 49min
S2E5 - What's the Secret Behind Capriotti's 300% Annual Growth? David Bloom Reveals
Episode Notes
Join us for an insightful episode as we dive into the world of franchise success with David Bloom, the Chief Development and Growth Officer for Capriotti's and Wing Zone. David's expertise has been instrumental in the remarkable growth of these renowned fast-casual restaurant brands.
Capriotti's, famous for its exceptional sandwiches and quality, has seen a phenomenal 300% increase in its annual growth rate under David's leadership. In this episode, he shares valuable insights into the strategies that have propelled these brands to success, addressing both national and international demand for their products.
Tune in to discover the secrets behind franchise success, gain valuable industry knowledge, and explore the fascinating journey of these iconic brands. David Bloom's wisdom is a must-listen for anyone interested in franchising and restaurant development.
Subscribe to our YouTube channel to catch all the visual highlights and exclusive content related to this episode. Ready to be at the forefront of industry transformation? Don't miss this episode with David Bloom, exclusively on the WISKING IT ALL Podcast. Stay tuned for a conversation that will leave you hungry for more knowledge!
To learn more about David Bloom: https://www.linkedin.com/in/david-blo...
To learn more about Capriotti's Sandwich Shop: http://www.ownacapriottis.com/
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Sep 5, 2023 • 36min
S2E4 - From Multiple Apps to One Screen: Cuboh's Answer to 3rd-Party Delivery Apps
Episode Notes
In the bustling world of online food ordering, convenience is king. For many of us, the luxury of tapping a few buttons on our phones and having a meal delivered straight to our doorsteps is now a staple of modern living. Apps like Skip the Dishes, GrubHub, and DoorDash, have transformed the food delivery landscape and posed an operational challenge for restaurants juggling multiple platforms. Enter Cuboh.
Join us today as we sit down with Juan Orrego, the Co-Founder & CEO of Cuboh, a revolutionary platform turning the tables on the digital dining scene. With a mission to declutter the restaurant counter, Cuboh consolidates the myriad of ordering tablets into a single device—no more jumping between devices to manage 86ing, refunds, upcharges, or prep times. And the magic doesn’t stop there. With real-time order punching straight into your POS, Cuboh ensures smooth sailing for restaurant operations, letting staff redirect their focus where it truly matters: the customer experience.
Get an insider's look at how Cuboh is reshaping the restaurant industry, the challenges they've faced, and their vision for the future of food tech. Whether you're a foodie, restaurateur, or tech enthusiast, this episode has a slice of something for everyone. Don't miss out!
Subscribe to our YouTube channel to catch all the visual highlights and exclusive content related to this episode. Ready to be at the forefront of industry transformation? Don't miss this episode with Juan Orrego, exclusively on the WISKING IT ALL Podcast. Stay tuned for a conversation that will leave you hungry for more knowledge!
To learn more about Juan Orrego:
https://www.linkedin.com/in/juan-orrego
To learn more about Cuboh:
https://www.cuboh.com/
FOLLOW US ON FACEBOOK:
https://www.facebook.com/WiskApp/
FOLLOW US ON INSTAGRAM:
https://www.instagram.com/wisk.ai/
FOLLOW US ON LINKEDIN:
https://www.linkedin.com/company/wisk/

Aug 29, 2023 • 40min
S2E3 - Shawn P. Walchef's Digital Hospitality Story: How to Reach 25 Million Views
Episode Notes
Welcome to the WISKING IT ALL Podcast! Join us as we chat with the remarkable Shawn P. Walchef, the founder of Cali BBQ Media. With a knack for Smartphone Storytelling and Digital Hospitality, Shawn helps brands and leaders thrive in the Business Creator Economy.
In 2008, Shawn kickstarted the immensely successful Cali BBQ restaurant venture, amassing over $35 million in revenue across multiple San Diego locations. His impact goes beyond food – Shawn's weekly video series, "Restaurant Influencers," produced by Cali BBQ Media and published by Entrepreneur Media, has reached 25 million viewers.
Tune in to gain exclusive insights from a trailblazer who has redefined how we approach business, storytelling, and hospitality in the digital age. Get ready to embark on a captivating conversation with Shawn P. Walchef that might change how you view the world of business and creativity.
Subscribe to our YouTube channel to catch all the visual highlights and exclusive content related to this episode. Ready to be at the forefront of industry transformation? Don't miss this episode with Shawn P. Walchef, exclusively on the WISKING IT ALL Podcast. Stay tuned for a conversation that will leave you hungry for more knowledge!
To learn more about Shawn P. Walchef: https://www.linkedin.com/in/shawnpwalchef
To learn more about Cali BBQ Media: https://content.calibbq.media/
FOLLOW US ON FACEBOOK: https://www.facebook.com/WiskApp/
FOLLOW US ON INSTAGRAM: https://www.instagram.com/wisk.ai/
FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/wisk/
Aug 22, 2023 • 50min
S2E2 - Elevating QSRs: CEO David Nadezhdin's Take on Quick Service POS
Episode Notes
In this episode of "Wisking It All," we're thrilled to host David Nadezhdin, CEO of MYR POS. Launched in 2016, MYR POS is a revolutionary cloud-based Point of Sale system designed for quick-service and takeaway restaurants. It's the first POS to seamlessly connect mobile, online, and in-person orders, streamlining the order entry process for speed and efficiency.
MYR POS's iOS platform is a game-changer, offering swift and robust order management, particularly for restaurants with queues. Its innovative omnichannel approach empowers restaurants to take control of their POS system from anywhere, ensuring they never miss an order regardless of the source. This strategy prevents customer loss during busy periods and drives increased revenue.
Join us in exploring the insights and inspiration behind MYR POS with CEO David Nadezhdin. Discover how this system is reshaping restaurant operations, enhancing customer experiences, and embracing the demands of the digital age. Whether you're a culinary entrepreneur or tech enthusiast, this episode dives into the fusion of technology and dining in today's ever-evolving landscape.
Subscribe to our Youtube channel to catch all the visual highlights and exclusive content related to this episode. Ready to be at the forefront of industry transformation? Don't miss this episode with David Nadezhdin, exclusively on the Wisking It All Podcast. Subscribe now and stay tuned for a conversation that's bound to leave you hungry for more knowledge!
To learn more about David Nadezhdin: https://www.linkedin.com/in/david-nadezhdin-92b6761b/
To learn more about Tablz: https://www.myr.io/en/
FOLLOW US ON FACEBOOK: https://www.facebook.com/WiskApp/
FOLLOW US ON INSTAGRAM: https://www.instagram.com/wisk.ai/
FOLLOW US ON LINKEDIN: https://www.linkedin.com/company/wisk/
Aug 14, 2023 • 42min
S2E1 - Revolutionizing Restaurant Reservations with Tablz CEO Frazer Nagy
Episode Notes
In the latest episode of the "Wisking It All Podcast," the future of restaurant guest services is brought to the spotlight with an exclusive conversation between Angelo Esposito and Frazer Nagy, the dynamic CEO of Tablz. Tablz, an innovative player in the hospitality sector, is transforming the way restaurants enhance guest experiences, with a special focus on their premium clientele.
Among its pioneering features, the most notable is the groundbreaking profit share model, which introduces an unprecedented zero-cost revenue stream, thus setting a new benchmark for the industry. At the heart of Tablz's meteoric success is a seamless amalgamation of cutting-edge technology and genuine hospitality.
For enthusiasts keen on visual content, the podcast's YouTube channel offers a richer dive into the topic. As the hospitality industry stands on the cusp of a transformative era, conversations like these on "Wisking It All Podcast" ensure listeners are always ahead of the curve.
Youtube link: https://www.youtube.com/watch?v=NrG5sIgCaEw&t=302s
Linkedin: https://www.linkedin.com/in/frazer-nagy-90902756/
Website: https://www.tablz.com/

Apr 6, 2021 • 31min
S1E10 - Being an industry multipotentialite with Teresa Cesario
Episode Note
Teresa has been an enthusiastic maven of the Food & Beverage industry for over 12 years. A highly creative individual who values personal growth and team success. Bringing passion and enthusiasm to the workplace, coupled with fresh, innovative mindfulness ideas, and recognized nationally for producing impactful training seminars and innovative cocktail programming. Teresa has bridged the gap between "Spirits and Spirits" with her thoughtful "Cocktails and Consciousness" seminars and improv for the bartender programs. Teresa has spent six years as a Brand Marketer with Pernod Ricard. When she’s not wearing her Spirits hat, she can be found performing with Dr. Bruce Carter and finishing her debut musical.
Takeaways
Passion is a key driver in the hospitality industry, and finding mentors can greatly contribute to career growth and success.
Adaptability and creativity are crucial in navigating the challenges and changes in the industry, such as the shift to off-premise activities during the pandemic.
Building strong relationships and connections with colleagues and industry professionals is essential for personal and professional development.
Having a positive attitude and being willing to take on any task, no matter how small, can make a significant impact in the workplace.
Enjoying the journey and finding joy in the work you do is essential for long-term success and fulfillment in the hospitality industry.****
Timestamps
00:00 Introduction and Passion for Hospitality
05:13 Transition to Bacardi and Mentors in the Industry
15:31 Importance of Positive Attitude and Building Relationships
25:40 Adapting to Off-Premise Activities during the Pandemic
30:14 Last Day on Earth: Favorite Drink and Meal
Linkedin : https://www.linkedin.com/in/teresa-cesario-8a22b513/
Instagram: https://www.instagram.com/teresacesario/
www.TeresaCesario.com

Feb 9, 2021 • 29min
S1E9 - From Top Chef to owning multiple restaurants with Jeff McInnis
Episode Note
Jeff McInnis, a renowned chef, shares his journey in the hospitality industry and his experiences opening multiple restaurants. He emphasizes the importance of passion and hard work in the industry. McInnis also discusses the role of culinary school and formal education in the field. He provides insights on handling food waste and the operational side of running a restaurant. McInnis talks about his various restaurant ventures, including Yardbird, Root and Bone, and Stiltsville Fish Bar. He also discusses the impact of COVID-19 on the industry and the future of dining.
Takeaways
Passion and hard work are essential in the hospitality industry.
Culinary school can be beneficial, but it is not necessary for success.
Managing food waste and operational aspects like inventory and costing are crucial for running a successful restaurant.
Opening restaurants in smaller cities and suburbs can be a viable option.
The COVID-19 pandemic has had a significant impact on the restaurant industry.
Dim sum and wine would be Jeff McInnis' go-to dish and drink on his last day.
Timestamps
00:00 Introduction to the Podcast and Guest
06:02 The Role of Culinary School and Formal Education
10:03 Learning the Operational Side of the Business
26:11 The Impact of COVID-19 on the Restaurant Industry
Learn more about Jeff McInnis
https://www.starchefs.com/cook/chefs/bio/jeff-mcinnis
https://www.instagram.com/chefmcinnis/
Learn more about his venues:
https://www.rootnboneindy.com/
https://stiltsvillefishbar.com/
https://mitaliakitchen.com/
https://www.instagram.com/rootscoastalkitchen
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Join us every Tuesday as we interview the best hospitality professionals from around the world to find out what they do, and why they succeed.
FOLLOW US ON FACEBOOK: https://www.facebook.com/WiskApp/
FOLLOW US ON INSTAGRAM: https://www.instagram.com/wisk.ai/
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