Episode Note:

Tuan Lee, Co-founder of Vervet, a craft cocktail bar in a can, shares his journey and the unique offerings of his brand. He discusses the inspiration behind Vervet, which is to bring the craft cocktail ethos and quality ingredients to the ready-to-drink cocktail space. Tuan talks about the different flavors Vervet offers, such as the Angelicano, Pale Mary, Tiki Tea, and Sundowner, and how they are made with fresh, locally sourced ingredients. He also discusses the challenges of distributing and selling cocktails in a can, as well as the future of the industry.

Takeaways

• Vervet aims to bring the craft cocktail ethos and quality ingredients to the ready-to-drink cocktail space.
• Their flavors, such as Angelicano, Pale Mary, Tiki Tea, and Sundowner, are made with fresh, locally sourced ingredients.
• Distributing and selling cocktails in a can can be challenging due to varying compliance laws and regulations.
• The future of the industry looks promising, with an increasing demand for high-quality ready-to-drink cocktails and a growing variety of options.

Timestamps

00:00 Introduction to Wisking It All and Vervet 08:21 The Rise of Craft Cocktail Bartenders and the Ready-to-Drink Cocktail Space 14:27 Differentiating Vervet: Fresh Ingredients and Creativity 26:25 Lessons Learned: Packaging Challenges and Best Practices 31:01 The Vision for Vervet: Making Quality Cocktails Accessible

Learn more about the guest:

Tuan Lee: https://www.linkedin.com/in/tuanvanlee/ Vervet: Website: https://drinkvervet.com/ Instagram: https://www.instagram.com/drinkvervet Facebook: https://www.facebook.com/drinkvervet/

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