Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Jun 11, 2021 • 27min
92: Increasing SQLs by 142% (w/ Marc Thomas, Powered by Search)
In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he, as the only marketing hire, drove the strategy that led to an increase in Sales Qualified Leads by 142% quarter-over-quarter.
Jun 4, 2021 • 23min
91: Reducing Revenue Churn Rate by 12% (w/ Logan Lyles, Sweet Fish Media)
In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.
May 28, 2021 • 25min
90: Improving Clients' Goal Conversion Rates 77% (w/ Frank Isca, the Weidert Group)
Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill podcast to discuss how they improved one key metric for their client: Goal conversion rate.
May 21, 2021 • 24min
89: Growing Active Audience Rate by 17% (w/ Mike Donnelly, Seventh Sense)
In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.
May 14, 2021 • 20min
88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)
Recently, Robbie Richards, director of SEO at Virayo Marketing sat down with John Bonini for an episode of the Metrics & Chill podcast. Richards discussed how they helped a client generate quality traffic that converts--yielding an increase in trial signups by 70%.
May 7, 2021 • 22min
87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)
In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.
Apr 30, 2021 • 21min
86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)
In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.
Apr 23, 2021 • 26min
85: Boosting MRR by 20% (w/ Ramli John, ProductLed)
In this episode of Metrics & Chill, Ramli John, Manager Director at ProductLed, talked about how the company took advantage of one often overlooked metric to increase MRR for clients - activation.
Apr 16, 2021 • 31min
84: Growing Revenue Per Customer by 400% (w/ Patrick Campbell, ProfitWell)
In this episode of Metrics & Chill, learn how Patrick Campbell, Founder & CEO of ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.
Apr 9, 2021 • 32min
83: Reducing Time to Conversion by 50% (w/ Tommy Walker, WalkerBots Content Studios)
In this episode of Metrics & Chill, Tommy Walker, founder of WalkerBots Content Studios, talked about how they approach one often overlooked metric they believe is crucial for content marketing success: Return visitors.
