Metrics & Chill - Predictable Growth for B2B cover image

Metrics & Chill - Predictable Growth for B2B

79: Increasing Product Signups by 30% (w/ Ben Sailer, CoSchedule)

Mar 12, 2021
24:27
In this episode of Metrics & Chill, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule refocused their content strategy on driving trials and product signups, instead of just traffic.

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