Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Latest episodes
Jul 2, 2021 • 27min
95: Increasing % of Client Goals Achieved (w/ Jonathan Dane, KlientBoost)
In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.
Jun 25, 2021 • 26min
94: Reducing Customer Service Response Time by 90% (w/ Databox)
In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time from more than 3 hours to just 17 minutes. Learn what the team did, how they did it, and measures that have been implemented to ensure this success is long-term and sustainable.
Jun 18, 2021 • 33min
93: Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing
In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.
Jun 11, 2021 • 27min
92: Increasing SQLs by 142% (w/ Marc Thomas, Powered by Search)
In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he, as the only marketing hire, drove the strategy that led to an increase in Sales Qualified Leads by 142% quarter-over-quarter.
Jun 4, 2021 • 23min
91: Reducing Revenue Churn Rate by 12% (w/ Logan Lyles, Sweet Fish Media)
In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.
May 28, 2021 • 25min
90: Improving Clients' Goal Conversion Rates 77% (w/ Frank Isca, the Weidert Group)
Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill podcast to discuss how they improved one key metric for their client: Goal conversion rate.
May 21, 2021 • 24min
89: Growing Active Audience Rate by 17% (w/ Mike Donnelly, Seventh Sense)
In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.
May 14, 2021 • 20min
88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)
Recently, Robbie Richards, director of SEO at Virayo Marketing sat down with John Bonini for an episode of the Metrics & Chill podcast. Richards discussed how they helped a client generate quality traffic that converts--yielding an increase in trial signups by 70%.
May 7, 2021 • 22min
87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)
In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.
Apr 30, 2021 • 21min
86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)
In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.
