

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Dec 27, 2024 • 46min
E465:🎙️ENSURING YOUR WEB CONTENT IS SEEN BY REAL PEOPLE | RICH KAHN - ANURA | THE ECOMMERCE EDGE Podcast
💡Rich (https://www.linkedin.com/in/richkahn) is the Co-Founder & CEO of Anura - https://www.anura.io
💡Anura is an anti-fraud platform for web and eCommerce
💡Anura protects your web assets by eliminating bots, malware, and human fraud, ensuring your content is seen by real people
💡Anura’s accuracy, thoroughness, and analytics are unmatched in the industry
💡In this episode, Jason & Rich discuss just how widespread web-fraud/traffic fraud is, why it matters and how brands and creators can protect themselves against this fraud
Enjoy!

Dec 25, 2024 • 46min
E464:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 3 OF 4 | B2B COMMERCE CORNER #83 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!

Dec 23, 2024 • 50min
E463:🎓HOW TO BREAK FREE BY EMBRACING WORK FLEXIBILITY AND FINANCIAL FREEDOM | MENTORING MOMENTS #114 | JASON GUESTS ON THE ADVENTURE PODCAST
🎓In this special edition of Mentoring Moments, Jason guests on The Adventure Podcast with Stephen Courson (https://www.linkedin.com/in/stephencourson)
🎓You can find The Adventure Podcast on:
- YouTube: https://www.youtube.com/@StephenCourson/videos
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-adventure-with-stephen-courson/id1529053909
- Spotify: https://open.spotify.com/show/1sZU4h11D9R9LuHFK267XN
🎓In this episode, Jason discusses how he built a life of extreme personal and business freedom - and how you can too!
Enjoy!

Dec 20, 2024 • 46min
E462:🎙️AI POWERED ECOMMERCE SEARCH, MERCHANDISING, PERSONALIZATION & MORE! | RAJ DE DATTA - BLOOMREACH | THE ECOMMERCE EDGE Podcast
💡Raj (https://www.linkedin.com/in/rdedatta) is the Co-Founder & CEO of Bloomreach - https://www.bloomreach.com
💡Bloomreach is an AI first, enterprise grade Search, Merch and Personalization platform for eCommerce
💡Bloomreach also provides marketing automation, SEO and other capabilities, all within a single, unified platform
💡In this episode, Jason & Raj discuss how eCommerce shopper expectations are evolving and how brands can make 'product discovery' more seamless, engaging and fun for their customers
Enjoy!

Dec 18, 2024 • 50min
E461:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 2 OF 4 | B2B COMMERCE CORNER #82 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!

Dec 16, 2024 • 35min
E460:🎓B2B CONSULTING & KEY ERP CONCEPTS, COMMERCE SYSTEM INTEGRATIONS & PROJECT RISK, ECOMMERCE DEMAND PLANNING & INVENTORY MANAGEMENT AND MORE! | MENTORING MOMENTS #113 | THE ECOMMERCE EDGE Podcast
🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!

Dec 13, 2024 • 1h 4min
E459:🎙️BUSINESS TEXT MESSAGING & MARKETING AT SCALE IN THE US & CANADA | BIANCA BLAKE & PRASHANT MAHAJAN - KLICKRR | THE ECOMMERCE EDGE Podcast
💡Bianca (https://www.linkedin.com/in/biancablake) & Prashant (https://www.linkedin.com/in/mahajanprashant) are the Co-Founders of Klickrr - https://klickrr.com
💡Klickrr is a business text messaging platform and done for you text messaging strategy service that delivers business value to eCommerce merchants and their customers
💡Klickrr offers an intuitive, cloud-based platform designed to help startups and mid-sized businesses enhance their revenue, make it predictable and scale more efficiently
💡Klickrr provides actionable insights and recommendations to identify growth opportunities across sales, marketing, inventory, and supply chain
💡In this episode, Jason, Bianca & Prashant discuss all things business text messaging, marketing, compliance and how brands can leverage texting for more revenue and a better customer experience
Enjoy!

Dec 11, 2024 • 57min
E458:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 1 OF 4 | B2B COMMERCE CORNER #81 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!

Dec 9, 2024 • 40min
E457:🎓THE GREAT PODCAST TAKEOVER! | MENTORING MOMENTS #112 - SPECIAL EDITION | JASON INTERVIEWED BY PETER MURPHY LEWIS | THE ECOMMERCE EDGE Podcast
🎓In this special edition of Mentoring Moments, THE ECOMMERCE EDGE gets taken over and hosted by Peter Murphy Lewis (https://www.linkedin.com/in/petermurphylewis)
🎓Peter is a fractional CMO & Head of Growth for Webstreet - https://webstreet.co
🎓Strap in for a wild ride as Peter asks all the questions people were too afraid to ask - like why did Jason start the Podcast, how Jason met his wife, his favorite hobby, and what his thoughts are on the future of eCommerce and why he's so passionate about it!
Enjoy!

Dec 6, 2024 • 46min
E456:🎙️WHERE PURPOSE MEETS PROFIT IN ECOMMERCE | SHAN VAHORA - KLEAN | THE ECOMMERCE EDGE Podcast
💡Shan (https://www.linkedin.com/in/shanvahora) is the Founder & CEO of Klean - https://www.kleantech.com.au
💡Klean is a Profit with Purpose SaaS platform for eCommerce brands
💡Klean helps brands engage their community with impact storytelling that inspires action and builds loyalty
💡Klean empowers customers to be part of a brand's impact story right at checkout
💡Klean makes a customers' impact visible, meaningful, and unforgettable
💡In this episode, Jason & Shan discuss how conscious consumers spend more, are more loyal and want to buy from brands that are aligned with the causes that matter to them most
Enjoy!