

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Sep 8, 2021 • 56min
E95: Talking Enterprise eCommerce Tech & Going Public w/ Amit Shah, VTEX - At the Coalface Podcast - 9 September 2021
Amit is the Chief Strategy Officer & US General Manager at VTEX - https://vtex.com
VTEX is an enterprise grade SaaS eCommerce platform that was founded in Brazil and just went public on the NYSE in the USA
Jason and Amit discuss how and why VTEX has taken the world by storm and what their plans for the future look like as a newly minted public company
VTEX supports enterprise merchants with B2C, B2B and Marketplace channels and also has a built in omni-channel Order Management System
VTEX counts among its customers: Walmart, Levi's, Sony, L'Oréal and Motorola
Amit leads US operations for VTEX and is an expert in omnichannel commerce technology

Sep 1, 2021 • 56min
E94: Talking Omnichannel Customer Service Excellence w/ Jasper Koolen, Gorgias - At the Coalface Podcast - 2 September 2021
Jasper is the Strategic Partner Manager APAC at Gorgias
Gorgias is an omnichannel customer service and helpdesk platform: www.gorgias.com
Jason and Jasper discuss how customer service and support is critical to the success of any eCommerce or omnichannel business and how it can actually be turned into a profit centre done right
Gorgias is an omnichannel heldesk system that allows merchants to manage all of their customer communication channels in one platform - email, live chat, SMS, phone calls, FB, IG, reviews, and more
Gorgias has deep, native integrations with Shopify, BigCommerce, Magento and many other commerce, communications and operational platforms
Jasper is an expert in omnichannel customer service technology and experiences and you'll love the tips he gives to merchants wanting to level up their CS game BIG!

Aug 25, 2021 • 51min
E93: Talking Amazon eCommerce Analytics & Optimisation w/ Jonathan Tilley, ZonGuru - At the Coalface Podcast - 26 August 2021
Jonathan is the co-founder & CEO of ZonGuru
ZonGuru is a SaaS based Amazon retailer sourcing, BI, insights and optimisation platform: https://www.zonguru.com
Jason and Jonathan discuss how omni-channel and Amazon native retailers need to use increasingly sophisticated tools to win on Amazon.
ZonGuru brings together a suite of tools that allows retailers to find Amazon product niches, source products, optimise listings, manage customer communications and run detailed ongoing analytics across seller activities on Amazon.
As an expert in Amazon seller & business performance optimisation, Jonathan provides valuable tips to anyone aspiring to sell on or sell BETTER on Amazon.

Aug 18, 2021 • 1h 2min
E92: Talking Omni-channel & Retail CX Tech w/ Danny Phillips, Omneo - At the Coalface Podcast - 19 August 2021
Danny is the co-founder of Omneo
Omneo is a SaaS retail Customer Experience (CX) platform: https://www.omneo.io
Jason and Danny discuss how the modern CDP industry can be myopically focused on better marketing weaponry vs serving the customer better at every touchpoint
Omneo changes the game for customer service and sales teams in that it focuses on surfacing customer data as and where the customer wants it, to aid in their shopping & buying journeys
As an expert in retail customer focused CX, Danny inspires us all to be more customer centric instead of just paying lip service

Aug 11, 2021 • 59min
E91: Talking eCommerce Marketplace Performance Analytics w/ James Dihardjo, MerchantSpring - At the Coalface Podcast - 12 August 2021
James is the co-founder and director of client services for MerchantSpring
MerchantSpring is a SaaS eCommerce Marketplace Analytics and BI platform: https://merchantspring.io/
Jason and James discuss how the marketplace space has evolved over the last few years
Is Australia 'over marketplaced'??
What does the future of marketplaces look like?
How should merchants approach marketplace performance management?
How can merchants manage their performance across multiple marketplaces in multiple regions?
As an expert in marketplace management, analytics and performance, James provides super useful insights for anyone that already is or is considering eCommerce marketplace selling

Aug 4, 2021 • 51min
E90: Talking SMS Marketing for eCommerce w/ John Stuckey, MobileDigital - At the Coalface Podcast - 5 August 2021
John is the co-owner (with his wife) of MobileDigital Australia.
SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com
The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you.
John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of their overall marketing mix.
John also shares how and why marketers MUST treat SMS marketing very differently to all other channels for it to work.

Jul 28, 2021 • 57min
E89: Talking eCommerce Business Profitability w/ Jason Andrew, SBO Finanical - At the Coalface Podcast - 29 July 2021
Jason Andrew is the founder of Brisbane based SBO Financial - https://sbo.financial
He's also the author of 'Stark Naked Numbers' - a book that helps owners/leaders understand the numbers that drive their business to success
Jason is a financial accountant by trade but is an expert financial business consultant more broadly
In this episode Jason & Jason discuss why profits, not just revenue should be the focus of any eCommerce or omni-channel business
Jason helps break down the key financial drivers that ensure the success of your business and busts the 'acquisition at all costs' myth that's so pervasive in eCommerce today

Jul 21, 2021 • 47min
E88: Talking B2B eCommerce Opportunities & Solutions w/ Fiona Norton, BigCommerce - At the Coalface Podcast - 22 July 2021
Fiona Norton is the Product Marketing Manager at BigCommerce - https://www.bigcommerce.com
Jason & Fiona discuss the special needs of both B2B merchants and customers
They also discuss the release of the new BigCommerce B2B Edition, why BigCommerce built this Edition and what gaps they saw in the market for it
Fiona shares some key B2B eCommerce market data that shows it's growing even faster than B2C eCommerce
How do Merchants take advantage of this new B2B paradigm?
Fiona also discusses the future of BigCommerce and what they see as 'game changing' opportunities for merchants in a 'post-covid' world
Another exciting episode you do not want to miss!

Jul 14, 2021 • 48min
E87: Talking Customer Experience Hijacking & Brand Protection w/ Kathleen Booth, Clean.io - At the Coalface Podcast - 15 July 2021
Kathleen Booth is the CMO of Clean.io - https://www.clean.io
Clean.io is an eCommerce customer experience and brand/margin protection platform
Clean.io helps protect brands from the negative customer experience, margin and customer data impacts of browser based coupon and deal finder extensions like Honey, Coupert, Amazon Assistant, Pricescout, Offers.com and others
Jason & Kathleen discuss why Clean.io was created and how these browser technologies work and why they are so destructive to brands and ultimately to customers themselves

Jul 7, 2021 • 1h 5min
E86: Talking eCommerce Startup Tech Journeys w/ Nick Raushenbush, Shogun - At the Coalface Podcast - 8 July 2021
Nick Raushenbush is the co-founder & COO of Shogun - https://getshogun.com
Shogun is an eCommerce tech startup founded in 2015 and specialising in technology that helps eCommerce brands sell more.
Their first product 'Page Builder' has been wildly successful and is used by over 20k merchants worldwide.
Their latest product 'Shogun Front End' is an end to end headless front end solution.
Shogun has received over $100m in investor funding to date with a valuation of almost $600m and heading towards unicorn valuation status.
Nick sat down with Jason to discuss the eCommerce startup/tech journey and what's next for Shogun!