THE ECOMMERCE EDGE Podcast with Jason Greenwood

Jim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform - https://www.nosto.com Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era. How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play? They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness. Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)

Juliana Jackson is the Chief Growth Officer at Omniconvert - https://www.omniconvert.com/reveal Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to and more importantly SERVE their customers better. Juliana is a no-holds-barred straight talker so buckle up for some customer centric truth and f-bombs! :-)

Nick is the VP of retail at Lexer - https://lexer.io Lexer is a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and customer retention as more sustainable ways to grow a business.

In this fireside chat style episode, Jason is a guest on the Unbxd Vlog/Vodcast Series and the audio is posted here for your listening pleasure. The Unbxd team discusses the future of eCommerce with Jason to get his take.

Mike Angell is the co-founder of Carted - https://www.carted.com/ Mike has worked in digital and eCommerce for years. He and co-founder Holly Cardew are now planning to totally disrupt the eCommerce world with Carted, the world's first 'Universal Commerce API'.

Michael is the Co-Founder and Director of Yoghurt Digital based in Sydney - https://www.yoghurtdigital.com.au Yoghurt specialises in Branding, User Experience Design/Research, Conversion Rate Optimisation and Digital Marketing. In this episode we discuss his world and how businesses can truly become more customer centric across all experiences and touch points.

Ofer is the founder and CEO of Pepperi - https://www.pepperi.com Pepperi is a dedicated B2B commerce platform. Listen in as he and Jason discuss the all ins and outs of B2B commerce obstacles & opportunities!

Bhaskar is an email Marketing Automation expert and in this pod, we jam and discuss how B2B customer expectations have changed and how Marketing Automation can help!

Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.

In this episode we discuss what a CDP (Customer Data Platform) is, why you need one and how to pick the right one for your business!