

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Sep 14, 2022 • 52min
E152: Talking Branded Content & UGC at Scale w/ Danil Saliukov, Insense - At the Coalface Podcast - 15 September 2022
Danil is the Co-Founder & CEO of Insense - https://insense.pro
Insense is a SaaS UGC & creator management platform
I discovered Insense when an article came out in Insider covering their $2.5M capital raise
I reached out to Danil to find out more and he agreed to come on to the Pod to talk about the Insense platform and why investors are so hot on it right now
In this episode, Jason and Danil discuss all things UGC, the Creator Economy, influencers, product testing, authentic product testimonials and reviews and more!

Sep 12, 2022 • 53min
E151: 🎓Mentoring Moments #4 | Managing eCommerce Agency Client Expectations, the Project Scoping/MVP Process, Containing CAC + Creating Demand and More! | 13 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone

Sep 7, 2022 • 37min
E150: Talking Frictionless, Interactive eCommerce Customer Service w/ Fran Brzyski, Hark - At the Coalface Podcast - 08 September 2022
Fran is the Founder & CEO of Hark - https://www.sendhark.com
Hark is a SaaS eCommerce customer service platform
Hark takes a completely new approach to customer service
Hark promises to deliver the 'perfect way to create a help desk ticket'
Hark allows customers to submit tickets via Audio or Video submission and then converts these into helpdesk tickets via AI
In this episode, Jason and Fran discuss the challenges of managing eCommerce customer service at scale and how to make it more seamless for customers and brands.

Sep 5, 2022 • 36min
E149: 🎓Mentoring Moments #3 | eCommerce Loyalty vs Membership vs Referrals, Balancing B2B vs DTC, Subscriptions on Shopify and More! | 06 September 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Aug 31, 2022 • 46min
E148: Talking Influencer Marketing Relationship Management & Automation w/ Nisarg Shah, Affable - At the Coalface Podcast - 01 September 2022
Nisarg is the Co-Founder & CEO of Affable - https://www.affable.ai
Affable is an end to end SaaS platform & marketplace for Influencer Management
Affable delivers 3 core functions: Search, Management, Measurement
Affable exposes influencers to a huge range of brands and also exposes brands to a broad set of influencers that are a good fit based on brand specific criteria
In this episode, Jason and Nisarg discuss all things Influencer Marketing and how brands of any size and with almost any budget can leverage influencer marketing to grow their business

Aug 29, 2022 • 27min
E147: 🎓Mentoring Moments #2 | Agency Scaling, Pricing Agency Services, Managing KPI Expectations as an eCommerce Manager and More! | 30 August 2022
Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Aug 24, 2022 • 44min
E146: Talking eCommerce System Integration & Automation w/ Mark Presnell, Convergence - At the Coalface Podcast - 25 August 2022
Mark is the Founder & MD of Convergence - https://convergence.co.nz
Convergence are eCommerce & omnichannel system integration specialists
Convergence have developed their own 'iPaas' integration platform called CODI
Convergence leverages CODI to deliver seamless systems and data integration for eCommerce brands to increase efficiency and reduce/eliminate double handling
Convergence has deep expertise in eCommerce systems and data integration and automation
In this episode, Jason and Mark discuss all things eCommerce/omnichannel integration and how brands can benefit massively from the added efficiency this brings to their operations

Aug 22, 2022 • 51min
E145: 🎓Mentoring Moments #1 | Marketing SaaS Platforms, SaaS Pricing & Partnership Models, Starting a Career in Digital and More! | 23 August 2022
Welcome to the first episode of 'Mentoring Moments', part of the At the Coalface Podcast Series
Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

Aug 17, 2022 • 35min
E144: Talking eCommerce Consultants vs Agencies - How Merchants Can Get the Best Results w/ Nigel Poole, Matter Design - At the Coalface Podcast - 18 August 2022
Nigel is the Founder & MD of Matter Design, an eCommerce agency based in Australia - https://matterdesign.com.au
Jason has been privileged to work jointly with Nigel and his team on a couple of recent projects
Jason felt that sharing our positive experiences partnering together as consultant and agency might be invaluable to merchants and the wider eCommerce ecosystem
Consultants and agencies can often find themselves at odds with one another, to the detriment of their joint clients
In this episode we share our experiences and how the relationship can and should be structured for ultimate client/merchant benefit
This episode answers common questions like:
- What are the benefits of a consultant vs an agency?
- When should we engage a consultant or an agency?
- How do consultants & agencies work together and how do we get the best out each?

Aug 10, 2022 • 55min
E143: Talking eCommerce Value Added Shipment Tracking UX/CX w/ Dana von der Heide, Parcel Perform - At the Coalface Podcast - 11 August 2022
Dana is the Founder & CCO of Parcel Perform - https://www.parcelperform.com
Parcel Perform is a SaaS based plug and play, end to end platform for eCommerce shipment tracking
Parcel Perform is the leading delivery experience platform for eCommerce businesses worldwide
They have deep expertise in data and logistics and create unique end-to-end customer journeys and highly optimized logistics operations
The net result is an end customer experience that fully informs customers along the entire fulfilment journey, from order to delivery
This data informed journey and automated communication system dramatically enhances the customer's delivery experience and simultaneously reduces WISMO (Where Is My Order) customer service requests, reducing costs
In this episode, Jason and Dana discuss all things UI/UX/CX related to the eCommerce fulfilment experience and how brands can and should make this a key point of difference to positively stand out in the minds of their customers


