

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Mar 30, 2022 • 55min
E124: Talking Consumer Sentiment, UGC & Brand Love for CPG Brands w/ Ido Ramati, Sentimate - At the Coalface Podcast - 31 March 2022
Ido is the Founder & COO of Revuze - https://www.revuze.it
Revuze have developed a unique, proprietary, AI driven, CPG product sentiment and insights engine called Sentimate - https://sentimate.com
Sentimate is a consumer insights SaaS platform that claims: "Get instant and free access to 1 billion consumer product insights — indexed, analyzed, and ready to be used for your market research."
Sentimate helps global CPG brands track the consumer sentiment around their products in near real time
It does this by capturing and unifying User Generated Content data (primarily customer/user reviews) across thousands of major websites and marketplaces worldwide
In this episode, Jason and Ido discuss the importance of monitoring and acting on customer sentiment for localised/regionalised product enhancement, marketing and New Product Development (NPD)

Mar 23, 2022 • 41min
E123: Talking How to Build a Top 10 Global Shopify App w/ Yair Miron, RiseAI - At the Coalface Podcast - 24 March 2022
Yair Miron is the Founder & CEO of Rise.ai - https://rise.ai
Rise.ai is a complete gift card, store credit, loyalty and associated customer experience SaaS platform & app originally built exclusively for Shopify
Site builder platform Wix acquired Rise in May of 2021 and Rise technology will soon be coming to Wix and other platforms
Rise also integrates with other popular apps and platforms such as Klaviyo, BOLD Apps and Loop Returns for a more seamless, end to end customer experience
In this episode, Jason and Yair discuss how to identify market gaps, build a popular Shopify app from scratch and how merchants should build out a unique and differentiated customer experience despite heavy competition

Mar 16, 2022 • 42min
E122: Talking Reverse Logistics & Returns Management as a Strategic Brand Strength w/ Chris Jarvis, uReturn - At the Coalface Podcast - 17 March 2022
Chris Jarvis is the Founder of uReturn - https://ureturn.ca
uReturn is a new, Canadian startup SaaS platform designed to efficiently automate and manage the returns process for (primarily) eCommerce and Omnichannel merchants
You can think of uReturn a bit like a reverse logistics order management system
The entire goal of uReturns is to make returned, resalable items available to sales channels as fast as realistically possible via smart routing and returns logic
uReturns goes way beyond traditional returns UX platforms and dramatically enhances the experience for both merchant and customer
In this episode, Jason and Chris discuss how the reverse logistics industry is badly broken and how uReturn intends to help fix it

Mar 9, 2022 • 47min
E121: Talking ’Quiz Commerce’ for Ultimate eCommerce CX & Personalisation w/ Tom Coburn, Jebbit - At the Coalface Podcast - 10 March 2022
Tom Coburn is the Co-Founder & CEO of Jebbit - https://www.jebbit.com
Jebbit is a 'Quiz Commerce' SaaS platform for eCommerce
Jebbit allows merchants to create interactive quizzes and gamification experiences that gather zero/first party customer product preference data to create a hyper personalised, guided shopping experience
Jebbit allows merchants to recommend the right products, to the right customers, at the right time, in the moment based on product preferences the customer provides in real time
In this episode, Jason and Tom discuss how and why merchants can and should gather detailed customer preference data in a fun, customer friendly way and then use that data to personalise the customer journey now and into the future

Mar 2, 2022 • 58min
E120: Talking eCommerce Customer Experience Personalisation w/ James Taylor, Particular Audience - At the Coalface Podcast - 03 March 2022
James Taylor is the Founder & CEO of Particular Audience - https://particularaudience.com
Particular Audience is a dynamic eCommerce website personalisation platform for commerce
Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools
Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content
In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal

Feb 23, 2022 • 48min
E119: Talking eCommerce & The Brave New World of Web3 w/ Mike Angell, Fractal - At the Coalface Podcast - 24 February 2022
Mike Angell is a Co-Founder & CTO of Fractal - https://www.fractal.is
Fractal is a new Gaming NFT Marketplace
Mike's well known Fractal co-founders are: Justin Kan (co-founder of Twitch), David Wurtz (founder, Charm.io) and Robin Chan (Founder & GP, Goat Capital)
Mike is a legend in the eCommerce space and this is his 2nd time guesting on the Pod (he was also on E81) - he is our first ever repeat guest
Fractal co-founder David Wurtz was also a previous guest on E96 of the Pod
In this episode, Jason and Mike discuss how Fractal came to be, how he got involved and how he thinks Web3 will dramatically impact commerce as we know it

Feb 16, 2022 • 49min
E118: Talking eCommerce Website Speed & Performance Optimisation w/ Subbu Varadarajan, Zycada - At the Coalface Podcast - 17 February 2022
Subbu is the Founder & CEO of Zycada - https://www.zycada.com
Zycada is SaaS based website performance optimisation platform
Zycada uses completely unique and proprietary technology to help accelerate websites by fully caching them all around the world, ensuring the content is being rendered from close to the site visitor
Zycada differs from traditional CDN's in that it even caches dynamic content and data ensuring performance is not compromised by having to fetch this dynamic data in real time
In this episode, Jason and Subbu discuss the root causes of site performance issues and how businesses can solve for them for better web rankings, customer experience and ultimately sales and profit

Feb 9, 2022 • 48min
E117: Talking Web3, NFT’s & the Metaverse for Social Good w/ Sam Joel, GiveTree - At the Coalface Podcast - 10 February 2022
Sam is the Founder of GiveTree - https://www.givetree.io
GiveTree is a coming (launch planned for April 2022) social good and fundraising NFT marketplace platform combined with a social good focused Metaverse platform
Sam had a vision to combine charitable fund raising and NFT's - GiveTree is the fruit of that vision
Sam went from knowing almost nothing about NFT's to building a HUGE Discord community around his project in a matter of weeks - such is the power of the Web3
In this episode, Jason and Sam discuss all things Social Good/Impact, Web3, NFT's, how Discord plays an essential part of most successful Web3 projects, how Crypto underpins Web3 transactions and how no one really knows how Web3 will turn out yet
This is the first of many episodes dedicated to Web3 and key players in the space

Feb 2, 2022 • 48min
E116: Talking The Power of Partnership in eCommerce w/ Peter Bray, impact.com - At the Coalface Podcast - 03 February 2022
Peter is the APAC Sales Director for impact.com - https://impact.com
impact.com is a US-based SaaS partnership management platform with 14 offices across the world including 2 in Australia
impact.com helps technology vendors, merchants and agencies manage all types of partnerships and collaborations across the entire partnership lifecycle
impact.com makes the creation and logistics of partnerships seamless, easy and collaborative - from Discovery to Recruitment, Contracts & Payments, Engagement, Optimisation, Analytics and beyond
In this episode, Jason and Peter talk about how partnerships are the new growth hacking and how the top leaders in eCommerce don't go it alone - they do it in close collaboration with key partners that bring unique and valuable synergies to the table for mutual benefit

Jan 26, 2022 • 38min
E115: Talking How to Build an Omnichannel ’Retail Operating System’ w/ Sara Arthrell, Brightpearl - At the Coalface Podcast - 27 January 2022
Sara is the CMO of Brightpearl - https://www.brightpearl.com
Brightpearl is a UK based, end to end SaaS omnichannel operations platform for merchants
Brightpearl encompasses IMS, OMS, WMS, POS, CRM, Demand Planning, Financial and Analytics modules
You can think of Brightpearl as a SaaS ERP in steroids, designed for mid-size+ retailers
In this episode, Jason and Sara talk about the state of retail and how brands can leverage modern omnichannel tech like Brightpearl to ease all facets of their business operations*This episode was recorded before the announcement in late December 2021 that Brightpearl was to be acquired by Sage