

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Mar 22, 2024 • 1h 5min
E349:🎙️DELIVERING AUTOMATED SEO AT SCALE FOR ECOMMERCE BRANDS | ROBIN ALLENSON - SIMILAR.AI | THE ECOMMERCE EDGE Podcast
Robin (https://www.linkedin.com/in/robinallenson) is the Co-Founder & CEO of Similar.ai - https://similar.ai
Similar.ai is an intelligent SEO platform that automatically discovers customer intent, cleans and restructures your pages, and creates new pages and content to match search demand at any scale
Similar.ai helps brands scale organic acquisition with SEO that perfectly meets demand
Similar.ai automates the process of creating longtail search engine query demand landing pages, at scale for eCommerce brands
Similar.ai also auto-assigns the right products to these pages based on matched product attributes
In this episode, Jason & Robin talk about the SEO industry and how its ripe for disruption via AI & automation

Mar 20, 2024 • 52min
E348:📦BUILDING A DIGITAL B2B TRADE PLATFORM FOR LATAM - DESIGN, MANUFACTURING, LOGISTICS | ANDRES BEDOLLA - YUMARI | B2B COMMERCE CORNER #46 | THE ECOMMERCE EDGE Podcast
Andres (https://www.linkedin.com/in/andresdbedolla) is the Co-Founder & CEO of Yumari - https://yumari.io
Yumari is an end to end, Digital B2B Trade Platform for LATAM
Yumari helps global brands Design, Source/Manufacture and Transport goods within and out of LATAM
Yumari has a deep specialization in sourcing from Mexico, Peru and Colombia in particular
In this episode, Jason & Andres discuss the benefits of cross-border trade and why he is on a mission to build the 'Alibaba of LATAM'

Mar 18, 2024 • 1h 3min
E347:🎓HOW TO PICK YOUR NEXT ECOMMERCE 3PL PARTNER | MENTORING MOMENTS #75 W/GUEST MENTOR PAUL JARRETT | THE ECOMMERCE EDGE Podcast
Paul (https://www.linkedin.com/in/pauljarrett) is the Owner & CEO of Bulu - https://www.bulugroup.com
Bulu is a full-service, technology enabled fulfillment company
Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Mar 15, 2024 • 54min
E346:🎙️HOW TO PROVE WHICH DIGITAL MARKETING SPEND IS WORKING - EVEN INSIDE WALLED GARDENS | JEFF GREENFIELD - PROVALYTICS | THE ECOMMERCE EDGE Podcast
Jeff (https://www.linkedin.com/in/jeffgreenfield) is the CEO of Provalytics - https://provalytics.com
Provalytics® is a multi touch attribution & planning platform for a cookieless world
The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data
In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world over the last few years and how brands can counter this with smart, AI driven tech to ensure they are spending their marketing dollars as efficiently as possible

Mar 13, 2024 • 1h 7min
E345:📦THE PROS AND CONS OF BUILD VS BUY FOR B2B ECOMMERCE SOLUTIONS | STEPHEN CALLENDER - FOSTER COMMERCE | B2B COMMERCE CORNER #45 | THE ECOMMERCE EDGE Podcast
Stephen (https://www.linkedin.com/in/sjcallender) is the Founder & CEO of Foster Commerce - https://www.fostercommerce.com
Foster Commerce is an eCommerce Design & Development specializing in the Craft CMS and Craft Commerce Platforms
Foster also specializes in B2B eCommerce functional development
In this episode, Jason & Stephen discuss the pros and cons of building vs buying/renting your eCommerce technology platform (essentially SaaS vs On-Prem/Self-Hosted or Open Source platforms)

Mar 11, 2024 • 58min
E344:🎓HOW AI IS TRANSFORMING ECOMMERCE IN THE FURNITURE INDUSTRY | MENTORING MOMENTS #74 W/GUEST MENTOR ALEX BACK | THE ECOMMERCE EDGE Podcast
Alex (https://www.linkedin.com/in/alex-back-49784435) is the Founder & CEO of Couch.com - https://couch.com
Couch.com is an all in-one, AI driven educational portal for people that want to successfully buy a couch and other furniture online
Alex was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Mar 8, 2024 • 49min
E343:🎙️HELPING AUTO PARTS SELLERS MAKE MORE MONEY THROUGH ADVANCED SALES ANALYTICS | LAUREN MCCULLOUGH - TROMML | THE ECOMMERCE EDGE Podcast
Lauren (https://www.linkedin.com/in/laurenrmccullough) is the Co-Founder & CEO of Tromml - https://www.tromml.com
Tromml is an advanced analytics and reporting platform designed for auto parts sellers
Tromml offers growing eCommerce businesses a unified view of financial and operational data, equipped with insights and alerts designed to enhance profitability
Tromml connects to all sales and operational channels including eCommerce website, marketplaces, wholesale channels and more
In this episode, Jason & Lauren discuss how unique and nuanced the auto parts space truly is and why sellers in this space need deep, niche specific tools to gain and maintain market success

Mar 6, 2024 • 59min
E342:📦BUILDING A B2B CENTRIC ECOMMERCE PLATFORM TO RIVAL THE BIGGEST PLAYERS IN THE MARKET | ANDREA BOSIO - REWIX | B2B COMMERCE CORNER #44 | THE ECOMMERCE EDGE Podcast
Andrea (https://www.linkedin.com/in/andrea-bosio) is the Co-Founder of Rewix - https://www.rewixecommerce.com
Rewix is a fully featured B2B eCommerce platform
Rewix has a goal of creating a B2B platform that is as easy to use as Shopify, while coming in at a super accessible price point
Rewix bills itself as a B2B Ecommerce eXperience Platform (EXP).
Rewix is a fast, flexible and reliable SaaS based platform designed to facilitate the sale of products and services to other business entities across a variety of purchasing journeys
Rewix includes eCommerce, CRM, marketing automation and analytics, powered by AI
In this episode, Jason & Andrea discuss the growth opportunities in the B2B eCommerce space and how Rewix is looking to enable more B2B brands to sell online, affordably, at scale

Mar 4, 2024 • 57min
E341:🎓THE INSIDERS GUIDE TO BUILDING GREAT TECH PARTNERSHIPS | MENTORING MOMENTS #73 W/GUEST MENTOR JOE FOX | THE ECOMMERCE EDGE Podcast
Joe (https://www.linkedin.com/in/joefox88) is a long time friend and SVP of Partnerships at Growave - https://www.growave.io
Growave is a Marketing App for Shopify Stores providing feature-rich multiple apps in one place: loyalty & rewards, referrals, wishlist, reviews, and Instagram UGC
Joe was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Mar 1, 2024 • 53min
E340:🎙️WHY DOES ECOMMERCE MARKETING ATTRIBUTION MATTER & WHAT SHOULD YOU DO ABOUT IT? | ROHIT MAHESWARAN - LIFESIGHT | THE ECOMMERCE EDGE Podcast
Rohit (https://www.linkedin.com/in/rohitmah) is the Co-Founder and CPO of Lifesight - https://www.lifesight.io
Lifesight is a full stack marketing analytics platform
Lifesight is a unified marketing measurements platform that empowers modern marketers to make better decisions using Universal Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI
Lifesight helps marketers Drive Profitable Growth in the Privacy-first Era
In this episode, Jason & Rohit discuss marketing attribution, why he thinks it's mostly broken today and how digital marketers can do and be better