

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Apr 15, 2024 • 1h 2min
E359:🎓HOW TO BUILD A SUCCESSFUL DTC ECOMMERCE BRAND THAT INVESTORS WILL KILL TO ACQUIRE | MENTORING MOMENTS #79 W/GUEST MENTOR JEREMY HOROWITZ' | THE ECOMMERCE EDGE Podcast
Jeremy (https://www.linkedin.com/in/jeremyhorowitz1) is the Founder & Managing Partner of Because Ventures - https://because.ventures
Jeremy is also the Founder of Let's Buy a Biz - https://letsbuyabiz.xyz
Because Ventures is a VC firm that specializes in investing in and acquiring DTC eCommerce brands
Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Apr 12, 2024 • 59min
E358:🎙️WHY BRANDS NEED AN END TO END PRODUCT DATA MANAGEMENT & SYNDICATION STRATEGY | RANDY MERCER - 1WORLDSYNC | THE ECOMMERCE EDGE Podcast
Randy (https://www.linkedin.com/in/randalmercer) is the Chief Product Officer of 1WorldSync - https://1worldsync.com
1WorldSync powers 85% of the world’s leading brands and retailers with access to the most current and complete product information—globally and locally
With 1WorldSync – the leading Product Content Orchestration platform – creating, distributing and receiving product content is seamless
In this episode, Jason & Randy discuss why end-to-end product content orchestration is absolutely vital to all successful brands

Apr 10, 2024 • 1h 3min
E357:📦THE NEW ERA OF B2B DIGITAL COMMERCE | JASON GUESTS ON THE COMMERCE MINDED PODCAST | B2B COMMERCE CORNER #49 | THE ECOMMERCE EDGE Podcast
In this episode, Jason is a guest on the Commerce Minded Podcast - https://www.youtube.com/@CommerceMindedPodcast
Commerce Minded is hosted by Stephen Callender (https://www.linkedin.com/in/sjcallender)
In this episode, Stephen & his Co-host Elle dig deep into Jason's background in B2B eCommerce and where he sees the future of B2B eCommerce heading

Apr 8, 2024 • 44min
E356:🎓HOW TO GET QUALITATIVE FEEDBACK ON YOUR SHOPIFY APP, WHEN SHOULD A BRAND ADD AN ECOMMERCE CHANNEL AND MORE! | MENTORING MOMENTS #78 | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Apr 5, 2024 • 1h 2min
E355:🎙️CREATING THE ULTIMATE RETAIL CLICK & COLLECT ECOMMERCE MARKETPLACE | MIKE MASSEY - LOCALLY | THE ECOMMERCE EDGE Podcast
Mike (https://www.linkedin.com/in/mikejmassey) is the Founder & CEO of Locally - https://www.locally.com
Locally is an eCommerce Click & Collect Marketplace for retail store locations
When customers want a product NOW, they want to know where they can go and pick it up NOW
Locally provides manufacturing brands with an all in one tool to help drive foot traffic into their retail partners' physical stores - a true win-win scenario
In this episode, Jason & Mike talk about the staying power of physical retail to drive the lion's share of retail spend and how brands can better leverage this channel to drive sales and brand awareness

Apr 3, 2024 • 56min
E354:📦HOW B2B BRANDS CAN EVOLVE TOWARDS BECOMING DIGITALLY LED BUSINESSES | JOE WILDE - MAC DIGITAL | B2B COMMERCE CORNER #48 | THE ECOMMERCE EDGE Podcast
Joe (https://www.linkedin.com/in/wildejp)is the Founder & MD of Mac Digital - https://www.macdigital.ie
Mac Digital help clients set strategies in motion that unify business and technology to generate business growth
Mac Digital are digital strategists and experts in digital marketing for DTC & B2B brands
In this episode, Jason & Joe discuss how B2B brands are increasingly being left behind by the digital revolution and how they can address it with a clearly defined pathway to digital transformation

Apr 1, 2024 • 42min
E353:🎓HEADLESS VS COMPOSABLE COMMERCE FOR B2B ECOMMERCE | MENTORING MOMENTS #77 | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Mar 29, 2024 • 46min
E352:🎙️BRINGING SHARED SHOPPING EXPERIENCES TO ECOMMERCE | KIM LOWERT - APPSTRACT | THE ECOMMERCE EDGE Podcast
Kim (https://www.linkedin.com/in/kimlowert) is the Founder & CEO of Appstract - https://appstract.co
Appstract is a Shared Shopping Plugin that seamlessly integrates into Shopify & other eCommerce platforms
Appstract boosts user engagement and significantly increases basket sizes
Appstract allows multiple shoppers to shop together with a shared, unified cart and a social feed type experience, all embedded directly in the eCommerce interface
In this episode, Jason & Kim talk all about social, team and group shopping and why this is becoming such a popular way to shop and buy for family and friends

Mar 27, 2024 • 1h 4min
E351:📦WHAT MARKETING AUTOMATION LOOKS LIKE FOR B2B ECOMMERCE | JAY SCHNEIDER - FLYWHEEL B2B | B2B COMMERCE CORNER #47 | THE ECOMMERCE EDGE Podcast
Jay (https://www.linkedin.com/in/jayhschneider) is the founder of Flywheel B2B - https://b2b-squared.com/services/flywheelb2b
Flywheel B2B is a new marketing automation for B2B merchants
Jay has taken all his B2B commerce knowledge and experience and poured it into this tailor made marketing automation platform
Jay uniquely understands the challenges B2B merchants face and has wrapped this new SaaS platform in a services layer that virtually guarantee success for the merchants he engages with
In this episode, Jason & Jay discuss why marketing automation for B2B is so very different than for B2C/DTC and how his approach elevates these nuances to help drive success
This is Jay's 2nd appearance on the Pod - he was previously on E211 in May 2023:
🟢 Spotify: https://lnkd.in/gVzyzkqM

Mar 25, 2024 • 1h 20min
E350:🎓WHERE OPERATIONS, PSYCHOLOGY & EMPATHY MEET IN ECOMMERCE CONVERSION RATE OPTIMIZATION (CRO) | MENTORING MOMENTS #76 W/GUEST MENTOR KALEB UFTON | THE ECOMMERCE EDGE Podcast
Kaleb (https://www.linkedin.com/in/kalebufton) is the Co-Founder of eCommerce Wizards - https://ecommercewizards.club
eCommerce Wizards is an eCommerce CRO and Growth Agency
Kaleb was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c