

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

May 6, 2024 • 1h 1min
E368:🎓HOW TO REPURPOSE CONTENT LIKE A PRO | MENTORING MOMENTS #82 W/GUEST MENTOR CODY SCHNEIDER | THE ECOMMERCE EDGE Podcast
Cody (https://www.linkedin.com/in/codyxschneider) is the Co-Founder & CEO of SwellAI - https://www.swellai.com
SwellAI is an AI driven content repurposing platform for creators & brands
Cody was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

May 3, 2024 • 54min
E367:🎙️SEO AUTOMATION FOR SHOPIFY STORES? MEET MACARONI SOFTWARE | JAMES MACNAMARA - MACARONI | THE ECOMMERCE EDGE Podcast
James (https://www.linkedin.com/in/james-macnamara-191a31a9) is the Operations Director for Macaroni Software - https://www.macaroni.works
Macaroni promises to automate SEO at scale for Shopify brands
Macaroni allows for the automatic creation of SEO optimized Shopify collection pages while leveraging native Shopify functionality to do it
In this episode, Jason & James discuss the future of SEO and why James thinks the days of the SEO agency might be numbered

May 1, 2024 • 58min
E366:📦THE DEFINITIVE GUIDE TO B2B ECOMMERCE BUYER DEMANDS IN 2024 | HOKODO WEBINAR & EXPERT PANEL | B2B COMMERCE CORNER #52 | THE ECOMMERCE EDGE Podcast
This is a special edition of B2B COMMERCE CORNER!
In this episode, HOKODO hosts an expert panel to discuss the findings of their original research report called: The Definitive Guide to B2B eCommerce Buyer Demands in 2024
You can access a free copy of the full report here: https://www.hokodo.co/report-2024-b2b-buyer-expectations
B2B expert panelists:
Jason Greenwood - https://www.linkedin.com/in/jason-greenwood-digital-expert
Aaron Sheehan - https://www.linkedin.com/in/aaronsheehan
Chris Gee - https://www.linkedin.com/in/christophertgee

Apr 29, 2024 • 1h 12min
E365:🎙️CREATING A FLEXIBLE, HIGH PERFORMANCE, HEADLESS, NO-CODE FRONT END FOR SHOPIFY | MICHAEL BOWER - NYLA | THE ECOMMERCE EDGE Podcast
Michael (https://www.linkedin.com/in/michaeldbower) is the Founder & Co-CEO of Nyla - https://nyla.app
Nyla is a headless front end solution for Shopify
Nyla claims:
300% Faster Pages, 40% Higher Conversion, 60% Lower Cost, 100% No Code vs the native Shopify front end
Nyla aims to be a: "Beautiful, fast and modern frontend for the most ambitious brands"
In this episode, Jason & Michael discuss the current state of Shopify front end experiences and where he sees the world of Headless going and why

Apr 26, 2024 • 35min
E364:🎓HOW TO BREAK INTO NEW INTERNATIONAL WHOLESALE MARKETS, HOW TO DO COLD OUTBOUND RIGHT AND MORE! | MENTORING MOMENTS #81 | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Apr 24, 2024 • 50min
E363:📦BUILDING THE ULTIMATE USER FRIENDLY B2B ECOMMERCE PLATFORM FOR THE NEXT GENERATION OF MERCHANTS | SHIV AGARWAL - FOUNDATION | B2B COMMERCE CORNER #51 | THE ECOMMERCE EDGE Podcast
Shiv (https://www.linkedin.com/in/shivkagarwal) is the Co-Founder of Foundation - https://www.getfoundation.com
Foundation is B2B eCommerce Simplified
Foundation allows merchants to set up their wholesale store with buyer-specific order terms in under 15 minutes
Foundation is tailored for the B2B market, empowering sales teams rather than replacing them
In this episode, Jason & Shiv discuss what the B2B buying experience of the future looks like, now

Apr 22, 2024 • 1h 5min
E362:🎓ECOMM 101: THE NUTS & BOLTS OF BUILDING A SUCCESSFUL, SUSTAINABLE ECOMMERCE BRAND | MENTORING MOMENTS #80 W/GUEST MENTOR PAUL WADDY | THE ECOMMERCE EDGE Podcast
Paul (https://www.linkedin.com/in/paulwaddyecommerce) is the founder Learn eCommerce - https://www.learnecommerce.com.au
Paul is an eCommerce marketing agency owner, eCommerce Consultant, eComm coach and Podcast host based out of Sydney Australia
Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Apr 19, 2024 • 1h 9min
E361:🎙️HOW VIDEO IS TAKING OVER THE ECOMMERCE EXPERIENCE & WHAT BRANDS SHOULD DO ABOUT IT | EITAN KOTER - VIMMI | THE ECOMMERCE EDGE Podcast
Eitan (https://www.linkedin.com/in/eitankoter) is the Co-Founder & Co-CEO of VIMMI - https://vimmi.net
VIMMI is a video first digital commerce platform for merchants
VIMMI is Multichannel eCommerce Meets Shoppable Video
VIMMI is an SaaS eCommerce platform that supports B2C, DTC & B2B channels
VIMMI allows brands to engage their customers with live and on-demand shoppable videos
In this episode, Jason & Eitan discuss how video is rapidly rising to dominance across shopping experiences and how merchants can best leverage this shift to their advantage

Apr 17, 2024 • 49min
E360:📦HOW TO EASILY EXTEND CREDIT TERMS & BNPL PAYMENT METHODS TO B2B ECOMMERCE CUSTOMERS | LOUIS CARBONNIER - HOKODO | B2B COMMERCE CORNER #50 | THE ECOMMERCE EDGE Podcast
Louis (https://www.linkedin.com/in/louiscarbonnier) is the Co-Founder of Hokodo - https://www.hokodo.co
Hokodo is a Fintech platform for B2B eCommerce merchants
Hokodo is effectively a payment gateway that allows B2B merchants to extend trade credit and BNPL (term payments) services to their customers
Hokodo specializes in removing the complexity & friction of B2B commerce payments for the European market
In this episode, Jason & Louis discuss the unique payment service needs of B2B merchants & how the modern B2B buyer now expects similar payment options to their B2C/DTC counterparts

Apr 15, 2024 • 1h 2min
E359:🎓HOW TO BUILD A SUCCESSFUL DTC ECOMMERCE BRAND THAT INVESTORS WILL KILL TO ACQUIRE | MENTORING MOMENTS #79 W/GUEST MENTOR JEREMY HOROWITZ' | THE ECOMMERCE EDGE Podcast
Jeremy (https://www.linkedin.com/in/jeremyhorowitz1) is the Founder & Managing Partner of Because Ventures - https://because.ventures
Jeremy is also the Founder of Let's Buy a Biz - https://letsbuyabiz.xyz
Because Ventures is a VC firm that specializes in investing in and acquiring DTC eCommerce brands
Jeremy was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c