

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 28, 2024 • 50min
E339:📦WHAT IS B2B ECOMMERCE CPQ (CONFIGURE, PRICE, QUOTE) AND WHY DOES IT MATTER? | KEVIN ZAW - ORACLE | B2B COMMERCE CORNER #43 | THE ECOMMERCE EDGE Podcast
Kevin (https://www.linkedin.com/in/kevin-zaw) is a commerce and CPQ Solution Engineer at Oracle
Kevin has specialized in the Enterprise B2B CPQ (Configure, Price, Quote) space for over 4 years
Kevin is a CPQ expert and helps merchants design and implement CPQ solutions for both sales teams and B2B eCommerce experiences
In this episode, Jason & Kevin discuss the value of CPQ technology to B2B brands and their customers and how CPQ can remove substantial friction from the B2B buying experience

Feb 26, 2024 • 26min
E338: 🎓MENTORING MOMENTS #72 | HOW TO EXECUTE ON B2B SALES PERSONALIZATION AT SCALE | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Feb 24, 2024 • 60min
E337:🎙️TURNING YOUR ECOMMERCE PRODUCT FAQ/Q&A EFFORTS INTO SEO RICH CUSTOMER EXPERIENCES | JAMES ARNOLD - ANSWERBASE | THE ECOMMERCE EDGE Podcast
James (https://www.linkedin.com/in/james-arnold-b68a38a) is the Co-Founder of Answerbase - https://answerbase.com
Answerbase is a Helpful Content Platform, Lifting SEO & CRO
Answerbase’s AI-Enhanced Helpful Content Platform Drives a Measurable Lift in Organic Traffic and Conversions
Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts the position of short-tail queries relevant to your products
Answerbase improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs
In this episode, Jason & James discuss how FAQ/Q&A pages and snippets are a massively overlooked CX and SEO opportunity for most merchants and how they can best leverage the efforts they're already making for better ROI

Feb 22, 2024 • 31min
E336: 📦B2B COMMERCE CORNER #42 SE | BREAKING DOWN THE NEW FORRESTER 2024 STATE OF B2B ECOMMERCE REPORT | JASON GREENWOOD - ECOMMERCE CONSULTANT | THE ECOMMERCE EDGE Podcast
In this Special Edition episode, Jason reviews the new Forrester '2024 State of B2B eCommerce Report' and gives his thoughts
You can download the full report here: https://zoovu.com/resources/2024-b2b-ecommerce-report

Feb 20, 2024 • 47min
E335: 🎓MENTORING MOMENTS #71 W/GUEST MENTOR JUSTIN IRVINE | HOW TO ENSURE YOUR ECOMMERCE LOGISTICS ARE ON POINT FOR PROFIT & THE PERFECT CX | THE ECOMMERCE EDGE Podcast
Justin (https://www.linkedin.com/in/justin-irvine-670a9a22) is the Co-Founder and CEO of
The Aggregate Co - https://www.theaggregateco.com
The Aggregate Co is a boutique eCommerce logistics consultancy and Justin is an expert in the eCommerce logistics space
Justin was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Feb 16, 2024 • 49min
E334:🎙️INCREASING ECOMMERCE CUSTOMER LOYALTY THROUGH A SEAMLESS MOBILE APP EXPERIENCE | PIETRO SACCOMANI - MOBILOUD | THE ECOMMERCE EDGE Podcast
Pietro (https://www.linkedin.com/in/pietrosaccomani) is the Founder of MobiLoud - https://www.mobiloud.com
MobiLoud is a low/no code platform that helps merchants develop a mobile app version of their website in 2 weeks or less
Mobile Apps increase customer stickiness and loyalty via direct access to the customers mobile device
Mobile Apps alert customers to deals, promotions and specials via Push Notifications and other unique mobile mechanics that keep customers coming back for more over and over again
In this episode, Jason & Pietro discuss the relevance and importance of mobile apps for eCommerce merchants and how they can rapidly leverage this powerful tool in their omni-channel sales and comms arsenal!

Feb 15, 2024 • 59min
E333: 📦B2B COMMERCE CORNER #41 | HOW TO CREATE MEMORABLE B2B ECOMMERCE EXPERIENCES THAT BUYERS LOVE | JENNIFER ALEXANDER - ECOMMERCE CONSULTANT | THE ECOMMERCE EDGE Podcast
Jennie (https://www.linkedin.com/in/jenniferralexander) is an eCommerce Consultant and long time B2B eCommerce Specalist
Jennie has helped build out B2B eCommerce capabilites for some of the worlds largest, household name CPG brands
Jennie is a B2B eCommerce UX/CX specialist
In this episode, Jason & Jennie discuss how B2B brands can create the best, most frictionless digital commerce experiences for their customers and why it matters

Feb 12, 2024 • 56min
E332: 🎓MENTORING MOMENTS #70 W/GUEST MENTOR MICHAEL KAUFMAN | INSIDER TIPS TO BUILDING A 7+ FIGURE PURE-PLAY AMAZON BRAND | THE ECOMMERCE EDGE Podcast
Michael (https://www.linkedin.com/in/protuffproducts) is the Founder of ProTuff Products - https://www.protuffproducts.com
Michael was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Feb 9, 2024 • 52min
E331:🎙️HELPING ECOMMERCE MERCHANTS RECOVER UP TO 30% OF ORDERS LOST TO CREDIT CARD DECLINATURES | PHILIP MCHUGH - FLEXCHARGE | THE ECOMMERCE EDGE Podcast
Philip (https://www.linkedin.com/in/philip-mchugh-9552056/) is the Executive Director of Flexcharge - https://www.flex-charge.com
You can reach flexcharge via email at:
CCO: Zeev.shoval@flex-charge.com
VP Sales: Kort.gibson@flex-charge.com
Flexcharge is an AI Driven platform that partners with merchants and payment providers to instantly review and recover failed customer transactions at no risk to the merchant and at no cost to the consumer
This new Fintech platform helps merchants recover up to 30% of transactions that would otherwise be lost to overzealous credit card anti-fraud technology
In this episode, Jason & Philip discuss how current global payment and anti-fraud systems conspire to rob merchants of transactions they have worked so hard to secure and how CX is and consumer trust destroyed as a result, leading to merchant brand damage and significant lost revenue

Feb 7, 2024 • 1h 3min
E330: 📦B2B COMMERCE CORNER #40 | HOW TO SUCCESSFULLY LAUNCH A B2B ECOMMERCE CHANNEL IN LEGACY BUSINESSES | RUDY ABITBOL - AMG MEDICAL | THE ECOMMERCE EDGE Podcast
Rudy is the VP of eCommerce & Digital Marketing at AMG Medical & Founder of Human After All:
https://www.linkedin.com/in/rudyabitbol
http://www.amgmedical.com
https://www.humanafterall.ca
Rudy is an expert in B2B eCommerce and has helped to build out the eCommerce function for multiple B2B enterprises
In this episode, Jason & Rudy discuss the rise of B2B eCommerce and how brands can make the jumo from legacy systems and processes to fully digitally enabled ones