

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jan 8, 2025 • 58min
E470:📦AUTOMATED B2B DIGITAL ORDERING, FROM ANYWHERE, THROUGH ANY CHANNEL | JUSTIN JOHNSON - MOTIVATE | B2B COMMERCE CORNER #85 | THE ECOMMERCE EDGE Podcast
📦Justin (https://www.linkedin.com/in/justinjjohnson) is the Founder & CEO of Motivate - https://www.gomotivate.com
📦Motivate is a B2B commerce sales enablement platform
📦Motivate helps B2B suppliers to easily and seamlessly automate the acceptance of purchase orders via email, text message, hand written note, drag & drop file upload and more
📦Motivate helps B2B suppliers sell more while seamlessly integrating with their existing eCommerce and back office systems
📦In this episode, Jason & Justin discuss how the B2B sales process is rapidly evolving and how B2B brands need to evolve equally fast to remain relevant to their customers
Enjoy!

Jan 6, 2025 • 1h 19min
E469:🎓HOW TO ECOMMERCE | MENTORING MOMENTS #116 | JASON GUESTS ON THE TRAVEL WINS PODCAST
🎓In this special edition of Mentoring Moments, Jason guests on The Trave Wins Podcast with Pete Kotzbach (https://www.linkedin.com/in/peter-kotzbach)
🎓You can find The Trave Wins Podcast (https://thetravelwins.com) on:
- YouTube: https://www.youtube.com/@thetravelwins/videos
- Apple Podcasts: https://podcasts.apple.com/nz/podcast/the-travel-wins/id1486015575
- Spotify: https://open.spotify.com/show/1v1XLLZ5dGYQl5c5OxAUWG
🎓In this episode, Jason discusses how building a personal brand and producing content regularly can help lead to eCommerce growth and success
Enjoy!

Jan 3, 2025 • 46min
E468:🎙️EXPLORING NEXT GEN ‘PHYGITAL’ EXPERIENCES - SIGHT, SMELL & SOUND! | TREY COURTNEY - MOOD MEDIA | THE ECOMMERCE EDGE Podcast
💡Trey (https://www.linkedin.com/in/treycourtney) is the Global SVP & Global Chief Product Officer of MOOD MEDIA - https://us.moodmedia.com
💡MOOD is a multi-sensory experience platform for converged digital + physical experiences (Phygital)
💡MOOD delivers music, digital screens (messaging, marketing, retail media etc), scent, digital signage and other digitally driven experiences in physical and retail spaces
💡In this episode, Jason & Trey discuss the power of physical experiences as part of the overall branding and sales toolkit for retail businesses
Enjoy!

Jan 1, 2025 • 55min
E467:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 4 OF 4 | B2B COMMERCE CORNER #84 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!

Dec 30, 2024 • 53min
E466:🎓HOW TO WIN & GIVE BACK IN THE SHOPIFY ECOSYSTEM | MENTORING MOMENTS #115 W/GUEST MENTOR KURT ELSTER | THE ECOMMERCE EDGE Podcast
🎓Kurt (https://www.linkedin.com/in/kurtelster) is the Founder of Ethercycle, a full service Shopify agency - https://ethercycle.com
🎓Kurt is also the founder, host and producer of the Unofficial Shopify Podcast - https://www.unofficialshopifypodcast.com (endorsed by Shopify)
🎓Kurt has been operating in the Shopify ecosystem for over 15 years
🎓Kurt was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!

Dec 27, 2024 • 46min
E465:🎙️ENSURING YOUR WEB CONTENT IS SEEN BY REAL PEOPLE | RICH KAHN - ANURA | THE ECOMMERCE EDGE Podcast
💡Rich (https://www.linkedin.com/in/richkahn) is the Co-Founder & CEO of Anura - https://www.anura.io
💡Anura is an anti-fraud platform for web and eCommerce
💡Anura protects your web assets by eliminating bots, malware, and human fraud, ensuring your content is seen by real people
💡Anura’s accuracy, thoroughness, and analytics are unmatched in the industry
💡In this episode, Jason & Rich discuss just how widespread web-fraud/traffic fraud is, why it matters and how brands and creators can protect themselves against this fraud
Enjoy!

Dec 25, 2024 • 46min
E464:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 3 OF 4 | B2B COMMERCE CORNER #83 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!

Dec 23, 2024 • 50min
E463:🎓HOW TO BREAK FREE BY EMBRACING WORK FLEXIBILITY AND FINANCIAL FREEDOM | MENTORING MOMENTS #114 | JASON GUESTS ON THE ADVENTURE PODCAST
🎓In this special edition of Mentoring Moments, Jason guests on The Adventure Podcast with Stephen Courson (https://www.linkedin.com/in/stephencourson)
🎓You can find The Adventure Podcast on:
- YouTube: https://www.youtube.com/@StephenCourson/videos
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-adventure-with-stephen-courson/id1529053909
- Spotify: https://open.spotify.com/show/1sZU4h11D9R9LuHFK267XN
🎓In this episode, Jason discusses how he built a life of extreme personal and business freedom - and how you can too!
Enjoy!

Dec 20, 2024 • 46min
E462:🎙️AI POWERED ECOMMERCE SEARCH, MERCHANDISING, PERSONALIZATION & MORE! | RAJ DE DATTA - BLOOMREACH | THE ECOMMERCE EDGE Podcast
💡Raj (https://www.linkedin.com/in/rdedatta) is the Co-Founder & CEO of Bloomreach - https://www.bloomreach.com
💡Bloomreach is an AI first, enterprise grade Search, Merch and Personalization platform for eCommerce
💡Bloomreach also provides marketing automation, SEO and other capabilities, all within a single, unified platform
💡In this episode, Jason & Raj discuss how eCommerce shopper expectations are evolving and how brands can make 'product discovery' more seamless, engaging and fun for their customers
Enjoy!

Dec 18, 2024 • 50min
E461:📦SUCCEEDING WITH PIM (PRODUCT INFORMATION MANAGEMENT) IN B2B | B2B MASTER SERIES IN COLLABORATION WITH THOUGHTSPARK - 2 OF 4 | B2B COMMERCE CORNER #82 | THE ECOMMERCE EDGE Podcast
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature two amazing guests from Thoughtspark - https://thoughtspark.com
📦Thoughtspark is a global PIM/MDM implementation and enablement leader
📦Thoughtspark helps B2B manufacturers, wholesalers and distributors scope and implement PIM/MDM solutions as well as enabling SI's, agencies, consultants and other tech implementation partners to upskill and deliver PIM/MDM solutions for their clients
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Product data as an asset
- Why product data matters
- Building the PIM business case
- PIM system selection
- Phases of a PIM implementation
- PIM adoption & change management
- Why/how PIM projects fail & key risk mitigation strategies
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors take advantage of a well implemented PIM system and sound product data management & governance strategies
Enjoy!


