THE ECOMMERCE EDGE Podcast with Jason Greenwood

🎓Andrei (⁠⁠⁠https://www.linkedin.com/in/andreimincov) is the Founder of Trademark Factory® International Inc. - ⁠⁠⁠https://trademarkfactory.com 🎓Andrei helps brands and business protect their brands through the power of international trademarks 🎓Andrei was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- 🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions 🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! 🎓The episode title outlines some of the topics covered in the episode for reference 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise 🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠⁠⁠⁠⁠⁠ Enjoy!

💡Simen (https://www.linkedin.com/in/simenss) is the Co-Founder & CTO of Sanity - https://www.sanity.io 💡Case Study Video - Sanity + Shopify: https://www.youtube.com/watch?v=F6RJykDnJ8U 💡Sanity is a Headless CMS platform with a deep focus on eCommerce integrations and content solutions 💡Sanity helps eCommerce brands separate their content management processes, workflows and tooling from their eCommerce catalog and sales engine 💡This separation allows content specialists and creatives work inside a platform tailor made for them while the display end experience of this content can be delivered across any channel or platform the brand requires with total consistency 💡In this episode, Jason & Simen discuss how a headless CMS approach can help brands do almost everything relates to content and product data better, in service of a highly personalized and brand specific customer experience Enjoy!

📦John (https://www.linkedin.com/in/jsurda) is the Founder & CEO of Avex eCommerce - https://www.avexdesigns.com 📦Avex is a specialist eCommerce agency focused specifically on the Shopify platform 📦Avex has traditionally worked primarily with DTC & B2C brands 📦Avex has more recently seen a rise in demand from B2B sellers wanting to deliver eCommerce with Shopify and has been expanding their services to more B2B brands as a result 📦In this episode, Jason & John discuss how eCommerce agencies have to constantly evolve to stay relevant to their customers and to new market opportunities like B2B eCommerce and how they can best position themselves to do so Enjoy!

🎓Wade (⁠⁠https://www.linkedin.com/in/wade-skalsky) is the Founder of Understory Emails, Inc. - ⁠⁠https://www.understorybard.com 🎓Wade helps individuals and brands tell better stories to help influence better business outcomes 🎓Wade was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- 🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions 🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! 🎓The episode title outlines some of the topics covered in the episode for reference 🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise 🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c⁠⁠⁠⁠⁠⁠⁠ Enjoy!

💡Michael (https://www.linkedin.com/in/michael-weir-695b34238) is the Founder & CEO of Inventory Boss - https://inventoryboss.com 💡Inventory Boss is a SaaS based eCommerce Inventory Management platform 💡Inventory Boss handles all the formulas and heavy lifting that allows the seller to make their factory orders quickly and accurately 💡Inventory Boss is a cloud based software solution that allows merchants to maximize their profitability by optimizing their operating capital 💡Inventory Boss simplifies eCommerce inventory management through an 8-step process, helping brands make data-driven inventory holding and ordering decisions 💡In this episode, Jason & Michael discuss the challenges brands face in making sure they have ENOUGH stock but not too much and how they can take the guesswork out of inventory and demand planning decision making Enjoy!

Jason Greenwood, a seasoned e-commerce strategist and founder of Greenwood Consulting, sheds light on the urgent need for B2B brands to embrace digital transformation. He discusses the daunting challenges posed by COVID-19, emphasizing how brands must adapt to survive. Data management hurdles and the importance of structured product information are addressed alongside misconceptions about e-commerce success. Jason highlights the necessity of hands-on experience and modern tools in navigating shifting buyer expectations and enhancing customer service.

In this engaging conversation, Kevin Zaw discusses Shopify's dynamic partnerships, including ties with platforms like Roblox and YouTube. Theo Burns shares insights on his new role at Big Blue, emphasizing the importance of effective communication in e-commerce collaborations. They explore the evolution of commerce, highlighting TikTok's rise and the significance of shared knowledge in driving industry growth. Additionally, they delve into the challenges of content creation versus consulting, and strategies for aligning business goals with partner integrations.

💡Avi (https://www.linkedin.com/in/moskowitzavi) is the Co-Founder & CEO of PrettyDamnQuick - https://www.prettydamnquick.com 💡PrettyDamnQuick is an eCommerce shipping personalization enablement platform for eCommerce brands 💡PrettyDamnQuick allows brands to A/B test in checkout to find their best performing everything: Free shipping threshold, Shipping pricing & text, Upsells, badges & offers 💡PrettyDamnQuick helps eCommerce brands to boost revenues with: - Clear Amazon-like “Arrive by” dates for each order, - Real-time calculations: zones, processing time, backlogs, blackout dates - Upsell faster delivery, order protection, gift unlocks, returns, and more - Fully branded tracking pages for customers 💡In this episode, Jason & Avi discuss how personalization of the eCommerce checkout experience has largely been ignored until now and how this is negatively impacting brand profitability and the customer experience Enjoy!

📦Evihn (https://www.linkedin.com/in/evihnv) is the Global Manager, Omni-Channel Marketing for Illumina - https://www.illumina.com 📦Illumina is a global genomics and human health leader innovating the future of precision health 📦Illumina develops DNA sequencing and array-based life sciences technologies to enable boundless research discovery and personalized health 📦Illumina products help pioneer advances in oncology, genetic and infectious diseases, reproductive health, and beyond 📦In this episode, Jason & Evihn discuss some of the unique complexities of operating a B2B eCommerce function in the Life Sciences world and how Illumina is innovating here just as much as with the products they sell Enjoy!

🎓In this special episode of Mentoring Moments, Jason Guests on The Shades of Entrepreneurship Podcast with Gabriel Flores (https://www.linkedin.com/in/mrgabrielflores) - https://www.theshadesofe.com 🎓Thanks Gabriel for featuring Jason on your Podcast! Enjoy!