

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Feb 21, 2025 • 46min
E489:🎙️MASTERING UGC VIDEO AT SCALE FOR ECOMMERCE! | JOHN GARGIULO - AIRPOST | THE ECOMMERCE EDGE Podcast
💡John (https://www.linkedin.com/in/john-gargiulo) is the Founder & CEO of Airpost - https://airpost.ai💡Airpost is automating video ads for paid social💡Airpost leverages proprietary production and AI to enable the creation thousands of short and long-form UGC-style video ads for the price of... one. Check out the beta at airpost.ai💡In this episode, Jason & John discuss the challenges most eCommerce brands face when trying to create authentic 'UGC' style videos for paid, performance & social marketing and how automating this with AI can help them achieve this at scaleEnjoy!

Feb 19, 2025 • 43min
E488:📦EXPANDING YOUR FASHION BRAND FOOTPRINT THROUGH STRATEGIC WHOLESALE | KRISTIN SAVILIA - JOOR | B2B COMMERCE CORNER #91 | THE ECOMMERCE EDGE Podcast
📦Kristin (https://www.linkedin.com/in/kristin-savilia-4003851) is the CEO of JOOR - https://www.joor.com📦JOOR is Fashion's Only End-to-End Wholesale Platform📦JOOR revolutionizes your wholesale business with the industry's leading B2B eCommerce platform📦Brands and retailers from around the world use JOOR to build long-term partnerships and drive growth📦In this episode, Jason & Kristin discuss the challenges and opportunities of fashion eCommerce and how brands can expand their business faster with strategic wholesaleEnjoy!

Feb 17, 2025 • 40min
E487:🎓THE CHANNELENGINE 2025 MARKETPLACE SHOPPING BEHAVIOR REPORT EXAMINED | MENTORING MOMENTS #122 W/GUEST MENTOR JORRIT STEINZ | THE ECOMMERCE EDGE Podcast
🎓Jorrit (https://www.linkedin.com/in/jorritsteinz) is the Founder & CEO of ChannelEngine - https://www.channelengine.com🎓In this very special episode of Mentoring Moments, Jason & Jorrit discuss the findings of the new ChannelEngine consumer research report: Marketplace Shopping Behavior Report 2025🎓In this report:👀 Discover what consumers value about marketplaces compared with other online channels🔎 How consumers use marketplaces; from product research to entertainment and impulse buying🌍 Get detailed information on how shopper behavior varies across countries, regions, generations, and product categories💻 Find out how consumers use several marketplaces regularly (an average of 4 in the last 3 months) and what this means for brands⭐ Learn how marketplaces drive trust, loyalty, and engagement and how brands can leverage this🎓You can download a FREE copy of the report here: https://eu1.hubs.ly/H0fKWCM0Enjoy!

Feb 14, 2025 • 54min
E486:🎙️PREVENT LOST ECOMMERCE SHIPMENTS & CHARGEBACKS WHILE CREATING CUSTOMER LOYALTY & RETENTION | BOBBY MACKINNON - DELIVERLITICS | THE ECOMMERCE EDGE Podcast
💡Bobby (https://www.linkedin.com/in/bobby-mackinnon) is the Co-Founder & CEO of Deliverlitics - https://www.deliverlitics.com💡Deliverlitics helps brands to eliminate delivery fraud through the entire supply chain💡Deliverlitics is designed to help eCommerce merchants to spot risky shoppers, reward loyal customers, and protect profits — all in one easy-to-use SaaS platform💡Deliverlitics improves the eCommerce customer experience by give VIP customers the treatment they deserve with workflows that reward loyalty and keep them coming back💡In this episode, Jason & Bobby discuss eCommerce delivery fraud and how brands can avoid it while dramatically imprving their customer loyalty and retention at the same timeEnjoy!

Feb 12, 2025 • 1h 3min
E485:📦WHAT ROLE DO TRADE ASSOCIATIONS PLAY IN B2B ECOMMERCE SUCCESS? | ADAM ISENBERG - NAW | B2B COMMERCE CORNER #90 | THE ECOMMERCE EDGE Podcast
📦Adam (https://www.linkedin.com/in/adam-isenberg-0007767) is the Senior VP of Strategic Partnerships for the National Association of Wholesaler-Distributors (NAW) -https://www.naw.org📦The NAW is one of America’s leading trade associations, representing the $8 trillion wholesale-distribution industry📦The NAW was founded in 1946 and NAW comprises national, regional, and state employers of all sizes, industry trade associations, partners, and stakeholders spanning all distribution sectors📦The NAW represents an industry that employs more than 6 million workers throughout the United States, accounting for 1/3 of the U.S. GDP📦35,000 wholesale distribution companies operate nearly 150,000 places of business in all 50 states📦In this episode, Jason & Adam discuss how trade associations help support and advocate on behalf of their members at the highest levels of business and government as well as advocate for them to leverage cutting edge technologies and services to help grow their businessesEnjoy!

Feb 10, 2025 • 57min
E484:🎓FOCUSING ON ENGAGEMENT OVER SALES FOR META AD SUCCESS | MENTORING MOMENTS #121 W/GUEST MENTOR MANEL GOMEZ | THE ECOMMERCE EDGE Podcast
🎓Manel (https://www.linkedin.com/in/manel-gomez) has been a Meta Ads and Performance Media Buying Specialist for nearly 8 years🎓Manel was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!-------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!🎓The episode title outlines some of the topics covered in the episode for reference🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1cEnjoy!

Feb 7, 2025 • 43min
E483:🎙️OPTIMIZING EVERYTHING ECOMMERCE POST PURCHASE! | SRIRAM SRIDHAR - LATESHIPMENT | THE ECOMMERCE EDGE Podcast
💡Sriram (https://www.linkedin.com/in/sriramsridhar) is the Co-Founder & CEO of LateShipment - https://www.lateshipment.com
💡LateShipment is an All-in-One eCommerce Post-Purchase Experience SaaS Software Platform
💡LateShipment delivers effortless shipping cost savings, personalized order delivery and return experiences that boost loyalty and revenue, and generates 10x ROI for brands
💡LateShipment Powers 4500+ post-purchase success stories worldwide
💡In this episode, Jason & Sriram discuss how and why brands need to bring all their post purchase customer touch-points under one technical roof to help ensure the best customer experience possible
Enjoy!

Feb 5, 2025 • 50min
E482:📦COMPARED & CONTRASTED: B2B VS B2C VS DTC ECOMMERCE | GRAHAM LUBIE - WASSERMAN DIGITAL | B2B COMMERCE CORNER #89 | THE ECOMMERCE EDGE Podcast
📦Graham (https://www.linkedin.com/in/grahamlubie) is the VP Digital at Wasserman Digital - https://digital.teamwass.com
📦Wasserman is a global, full service creative, brand, marketing, eCommerce and digital agency super group
📦Wasserman is comprised of 8 'Service Teams' (Business Units), all operating under the Wasserman parent
📦Wasserman’s reach spans 6 continents and 28 countries, operating in more than 68 cities across the world
📦In this episode, Jason & Graham discuss some of the key differences between digital sales channels and how B2B is unique among them as a growth and digital transformation opportunity
Enjoy!

Feb 3, 2025 • 1h 2min
E481:🎓EXPLORING THE DIGITAL TRANSFORMATION OPPORTUNITY IN MEXICO | MENTORING MOMENTS #120 W/GUEST MENTOR CHEMA RANCANO | THE ECOMMERCE EDGE Podcast
🎓Chema (https://www.linkedin.com/in/jose-maria-rancano-8b985620) is the Director General, Slalom Consulting Mexico - https://www.slalom.com/mx/en
🎓Slalom is a global tech & digital transformation consulting firm with 10K+ Interconnected team members, 700+ Technology partners and 49 Local offices
🎓Chema was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
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🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast
🎓Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
🎓These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
🎓The episode title outlines some of the topics covered in the episode for reference
🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
🎓If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c
Enjoy!

Jan 31, 2025 • 52min
E480:🎙️ARE ECOMMERCE DELIVERIES ABOUT TO BECOME FREE WITH DRONE TECH? | NAMAN PUSHP - AIRBOUND | THE ECOMMERCE EDGE Podcast
💡Naman (https://www.linkedin.com/in/namanpushp) is the Founder & CEO of Airbound - https://www.airbound.co
💡Airbound is a Delivery Drone designer, manufacturer and software firm
💡Airbound's vision is simple: make retail parcel deliveries free or very close to free over the long term
💡Airbound boasts 'The World's Most Efficient Delivery Drone'
💡Airbound's philosophy is obsessive engineering to achieve this feat
💡This philosophy led Airbound to condensing the capabilities of a 15-25kg drone into a 1500g aircraft
💡In this episode, Jason & Naman discuss how brands are struggling to expand their retail and eCommerce footprints due to the high cost of parcel delivery and how Airbound views this as their greatest market opportunity
Enjoy!


