Grow The Show

Kev Michael
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Sep 10, 2024 • 49min

190 | How To Get More Sponsorships And Brand Deals, with Justin Moore

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- Are you charging a flat rate for every brand deal? Do you even know how much to charge in a brand deal? Or, are you simply struggling to land deals that are worth your time? If so, you need to listen to this episode with creator and brand deal expert, Justin Moore of Creator Debates. He and host Kevin Chemidlin talk about how podcasters can monetize their audience, build lucrative relationships with brands, and negotiate brand deals with Justin’s proven strategies. After listening to their enlightening conversation, you’ll understand the importance of knowing a brand’s goals, how to evaluate your worth and price your services, as well as how to interact with brands during negotiations and after campaigns have finished. Plus, find out what brands actually care about (beyond listeners and download stats), which type of campaigns you should be charging more for, and how to respond to the question, “how much do you charge?” Tune in to learn how you can monetize your podcast with profitable brand deals! Topics discussed in this episode: Justin’s experience with creators and brand deals The 3 types of campaign goals that brands care about Steps to negotiating a brand deal Understanding the psychographics of your audience Analyzing your worth to a brand and setting rates What podcasters can offer brands in their tiered packages Pitfalls of dealing with brands How to follow up with brands after campaigns Sign up for Justin Moore’s free newsletter here! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Sep 3, 2024 • 8min

189 | This Quick Change Will Help Your Podcast Attract New Listeners

Learn how a subtle tweak to your podcast description can attract new listeners. Shift your focus to highlight what the audience gains. Insights from a recent conference illustrate the power of storytelling in branding. Framing your content through the listeners' perspective can significantly boost engagement. Simple adjustments could lead to a larger audience and greater impact!
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Aug 27, 2024 • 23min

188 | Your 5-Step Plan to Turn Your Content Into a Sales Machine

Discover the five essential components for establishing a profitable content-driven business. Learn how to harness long-form and short-form content along with effective email marketing. Explore the power of creating a robust sales funnel to boost audience engagement and sales. Get valuable insights on identifying gaps in your current strategies and transforming your content into a revenue-generating machine. Tune in to unlock the secrets of content that not only captivates but also converts!
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Aug 20, 2024 • 53min

187 | How to Make True Passive Income as a Podcaster with Courses, with Jacques Hopkins

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- It seems like everyone has a course these days, but not many people are doing them right. Jacques Hopkins, aka The Online Course Guy, knows that true success isn’t just about making sales—it’s about creating courses that deliver real results. In this episode, Jacques shares how he’s built a passive income stream from courses by prioritizing feedback, continuous course iteration, and adapting his marketing techniques. You’ll learn three strategies to sell your courses without a large audience, how to create online courses that convert listeners, and more. Tune in for invaluable insights on course creation and monetization! Topics Discussed Characteristics of a good course Feedback as the key to long-term success Deciding when it’s time for a course update Developing effective content and bonuses How to find out why people aren’t buying your course Refining the marketing process to increase sales The pros and cons of memberships Should you give away your content for free? How to ethically create urgency in your marketing funnel Leveraging podcasting as a marketing platform MORE FROM JACQUES HOPKINS: Listen to Jacques’s podcast, The Online Course Show! Get access to Jacques’s free training on building an online course business! https://oc.show/workshop ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 13, 2024 • 13min

186 | The Podcasting Strategy to Overcome Imposter Syndrome

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- What approach are you taking as a podcaster: the expert or the explorer? As the expert, you’re the knowledgeable authority that listeners can trust; but as the explorer, you invite your audience to learn and grow with you on your journey. This episode breaks down these two powerful frames and discusses how choosing the right one can strengthen your personal brand, boost engagement, and increase revenue. Host Kevin Chemidlin dives into the strengths of each approach and shares which one might be the game-changer for overcoming imposter syndrome and connecting with your audience. Listen now to find out more! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Aug 6, 2024 • 46min

185 | Podcast Growth Hacks That Actually Work (& Boost Revenue), with Chris Hutchins

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- Chris Hutchins, founder and host of All The Hacks, scaled his show into a 7-figure business using only ads and affiliate revenue — that’s right, no courses or coaching services involved. In this episode, we dive into the strategies that have helped him reach 55,000 downloads per episode and sell out ad slots months in advance. Chris unpacks his success using the four steps of the Grow The Show podcast ladder framework, sharing tons of insights and tips for podcast growth, audience engagement, retention, and monetization. You’ll get answers to the following questions and more: Are cross-promos or guest appearances more effective for growth? Do big names actually grow your podcast, or can solo episodes be just as impactful? How does YouTube compare to traditional platforms for audience growth and retention? Plus, tune in to hear an underutilized strategy that could significantly boost your podcast’s reach and revenue! Topics Discussed Behind the success of Chris’s All The Hacks podcast How Chris calculates his subscriber count The challenges of having a broad podcast audience Benefits of solo versus guest episodes Experimenting with intros to improve listener retention Podcast growth strategies that work (& ones that don’t) Chris’s approach to monetization and choosing sponsors MORE FROM CHRIS HUTCHINS: Connect with Chris Hutchins on Twitter! Learn how you can work with Chris to elevate your podcast growth and monetization strategy! https://allthehacks.ck.page/podcastconsulting ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Jul 30, 2024 • 16min

184 | Fix This Marketing Mistake to Boost Sales & Podcast Downloads

Discover the hidden marketing mistakes that could be holding your podcast back from driving sales. Explore the four stages of successful marketing and learn how to effectively integrate your podcast into your overall strategy. Misconceptions about podcasting as a sales tool are debunked, while practical lead generation tactics are shared. Unlock your podcast's full potential and transform it into a dynamic engine for business growth!
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Jul 23, 2024 • 11min

183 | The Email Hack That Led to a 2000% Increase in Podcast Downloads

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- A large email list or social media following means nothing if you don’t have the right strategy to back it up. After analyzing one client’s email content, host Kevin Chemidlin discovered how one simple change could significantly increase podcast downloads. In today’s episode, he shares this easy hack that led to a 20x increase in downloads and how to integrate it into your current email marketing strategy. Don’t wait — find out how you can boost your podcast downloads with this game-changing hack! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Jul 16, 2024 • 27min

182 | The 4-Step Social Media Growth Strategy, with Katie Brinkley

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- Have you ramped up your social media efforts only to see minimal engagement? This is a common mistake podcasters make when trying to grow their show. In this episode, host Kevin Chemidlin talks to social media strategist Katie Brinkley about her simple and effective approach to using social media for podcast and business growth. She outlines a four-post strategy that will turn your social media into a powerful marketing tool and drive real results. That means spending less time posting, avoiding social media burnout, and focusing on meaningful engagement! Tune in for tips on creating impactful content, reaching your target audience, and more! Topics Discussed How podcasters are using social media wrong Why posting less can actually grow your audience Creating content for and engaging with your target audience Social media audit: how to optimize your bio Katie’s four-post social media strategy Tailoring content for different social media platforms MORE FROM KATIE BRINKLEY: Learn more about Katie Brinkley and her book, The Social Shift, on her website! Want more tips? Download Katie’s FREE Instagram Guide! ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage
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Jul 9, 2024 • 15min

181 | How to Find Your Next Podcast Sponsor

Want to start to see your podcast grow in under 90 days? ⁠Learn More about the Grow The Show Accelerator.⁠ -- In this episode, Kevin Chemidlin reveals the secrets to rapidly monetizing your podcast by attracting the right advertisers. Drawing from his extensive experience and success in the podcasting world, Kevin emphasizes the power of reverse engineering to identify potential sponsors. He introduces listeners to tools like Rephonic, which can help pinpoint podcasts with similar audiences, and shares strategies to approach companies already investing in podcast advertising. By the end of the episode, podcasters will have a clear roadmap to boost their revenue by securing the perfect advertisers. Topics Discussed: The importance of identifying the right podcast sponsors. The distinction between "sponsors" and "advertisers" in the podcasting world. The power of reverse engineering to achieve podcast success. The significance of Rephonic and its graph tool in identifying potential advertisers. Strategies to approach companies already familiar with podcast advertising. The concept of "listeners also subscribed to" on Apple Podcasts. The benefits of collaborating with similar podcasts to grow your audience. The pitfalls of trying to figure things out from scratch versus building upon others' success. The value of feedback: Engaging with your audience on platforms like YouTube. The call to action: Encouraging listeners to leave reviews and share their experiences. Resources: Use the Rephonic graph to identify podcasts that share the same audience as yours and collaborate with those creators to grow your podcast audience. ---- MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

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