174 | You Might Be Confusing Your Audience (Here's How I Confused Mine)
May 21, 2024
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Reflecting on the confusion of multiple offers, the speaker emphasizes the importance of simplifying offerings. From a single coaching program to two main offers, the focus is on engagement and commitment. With program structure changes and clear offerings, the podcast delves into enhancing audience understanding and podcast growth.
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Quick takeaways
Simplify offer stack to avoid audience confusion and overwhelm.
Emphasize commitment over monthly subscriptions for increased engagement and positive outcomes.
Deep dives
The Pitfall of Offering Too Many Options
The podcast episode highlights the dangers of having too many offers or products for your audience. The host shares a personal experience of confusing his audience by introducing numerous price points, products, and services over time. This resulted in audience members feeling overwhelmed and unclear about which option was best for them. The lesson learned is the importance of simplifying your offer stack to provide clarity and avoid confusing your audience.
Commitment Leads to Engagement and Results
The importance of commitment in achieving engagement and results is emphasized in the podcast. By transitioning from offering monthly memberships to requiring a yearly commitment for the Grow the Show Academy, the host noticed a significant increase in engagement and participation from committed members. The decision to focus on commitment over monthly subscriptions aims to ensure that members are invested in the program and are more likely to see positive outcomes.
Strategic Restructuring for Business Growth
The podcast discusses the strategic restructuring undertaken by Grow the Show to streamline its offerings. This restructuring involved simplifying the offers to focus on two main programs: the Grow the Show Accelerator and the Grow the Show Academy. By eliminating monthly memberships for the Academy and introducing payment plans for yearly commitments, the company aims to enhance customer commitment, reduce confusion, and improve overall service delivery.