175 | Grow Your Show Just Like A Top 100 Podcast, with Chris Jordan
May 28, 2024
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Experienced producer Chris Jordan discusses debunking myths of top podcasts, strategic guesting, YouTube growth, data-driven decisions, and balancing quality and quantity with host Kevin Chemidlin.
Success of top podcasts relies on dedicated teams, not just individual talent.
Focus on quality over quantity to prevent audience saturation and overwhelm.
Evaluate content against top performers to enhance audience appeal and drive engagement.
Deep dives
Experience in Growing and Producing Top 100 Podcasts
The guest, Chris Jordan, shares his experience in growing and producing podcasts that made it to the top 100 charts. He worked on shows like the School of Greatness hosted by Lewis Howes and The Daily Motivation. His role involved overseeing the entire podcast production process from pre-production to distribution, focusing on audience growth and platform optimization.
Misconceptions About Top Podcasts
Many aspiring podcasters mistakenly believe that top podcasts succeed solely due to individual talent and effort. However, Chris Jordan highlights that successful podcasters often have dedicated teams supporting them throughout the production process. He emphasizes the significance of gradual growth and underscores that established podcasters evolve over time with team support.
Avoiding Overwhelm in Content Creation
The episode delves into the pitfall of attempting to create an excessive amount of high-quality content. Chris shares a practical example where a podcast attempted to release too many videos per week, resulting in audience saturation. The lesson learned was to focus on quality over quantity to prevent overwhelm for creators and cater to audience preferences effectively.
Emphasizing Quality and Relevance Over Volume
The importance of delivering impactful and engaging content to drive audience attention is highlighted. By comparing podcast episodes to top-performing content in the same niche, podcasters can assess their titles, thumbnails, storytelling, and questions to enhance their content's appeal. Striving for quality and relevance allows creators to stand out and attract listeners effectively.
Applying Audience-Centric Content Strategies
Chris advises early-stage podcasters to evaluate their content against top performers in their niche to enhance audience appeal. He advocates for an audience-centric approach focusing on improving titles, thumbnails, storytelling, and questions to drive engagement. This strategic analysis and refinement process empowers podcasters to create more compelling and competitive content.
Every podcast starts from zero, but not all podcasters crack the code for podcast growth. Chris Jordan, who has helped produce and grow chart-topping podcasts like The School of Greatness and The Daily Motivation, has seen what it takes to reach the top. In this episode, he shares key lessons from the strategies of top podcasts and highlights the pitfalls of trying to emulate their success. Chris and host Kevin Chemidlin dive into the basics of podcasting, strategic podcast guesting, growing a show on YouTube, and making data-driven decisions. Tune in for expert advice and insights on growing a podcast to the top 100 charts!
Topics Discussed
Debunking myths about top-level podcasts
What smaller podcasts should (and shouldn’t) be doing
