

He Said, She Said: Razor Branding™ Podcast
Jaci Russo
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
Episodes
Mentioned books

Mar 30, 2023 • 45min
SEO, MESSAGING, AND BRANDING, OH MY WITH JASON BERKOWITZ
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jason Berkowitz, SEO extraordinaire, to learn about search engine optimization (SEO), how to properly use SEO, and how to “break the web” to make sure you’re at the top (where you deserve to be).
Jason Berkowitz is the founder and SEO Director of Break the Web, a search marketing agency that specializes in Search Engine Optimization (SEO) and paid advertising. Jason has been sharing his expertise in SEO and digital marketing since 2009 through interviews, podcasts, lectures, and feature writing for a variety of industry sites. Listen in to this episode of He Said, She Said: Razor Branding™ as Jason shares with us why SEO is so important to your brand and how you can use SEO tactics to your advantage.

Mar 16, 2023 • 1h 5min
THE MENTAL SIDE OF BRANDING WITH JONATHAN PRITCHARD
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jonathan Pritchard, a mentalist turned consultant, to learn how applied psychology (aka mind reading) can help you create better systems within your company and change how you view branding and sales.
Jonathan Pritchard is the founder of ZAVANT enterprises and the author of multiple books focused on the power of applied psychology. Prior to founding ZAVANT, Jonathan toured the world for 15 years as a Mentalist - a type of entertainer specializing in reading minds, predicting the future, instant hypnosis, and other impossible skills. Jonathan realized his talents could do more than just entertain, and that’s when he switched to consulting for some of the world’s largest companies where he shares his secrets with sales teams, delivery teams, and anyone else who needs to deliver results in high-stake environments. Listen in to this week’s episode He Said, She Said: Razor Branding™ Podcast as Jonathan shares how to use applied psychology to achieve better results with your brand.

Mar 2, 2023 • 27min
BRAND U – PERSONAL BRANDING WITH MELISSA BOWEN
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Melissa Bowen take over for a special “She Said, She Said” episode to talk about their newest endeavor: Brand State U’s Women’s Summit at Sea.
Melissa Bowen is a Licensed Professional Counselor, Coach, and a Certified Daring Way™ Facilitator. Her work revolves around the belief that lives, relationships, and leadership can be transformed by developing a stronger sense of self and living a more authentic, vulnerable, connected, and courageous life. Melissa has experience working with companies like GSK, KADN TV15, The United Way, Family Missions Company, brandRUSSO, and Chamber of Commerce organizations. Tune in to this week’s episode as Jaci and Melissa share how the Women’s Summit at Sea came to be and how their areas of expertise blend seamlessly together to create an unforgettable “education vacation.”

Feb 16, 2023 • 54min
UNDERSTANDING CAVEMAN BRAIN WITH DR. JEAN OURSLER
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dr. Jean Oursler to discuss all things Caveman Brain - from what it actually is, to how to keep your Caveman Brain from preventing growth in your business.
Dr. Jean Oursler is a business psychologist, author, performance coach, speaker, organizational development consultant, and the creator of The Caveman Brain Business Growth System™. Dr. Jean’s mission “to leave you better than I found you” motivates her to help her clients understand what their Caveman Brain is, how to prevent it from holding them back, and instead use their Caveman Brain to propel them toward better results for their business. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Dr. Jean teaches us about what your Caveman Brain is, how to get better results, and how to focus on that one “thing” that is holding you back from successful business growth.

Feb 2, 2023 • 55min
DEVELOPING YOUR PERSONAL BRAND WITH MILA GRIGGS
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Mila Grigg, the founder and CEO of MODA, one of the most reputable branding agencies in the country, to discuss the importance of personal branding and how building a strong personal brand can change the way you do business.
With over 20 years of experience, Mila is an expert in building personal brands, growing leadership equity, and creating marketing and social media strategies. She has worked with a wide range of organizations - from Fortune 100s executives to first-time entrepreneurs - and helped them all create, communicate, and profit from their brands. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Mila shares her experiences helping people develop their own personal brands and the lessons she has learned over the years.

Jan 19, 2023 • 58min
DISCOVERING THE MISSING ELEMENTS IN YOUR BRAND WITH TONY RUBLESKI
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Tony Rubleski to discuss “Discovering the Missing Elements in Your Brand” - and why things like employee retention and professional development are vital to creating and maintaining your brand.
Tony Rubleski is a bestselling author, business consultant, keynote speaker, and the president of the Mind Capture Group. Tony has over 25 years of experience in the personal development industry and has been featured in Toastmasters International Magazine, The Detroit Free Press, the FOX TV network, ABC, NBC, CNN Radio, NPR, and Entrepreneur Magazine Radio. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Tony shares powerful messages about all of the things that really go into creating a brand that most people overlook.
CLICK HERE to learn more about Tony's new book “It’s a Cop-Out.”

Jan 5, 2023 • 51min
Building a Brand from the Inside Out with Steven Bugg
On this week’s episode of He Said, She Said: Razor Branding™ Podcast we are joined by Steven Bugg to discuss “Building a Brand from the Inside Out” and how to use progressive marketing and advertising to connect in the ever-changing world.
Steven Bugg is the President and CEO of Great Lakes Credit Union who believes that his role as “chief enthusiasm officer” is a job where one must utilize tools and resources to create clear messaging. Throughout his career, Bugg has taken on executive leadership positions, marketing/strategic planning, P&L management, public relations, and retail operations. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Jaci and Michael converse with this seasoned executive leader on branding success.

Dec 15, 2022 • 46min
HOW FINDING THE RIGHT PEOPLE CAN AFFECT YOUR BRAND WITH CHRIS BOND
Chris Bond joins He Said, She Said: Razor Branding™ Podcast to talk about the importance of hiring and keeping the right people to not only build a strong company, but also a stronger brand.
Chris Bond, CEO and Founder of Bluewater, is equipped with 30+ years of experience in Learning and Talent Management, sharing his knowledge through articles, speaking, and consulting. He strongly believes that companies should focus on relationships, impact, and flexibility to improve processes, reduce expenses, and drive bottom-line revenues. Join this episode of He Said, She Said: Razor Branding™ Podcast to “grow a business for the future,” as Bond would say.

Dec 1, 2022 • 46min
The Importance of Strategic Branding with Leslie Gibbs
Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand.
Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular, has provided her with a unique insight into the best practices, what to look out for, and what to avoid. She specializes in brand strategy, marketing infrastructure, strategic alliances, and direct-to-consumer customer acquisition. With discipline and strategy as her top priority, Gibbs is ready to share her insights on this episode of He Said She Said: Razor Branding™ Podcast.

Nov 17, 2022 • 43min
Relationship Branding with Nick Gray
Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life.
Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook available on amazon that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”